Taylor Swift's new video has broken a ton of streaming records

2019-04-29 21:00
 
Taylor Swift

Cape Town – American pop singer Taylor Swift released her new single and video (featuring Brendon Urie), ME! on Thursday and it's already broken records. 

Video streaming service YouTube tweeted on Sunday that the video had broken the record for highest female and solo 24-hour debut for any music video on the platform with 65.2 million views (closing on 99 million at the time of writing). 

Another video streaming service, Vevo also said on Sunday that ME! broke the record for the most views in a single day. Amazon added that the new pop song broke two more records for one for most first-day streams, and one for the most on-demand voice requests with Alexa than any other single debut on Amazon Music.

For a week and a half prior to the new song and video's release, Taylor teased fans with lots of pastel-coloured posts on Instagram.

SEE ONE OF THOSE POSTS HERE: 

View this post on Instagram

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A post shared by Taylor Swift (@taylorswift) on


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