Another South African model hits the big time!

2015-05-12 06:00

Cape Town - Legendary Italian car maker, Maserati, has chosen top South African model Genevieve Morton to present its range in the 2015 brochures for its model range and to feature in a worldwide social media campaign.

Hailing from the East Rand city of Benoni and raised in Scottburgh on the South East Coast of KwaZulu Natal, the 26-year-old model is the first South African to appear in the renowned Sports Illustrated America swimsuit issue, something she has achieved five times, most recently this year in the Virgin Islands.

Genevieve has completed a major photo shoot for Maserati featuring its entire range; the new Ghibli sports sedan, its first E-segment executive saloon which is set to arrive in South Africa in the middle of this year, and the luxurious flagship Maserati Quattroporte as well as Maserati sports cars, the Maserati GranTurismo and open top four seat Maserati GranCabrio. The photo shoots took place in a wide range of situations and venues to illustrate the style, performance, elegance and exclusivity of the Maserati range.


Maserati is using the pictures with Genevieve for the re-launch of its global brochure range and marks the arrival of a new corporate image for its leading client communication products. To maximise the launch of the brochures, which will be in both hard copy and digital forms, Maserati has also turned to social media with four different ‘behind-the-scenes’ videos of Genevieve at work during the shoots. A special set of five pictures of Genevieve and key Maserati models will also only be available through her social media sites in coming months.

Genevieve will bring her two million Facebook fans, 108 000 Instagram followers and 57 000 Twitter readers to the Maserati social media campaign, joining Maserati’s four million people on Facebook, 361 000 on Instagram and 450 000 Twitter members.

And here's another 5 reasons why this South African beauty got the campaign:

Sandy Monday's @si_swimsuit ??

A photo posted by Genevieve Morton ?????? (@genevievemorton) on

?? kisses from the red carpet at the @si_swimsuit party last night in NYC

A photo posted by Genevieve Morton ?????? (@genevievemorton) on

?? @si_swimsuit

A photo posted by Genevieve Morton ?????? (@genevievemorton) on

?? #tgif ??

A photo posted by Genevieve Morton ?????? (@genevievemorton) on

?? @angelosphotos ??

A photo posted by Genevieve Morton ?????? (@genevievemorton) on

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