What’s Taylor trying to tell us now?

Cape Town - Taylor Swift’s new video for her song Delicate has tongues wagging as fans speculate about its meaning.

The vid, which has already racked up millions of views on YouTube, sees the pop star basically being the famous person she is and being hounded by paparazzi and fans.

Then she gets a note from a guy she likes. When she realises he doesn’t care about her reputation – which has taken a hit in the media of late – and likes her for who she is (“My reputation’s never been worse, so/ You must like me for me”) she becomes magically invisible and joyful, and dances like no-one is watching. Which they aren’t, because literally nobody can see her.

Her message appears to be aimed at both her fan base and future boyfriends, and she seems to be saying that it’s only when she’s away from the spotlight that she’s truly happiest.

After a turbulent few years where she’s been in the news for feuds with other celebrities and high-profile relationships (One Direction’s Harry Styles and Calvin Harris to name a few), it appears the 28-year-old Grammy winner has made a decision to retreat from the limelight and focus on inner happiness.

Over the past year she’s gone to ground, only coming out for a handful of concerts and largely avoiding the media. She didn’t even do promotional work for her latest album, Reputation, which dropped last November (Delicate is the fourth single off the record).

She’s also decided to protect her love-life, which for years has made headlines.

She’s dating British actor Joe Alwyn (27), but has kept their romance on the low-down – apart from a recent sighting in Los Angeles the two have rarely been seen in public together.

She’s even wiped her social-media accounts clean of her girl squad – her bevy of famous gal pals which she used to surround herself with.

The dance sequence in the video for Delicate looks a lot like the type of dance moves Maddie Ziegler did in a number of Sia videos. So perhaps Taylor’s trying to say that Sia, who’s notoriously camera-shy and even wears face-covering wigs in public, has got the right idea when it comes to fame?

Sources: billboard.com, nme.com, YouTube