New logo for Superman on 75th anniversary

2013-05-31 08:05
Philadelphia - What to get Superman for his 75th birthday? DC Entertainment's starting with a new logo.

The company, part of Warner Bros Entertainment, unveiled the new logo on Thursday in honour of Superman's 75th anniversary. It ties in the iconic character's familiar red and blue colours, along with his ever-present cape, and the legend "75 Years".

Its first appearance is on the cover of Superman Unchanged by DC co-publisher Jim Lee and writer Scott Snyder on 12 June, along with a new animated short being produced by Zack Snyder, portions of which will be shown at San Diego Comic-Con in July as a sneak-peak.

Snyder's finished version, which will pay homage to Superman, will debut in full later this summer.

'Greatest super hero in the world'

Warner Bros CEO Kevin Tsujihara said on Thursday the new logo is part of a yearlong celebration of what he called the "first super hero" whose exploits have jumped from the pages of comic books to radio, television, movies (the latest incarnation, Man of Steel, is due out this summer) and video games, among other media.

"We are proud to commemorate this milestone with exciting entertainment across the entire Studio and across the globe, ensuring this enduring icon reaches new generations of audiences," he said of the character created in Cleveland, Ohio, by Jerry Siegel and Joe Shuster and who debuted on the cover of Action Comics No 1 in June 1938.

Diane Nelson, president of DC Entertainment, called Superman "undeniably the greatest super hero in the world and likely the most influential comic book character of all time".