Radiohead SA tour campaign goes viral

2012-04-24 17:30
Shaheema Barodien
Cape Town - A social media campaign to bring UK band Radiohead to South Africa has gone viral.

The campaign is the brainchild of Tristyn von Berg and Tyrone Rubin, two friends who started a Facebook page called Radiohead SA TOUR - which has gone on to attract over 3 500 'Likes' in five days and has shot up the trending topics on Twitter.

The campaign calls on South African fans of the band - who have never played live in South Africa - to like the page and spread the word and catch the attention of the rock outfit's management.

For now, the campaign hopes to attract 40 000 Likes as soon as possible in order to realise the dream of many local Radiohead fans to finally seeing the Grammy-winning band live in SA.

'Fans can show their passion'

Radiohead are currently on a "world tour" in support of the eighth studio album King of Limbs, that will see them take the usual stops along the way: the US, Canada, Italy, Germany, France, the UK and Asia throughout June, July and October 2012.

The band will then close off their tour with concerts in New Zealand and Australia from 6-17 November.

The campaign has created mock tour posters which make a suggestion to Radiohead and their management that the band then journey to South Africa for shows in Cape Town and Johannesburg in late November, "before they head home to their families for Christmas", according to Tyrone.

Tyrone says they have been in touch with Radiohead's booking agents who informed them that there was no reason why Radiohead would not tour SA if all the logistics are worked out.

"What we really hope to achieve with this campaign is to build a community of South African Radiohead fans, so that they can show their passion for one of the most innovative and groundbreaking bands of our time, and create a dialogue between them and Radiohead themselves," Tyrone told Channel24.

Radiohead, who hail from Oxford, are widely regarded as one of the most influential bands of this generation, who have won acclaim and awards for albums such as Kid A, OK Computer, and In Rainbows, which they controversially offered online to fans on a pay-what-you-like basis in 2007.

Their most recent album, King of Limbs, was announced just 10 days before it was released in February 2011.