This Idris Elba-curated video for a rising star documents how people are dealing with self-isolation around the world

2020-04-17 09:45
 
Emanuel

Rising Canadian R&B singer, Emanuel released the video for his debut single Need You on Thursday. It offered a unique look at what the world is going through right now - and it's curated by Idris Elba.

This digital collaboration all started just hours after the track's release last week. The Golden Globe-winning actor, musician — and friend and supporter of Emanuel — started the collaborative social media campaign titled #NeedYou2020.

The purpose of the campaign was to encourage people to send in imagery documenting how they were coping with self-isolation to create an inspirational collage.

Within 24 hours, over 3 000 submissions for the collaborative video had been sent in from people around the globe with a final total of over 4 500 entries from over 20 countries.

By creating this collaborative call to action, Elba and Emanuel let the world direct a moving, honest expression of humanity's deep need for connection.

Emanuel's stirring vocals and the compelling images create a sense of union in a distanced world. Need You is the first single from Emanuel's forthcoming debut EP, ALT THERAPY—Session 1: Disillusion, set for release later this year.

WATCH THE MUSIC VIDEO HERE:


Read more on:    idris elba  |  music

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