We chat to US singer Andy Grammer about his success in SA and his new album

2015-07-23 07:00

Cape Town – US singer Andy Grammer has been making waves on South African radio with his hit song, Honey I’m Good.

The heartfelt music video for Honey I’m Good has generated over 12 million views to date and, mirroring the sentiment of the song itself, features cute clips of numerous real-life couples, including Grammer and his wife!

Watch the video here:

With his 2011 self-titled debut album, Grammer became the first male pop star in a decade, since John Mayer in 2002, to reach the Top 10 at Adult Pop Radio on his first two singles, Keep Your Head Up and Fine By Me, certified Platinum and Gold respectively, selling more than 1.5 million downloads combined.
And now, Andy will be releasing the follow-up to his debut album, Magazines or Novels, in SA on 9 October.

We chat to him about his new album, his success in SA and what inspires him.

On his SA success:

Even though Honey I’m Good has been a massive hit across the globe, Andy says he never expected it.

"It's so fun to be getting news from South Africa which I've never been to and I really want to come to, about my song doing so well there, it's really really awesome," says Andy.

"Can you tell us more about the song and what it’s about?" I ask.

"Yeah, I just wanted to write a song about temptation, everybody deals with it, guys, girls, everybody does, but that doesn’t mean there aren’t a lot of people that are really doing well in long term relationships."

Andy says he really hopes to visit South Africa soon. "I don’t think there’s anything on the books quite yet, but with all the success that seems to be happening over there I’m sure I’ll get out there soon.

On his new album and music:

"With your new album on the way, what can fans expect and does it differ a lot from your first album?" I ask.

"It’s just a bit more varied as far as the sound goes. The first album is more of a singer-songwriter album, this one has a few different sounds, even like Honey I’m Good has almost like a kind of a country pop vibe, it spans a bit wider sonically. But hopefully it still just has a lot of the same good songs, I wrote 100 songs to get the ones that I put on the album, so I’m really proud of it," says Andy.

"Wow!" I exclaim. "How do you decide which songs to put on out of a 100 songs?"

Andy laughs: "It’s so funny right, I think some songs just make you feel something and others don’t, well for me, I found at least 10."

"What do you write about mostly, what inspires your songs?" I ask.

"I think I was just trying to find something with like a universal truth and then write about it, you know, it’s almost like Newton, I mean he wrote about gravity right, he had a apple fall on his head and then he wrote it out, and everybody was like, ‘totally, that happens to me all the time! Gravity happens to me all the time’. So, I think a song should be something like that," Andy explains.

"Can you could describe your music in one sentence?" I ask.

"Mmmm, one sentence to describe my music...I would say...authentic with a beat? How’s that?" asks Andy.
Sounds good to us!

Growing up in a musical family - he is the son of a Grammy-nominated children’s performer Red Grammer – Andy knows all about hard work and what it takes to make it. After a defining moment in college, while writing songs in between studying to become an actor, Andy decided to move to Los Angeles to go after a career in music.

"What would you say was the hardest part of that, of moving to LA and trying t make it out there?" I ask.

"Ah you know, I was a street performer for about 4 years, and it’s just a lot of rejection you know, you’re kinda out there playing on the street and people, sometimes they will throw money in your case and sometimes they won’t. So there’s like long days and there’s like no validation from the outside world that what you’re doing is worth anything. I think the hardest part is pushing through all the low times," says Andy.

Lauryn Hill, John Mayer, Coldplay and Billy Joel – these are the artists who inspired Andy whilst growing up. "I also started getting into a lot of Hip Hop stuff too, so I love like Drake and stuff like that," adds Andy.

"If you could collaborate with anyone in the world, who would it be and why?" I ask.

"I think it’s very like song by song basis you know, I’ll play a song and go you, 'know who’d be awesome in this', like that type of thing. Sometimes it would be like a rapper, someday I would like to do like an acoustic hook and have someone rap on top of it and I get to beatbox a little bit."

"Any advice for up and coming musos trying to make it out there?" I ask.

"My advice would be, to just do more than you talk about doing, you know, like people talk too much. Shut up and write a song! That seems to be the way to success, just do more than you talk about doing."

Read more on:    celebrities  |  music

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