Dolce and Banana taken to court

2012-03-25 17:13

Johannesburg - Italian fashion house Dolce & Gabbana has taken a small South African business to court, accusing it of diluting the luxury brand's name, it was reported on Sunday.

It demanded that Dolce and Banana, a small business in Hout Bay, rebrand, according to the Sunday Times.

"The name Dolce and Banana makes a mockery of the well-known trademark, Dolce & Gabbana," the weekly quoted from a 300-page affidavit submitted to the Western Cape High Court by Christiana Ruella.

Ruella is a board member of Gado, Dolce & Gabbana's holding company.

Shop owner Mijou Beller has since renamed her business "Banana".

"We don't have the money to fight them, so decided to change the name," she told the paper. The changes had cost her around R10 000.

Dolce & Gabbana also wants her to pay R100 000 of the R220 000 in legal fees it incurred when the case went to court, arguing that she ignored two warnings before court action was taken.

Beller said she could not afford to pay, the weekly reported.


  • Nico - 2012-03-25 17:54

    Ja, dont play with the big bosses........... Theyll make mince meat of US!!

  • Judith - 2012-03-25 18:28

    Total sense of humour failure - when will these big companies grow up?

      Silvana - 2012-03-26 06:40

      Yep Judith. They've just given Dolce and Banana publicity. If it weren't for them, I would never have heaqrd of them. Pity Mijou Beller didn't have the finances to fight them. It would have been interesting to see the outcome.

  • Morne - 2012-03-25 18:34

    Well there is an easy way to give major retail moguls and bully's the finger. Don't buy their crap.

  • Suzanne - 2012-03-25 18:57

    How pathetic of D & G... It's a small business in a small suburb of Cape Town...Really wants to make one support the street vendors selling their rip offs!!

  • Judith - 2012-03-25 19:05

    How stupid can large companies be? They are idiots of the first water and should be fine for it

  • dlouw84 - 2012-03-25 19:35

    I really do hope this brings (Dolce &) Banana loads of publicity! I'll definitely be popping in there to buy some of Mijou Beller's merchandise. Strongs, sister!!!

  • Odidi - 2012-03-25 20:36

    Two warnings n only when there's R100 000 to be paid does she wake up n pay attention. IDIOT

  • brionyl.french - 2012-03-26 07:14

    I think Dolce and Gabbana should walk away they got what they wanted and maybe they should look into the rip off legal fees and take that matter up themselves as they such a brand

  • Sean - 2012-03-26 08:15

    I urge all my FBook friends not to buy D&G so we can "repay" the support they give others. Please buy any other brand not from within the Gado's D&G. Lets throw their brand out of SA for their poor handling of a topic that could have been so well received.

  • gerry.pelser - 2012-03-26 09:24

    Sentiments aside, I like to “stick it to the man” as much as the next guy – fact is, you don’t need to be a rocket scientist to see that this was a blatant knock-off of the D&C brand. And that’s not on. If you value your originality, then you don’t prove that by ripping off someone else. D&C were well within their rights here, and technically and legally correct, and its more than kind of them to only ask for less than half the legal costs considering Banana was warned – twice. They could have gotten a heck of a lot meaner. I make my living through copyright & intellectual property, and believe me, it does a huge amount of damage when someone “cleverly” rips you off and rides on your coat tails. Sorry, I know I’m getting the thumbs-down for this, but I’m on the side of the big guys for once.

  • Fran - 2012-03-26 12:22

    You will twice before you fonkonging someone else's stuff.

  • Tony - 2012-03-26 16:59

    I think Dolce and Gabbana is acting pathetically. It reminds me of the scene from Life of Brian, where the obese guy eats until he vomits, buckets full, and then ask more food. It is this mentality from the major corporations that leads to mass protests against capitalism. How much damage can one lady and her three employees in a small shop at the southern tip of Africa really do to a brand like D & B? Pathetic I say.

  • Nico - 2012-03-27 07:48

    I have noticed the great CNA stores, over a 100 years old, have ""competition"" called PNA. PNA use the same red colour and the same letter type. CNA couldn't care about it.

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