This is what you can expect at SA’s Tomorrowland UNITE this weekend

2016-07-22 10:54

Cape Town – We recently had a chat with local DJ, Dean Fuel, as well as the organiser of Tomorrowland UNITE and they gave us the scoop on what to expect at the event.

What is Tomorrowland UNITE?

On Saturday 23 July South Africa will, for the first time ever, be able to experience the magic of Tomorrowland, one of the biggest electronic music festivals held in the world, when Tomorrowland UNITE, the mirror to Tomorrowland, comes to The Ticketpro Dome, Johannesburg. 

With a healthy dose of Tomorrowland magic, this indoor event will be a chance to experience the festival first-hand, from the other side of the world, along with local DJ talent and plenty of showmanship and fireworks.

A live video connection will be made from Boom in Belgium to seven other countries, including South Africa and… back again. On four different continents, tens of thousands of guests will be able to experience "UNITE" as one.

Speaking to Channel24’s Jennifer Sanasie, local DJ Dean Fuel shares his biggest inspiration with us as well as what to expect at the event.

Watch our interview with DJ Dean Fuel here:

We also got to ask the organiser of Tomorrowland UNITE, director of Massive Management, Lloyd Cornwall, a few questions.

This is what Lloyd Cornwall had to say:

How long did it take to bring Tomorrowland to SA?

We have been working on bringing Tomorrowland to South Africa for the last 7 years when we first made contact with the people in Belgium. The UNITE project happening in July is the first manifestation of that partnership. 

What is the most challenging thing of organising such a big festival?

The most challenging aspect is that you’re organising the festival under the watchful eye of the rights owners who sit in Belgium, so we’re under a magnifying glass with the people in Belgium watching our every move making sure we deliver.

What can people expect and look forward to at the festival?

People can expect the biggest stage they’ve ever seen in the dance music scene and more importantly, they’re going to be UNITED with over 100 000 people from around the world. What is being done on the 23rd July has NEVER been done before!

How long have you been involved in organising events and what has been a career highlight?

I have been in sales and marketing professionally for over 30 years now, of which I have been a business owner for roughly 20 of those years. Career highlights would definitely include both Delicious Food and Music Festival as well as bringing Tomorrowland UNITE to South Africa!

What does it take to make such a big event run smoothly?

Passion. Lots and lots and lots of passion! And it takes an incredible team of people such as the one I have to ensure seamless delivery of an event of this nature. 

What is the one thing no one knows about the festival?

At one point in the evening we’re going to connect all the different countries around the world through screens and we’re going to have a sit down, UNITE moment! We’re going to UNITE all the people of the world under the banner of Tomorrowland. And the one thing that nobody knows is that this UNITE event has never been done before: where hundreds of thousands of people are congregating around this Tomorrowland UNITE event, and that all of this cities will be UNITED.  

Tickets for the event range between R450-R1200 and are available here.
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