Daisies app is rocking!

2013-10-02 12:03
Cape Town - Mobile payments startup Gust Pay launched the official mobile festival guide for Rocking the Daisies 2013 last week.

The Daisies 2013 app ranked as one of the top downloads on the local iTunes app store this week and makes use of advanced navigation features and sensors found in iOS and Android smartphones.

The Daisies 2013 app was built by Gust Pay in partnership with Red Bull MOBILE and designed by Seed Experiences.

The 2013 app is a guide to the sold out 8th Rocking the Daisies event, held on 3-6 October 2013, just outside Cape Town, which attracts around 16 500 people every year. This award winning festival is well known for its greening and sustainability initiatives and combines the best of local and international entertainment.

"The Daisies 2013 app raises the bar for festival apps in terms of design and features. Music festival environments are perfect for mobile apps as we need quick access to relevant information. This app is a great example of using location services and a range of sensors in our smartphones today," says Joe Botha, one of the founders of Gust Pay.

The Daisies app lets you build your own custom schedule. It includes all the important GPS coordinates and lets you navigate using a 2D map and Augmented Reality view (on iOS). Best of all when you get to within 2km of the event a welcome message will remind you to save your car and tent locations so you can easily find them later. A longer list of features is available here.

Greener than Cash

Gust Pay is an official technology partner of Rocking the Daisies and will be showcasing their NFC wristband technology in the media lounge at this year's event. Gust Pay's Event Intelligence product offers cashless payment solutions to the events industry and includes ticket sales, access control, brand interactions and more recently, mobile festival guide design and development.

Paying with your smartphone or wristband may be a greener alternative than using cash. The true cost of cash at events can be as high as 15% when including costs like cash deposit fees, cash transport costs, security guards and the logistics involved in running ATM machines.

"Using cash at events is risky and it's a frustrating experience for customers to run out of money at these big events. Nobody wants to return from a three day festival having to deal with the admin of having a phone, wallet or credit card lost or stolen," says Botha.

Event Intelligence

Gust Pay's Event Intelligence product recently won them the best South African startup award at Seedstars World, an exclusive worldwide competition, held in 20 countries through 2013 to discover the best startups in emerging markets and regions with vibrant startup communities.

The concept is simple: in the near the future major music festivals will have no queues, you pay with a wristband and everything is managed from your phone.

Install the "Gust Pay" app on your smartphone and collect a re-usable waterproof NFC wristband. The wristband gives you access to different areas of the event. Buying a drink is as simple as swiping your wristband. Your profile photo and balance shows up on an iPad running Gust's PayPoint software and the payment is confirmed by a second swipe.

"The dream is to offer a cashless environment where you manage your wristband from your smartphone - like a personal mobile ATM. Load money into your account, then leave your phone in the boot of your car. If the wristband gets lost, cancel it from your phone without losing any money. You no longer need the stress of a wallet full of cash that can be lost or stolen." says Botha.

"By combining our NFC wristbands with convenient smartphones management features we believe we're offering a world first and a great user experience," concludes Botha.
Read more on:    rocking the daisies  |  music

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