SABC signs deal to promote local music

2012-02-02 15:18
Johannesburg - The SABC intends promoting local music content through a new distribution agreement signed with the Association of Independent Record Companies.

"The music industry is a major contributor to the economy," Arts and Culture Minister Paul Mashatile said on Thursday.

"In this decade, one of the major drivers of growth is going to come from the creative industry."

The agreement was signed on December 13 last year and announced at a media briefing on Thursday.

Mashatile applauded the partnership, but stressed that the proceeds had to reach the artists who produced music videos.

He said it was important to broadcast more South African content rather than relying on "junk" from other parts of the world.

Communications Minister Dina Pule said this was the first of many new partnerships.

The agreement was a good start, she said.


  • Mike - 2012-02-02 15:55

    Who said that other music is "junk" . please open your eyes. how come S.A. music is so far behind and only a few gigs make it on the international scene. Watch your mouth, take soap and wash it out. idiot

      Klipkop - 2012-02-02 16:01

      I consider Lady Gaga as JUNK, Mike. But rather her than Kurt Darren.

      Boer - 2012-02-02 18:01

      Promote what KWELA? MMmmmmmm.

  • Sunett - 2012-02-02 15:56

    Don't know if I'm happy or not. There are plenty of great SA Bands out there, but there's also loads of CRAP!! And I don't know how Arts & Culture Minister can label music from other parts of the world "crap", though... He probably owns dozens of CDs by Luther and Barry.

  • Sharon - 2012-02-02 16:20

    I think the only local content is going to be african (township) music, if that is the case I am glad I dont watch SABC

      Bongani - 2012-02-02 16:37

      What is township music? i am sure you were trying to say black music, but for your information not all blacks stay in township. check around your suburb if you are not staying in a farm, there are many blacks playing black music and we are not going to apologize for that. Afrikaaners listen to Afrikans music there is nothing wrong with that. The paletones, Danny K appeal to all races, so is Zahara and Mandoza

  • Lyndatjie - 2012-02-02 16:38

    While we listen and support overseas music, we are literally condemning our local artists into providing sub-standard productions and even NO productions because of lack of funds. Then the only music you will hear are from those who can scrape together some money or who can get somebody to sponsor them. Like the Afrikaans music that is so is HEAVILY spondored right now. So lets think economics here for a second. The more the demand, the more the supply the lower the prices. If you buy local, you are helping our local artists to build a career and help each other in this extremely competitive field. So the Minister is seriously passionate about this and wants the local music industry supported. The words may have been harsh - but the sentiment is one close to my heart as well. We are so brainwashed into thinking that overseas music is the best that we are missing the kernels of brilliance and originality that hide between all the local artists so desperate to break into the international market that they are prostituting themselves into making music that emulates the latest overseas fads like rap and crap. Now blast me all you want to - at least I might have reached one or two to start thinking about what the Minister really meant and what I'm getting at. Please support our local artists....

  • Kutlo Monyeki - 2012-02-02 18:00

    This is childish,they thought we were in the states. Then they want to come here and make noise about heritage. Pure idiotic.

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