Frankie's vs Woolies: ASA ruling out

2012-02-01 13:35
Cape Town - The Advertising Standards Authority of South Africa (ASA) has ruled in favour of KZN beverage producer Frankie's in a case of product and packaging infringement against retailer Woolworths, reports MoneyWeb.

According to the article, Frankie's reported Woolworths to the ASA for "blatantly copying its products and packaging".

Mike Schmidt, the owner of the Frankie's brand, told MoneyWeb that the ASA ruling stated that Woolworths had copied Frankie's slogan and the large retailer would have to remove the beverages from their stores. 

*Do you agree with the ruling? E-mail us your thoughts.


  • michelle.osmond1 - 2012-02-01 13:46

    wha ha ha ha

  • Piet - 2012-02-01 13:46

    I am very happy for them! Hopefully they can now up their distrubution so that I can get their products on a more regular basis.

  • wesley.bischoff - 2012-02-01 13:47

    How about Frankies makes a 2L version of all their products? Just having it in puny 500ml is dof.

  • tristan.kilian - 2012-02-01 13:49


  • goyougoodthing - 2012-02-01 13:51

    This is fantastic news. Woolworths are already trying to spin the story on FB but their Social Media is so badly managed they are just getting drilled.

  • Nevada - 2012-02-01 13:55

    vat so katvis!!!

  • denver.bermanjacob - 2012-02-01 13:57

    The ASA ruling was based on the use of the phrase, "good old fashioned" and not the vintage soda range. Removing the beverage range was not requested.

      tristan.kilian - 2012-02-01 14:25

      Did you hear that packet of info from Woolies or did you read the actual ruling? Because the news reports are different.

      Morné - 2012-02-01 15:08

      Denver works for Woolies. Judge for yourself if there is any bias.

      Wimp - 2012-02-01 15:16

      news = truth? the ruling can be read for yourself here. only the packaging needs to be removed.

      Morné - 2012-02-01 15:42

      The Woolworths response seem to point to the letter of the law in the ruling, subtly insinuating that the only wrong done was in the use of the catchphrase. I suspect that from Frankie's point of view, filing papers only with regards this one injustice was the quickest (and cheapest) and legally most clear-cut way of removing the illegal Woolies imitations off the shelves. This does not mean Woolies did not transgress further, both legally and ethically.

      Citroes - 2012-02-02 01:41

      Ah but Denver, you are going to have to take it all off the shelves to change the packaging aren't ya big guy? I hope it hurts the hell out of Woolies bottom line.

  • David - 2012-02-01 14:06

    Yes yes.Well done. it is time the little man won against the big guy who thinks their money will over come everthing.

  • Dave - 2012-02-01 14:10

    Fantastic news. Stuff woolies

  • Citroes - 2012-02-01 14:25

    SCORE!!! Well done Frankie's!!!!

  • frank.dwyer1 - 2012-02-01 14:25

    Yeh - well done Frankie's. Great name you've got. Keep up the good work - nice Ginger Beer too.

  • Justin - 2012-02-01 14:27

    Fantastic - The woolies copy was a cheap rip-off. The ginger beer was imitation.

  • David - 2012-02-01 14:38

    Great news Frankies! One for the small guys...well the PR generated and brand awereness was genious! Great product that cannot be copied!

  • denise.wilshire - 2012-02-01 14:40

    Super product...can stand alone. Congratulations!

  • Josh - 2012-02-01 14:48

    Boycott the thieving corporate swindlers! This ruling basically says that Woolworths LIED when they insisted that they did not copy Frankies. A victory for the little guy!

  • Frank - 2012-02-01 15:02

    Lets hope there is no more (bull)ing??!!!

  • Frank - 2012-02-01 15:03

    Lets hope there is no more (bull)ing??!!

  • Christopher - 2012-02-01 15:22

    Woolies got caught out screwing the little guys while pretending to be on their customers' side. It's not the first time either. They're following Raymond Ackerman at Pick n Pay ...

  • Bibi - 2012-02-01 15:35

    Fantastic news, these supermarkets are bullies - ALL of them and they have no qualms about killing the small guys. Yay, yay!!

  • Robert - 2012-02-01 15:38

    Shocking reporting. The ruling was that Woolworths remove the solgan "Good Old Fashioned" They were not told to remove the beverages from their shelves.

  • wnkambule - 2012-02-01 15:43

    Good Frankies! We don't want "copy & paste" when it comes to business.

  • alice.pretorius - 2012-02-01 15:58

    Frankie's - this is good advertising in itself now for you! WW - change your legal team.

  • BeverleyDuPreez - 2012-02-05 21:53

    Yay for Frankie's - Love the brand! Shame on you Woolworths! Glad at least one "smaller distributor" had the balls to take on your "way over-priced" corporation!

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