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New York - Sean "Diddy" Combs will be the first to tell you that he doesn't launch brands, he launches lifestyles. So when it came time to promote his latest fragrance, he put himself on the line and starred in a racy video with girlfriend Cassie that many have deemed too risque for television.
He said the simulated sex in the 3AM promotional video was inspired by those provocative Calvin Klein commercials.
"It pushes the envelope, but it's done in a very tasteful way. It's more about your thinking about than what you're seeing on the screen," explained Diddy.
With success making music as an artist and producer as well as with his fashion line, Sean John, Diddy says he's driven by the same principle for success — hard work. It's paid off; Forbes recently named him the wealthiest hip-hop artist, and his fragrances — this is the fourth — have earned him a couple of FiFi Awards, the Fragrance Foundation's annual industry honours.
The Grammy-winning artist spoke about his brand last week, but had weightier issues on his mind, including the unrest in Baltimore over the death of Freddie Gray in police custody.
(Photo: AP)
