CITY PRESS REVIEW: Blaklez plays to the same old music video clichés

2018-03-04 00:00

Johannesburg - When I heard Blaklez’s Saka Nyuka on the radio for the first time, the nostalgic motswako feel to it drew me in and I loved it. The song’s refrain “I said come on” actually reminds me of Khuli Chana’s track, Tswakstikem. Listen to both tracks, and you’ll miss motswako music.

I really enjoyed the feelgood sound of Saka Nyuka. However, my love for the song doesn’t extend to its music video. I mean, it’s all good if its producers were going for a “not trying” chic. Simple visuals – close-ups of red cups and tipsy dancing, for example – aren’t necessarily a bad thing, but having women twerk and dance in front of a BMW is overplayed and boring. Worse still is playing their dance moves in slow motion for whatever childish thrill made sense in the editing suite.

The music video negates the nostalgia and feelgood vibe of the song, instead serving as a reminder of that drunk, street corner bumbaclat who catcalls you and thinks it’s a compliment. So, if you’re going to watch Saka Nyuka, follow it up with KO’s MS2 video. Then you’ll see how powerful a simple video really can be.

Blaklez has been one of the better rappers out here for a while and he has fought “selling out” for much of that time. This music video – with its hypersexualised women and teenage-boy fantasies – has done absolutely nothing for his supposed battle against commercialisation.

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