'Racist' Ashton Kutcher ad pulled

2012-05-03 10:12
Los Angeles - An online ad featuring Ashton Kutcher as an Indian man has been pulled offline after viewers called it racist.

The images and video for Popchips feature the 34-year-old Two and a Half Men star in brown make-up portraying a Bollywood producer named Raj who is "looking for love" and "the most delicious thing on the planet".

They were removed from YouTube and Facebook after being criticised online.

'Provoke a few laughs'

According to Gawker, Kutcher also co-developed the ad campaign and he is the brand's official spokesperson.

Other videos featuring Kutcher as a hippie stoner, tattooed Southerner and pasty fashionista remain online.

A spokesperson for Popchips says the dating parody featuring the four characters was "created to provoke a few laughs and was never intended to stereotype or offend anyone."

She added that the company hopes "people can enjoy this in the spirit it was intended."

Blogger Anil Dash branded the ad racist, saying on Twitter: "Hey, startups that are helping @aplusk get richer, can you tell him that racist brownface ads aren't cool?"

Following the online backlash, Popchips founder, Keith Belling, apologised "to anyone we offended", and promptly pulled the ad.

Snippets of "Raj" still remain in a composite ad, but it will also likely be removed shortly and revised.

Watch the composite ad here:

- Channel24


  • nayes - 2012-05-03 10:28

    Wouldn't the world be a nicer place if more people had the ability to laugh at themselves?

      brionyl.french - 2012-05-04 07:51

      So true, I actually found it funny not racist or affensive.... Oh well petty people are making this world petty

  • ludlowdj - 2012-05-03 11:14

    The sad thing is that although blacks are encouraged to maintain their culture and heritage, whites are expressly prohibited from doing so. The biggest pushers of anti white legislation funnily enough is the white upper class and politicians who are obviously using the average white to pay for the sins of those at the top. The biggest threat faced by whites is in fact other whites, talk about selling your soul.

  • Preshen - 2012-05-03 14:21

    He should of say : “ I am Pakistani Blow me”

  • alu.ntsandeni - 2012-05-04 08:48

    Nothing racist about this.

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