Huisgenoot: Playboy claim isn't fact

2012-07-05 15:45
Cape Town - Huisgenoot magazine hit back at Playboy SA, saying that the men's mag's claim of overtaking Huisgenoot on Facebook "isn't based on facts".

On Wednesday, the men's magazine claimed to have overtaken Huisgenoot as SA's most talked about magazine on Facebook.

Blake Horowitz of Playboy compared the "talking about this" numbers of various magazine brands' Facebook pages on Wednesday and remarked that Playboy SA had the highest number.

As of Thursday afternoon, 11 720 were "talking about" Playboy SA on Facebook, whereas 10 925 people were "talking about" Huisgenoot.

Numbers change daily

However, Wilmer Muller, head of digital and marketing for Huisgenoot, YOU and Drum, says these numbers change daily.

"The 'most talked about' data, which is the base for Playboy's claim, changes daily – it's not even a weekly or monthly statistic," said Muller.

He continued: "However, if you look over a four week period, our highest figure for a specific day is 18 910 in comparison with Playboy's 13 718. Our lowest figure for a specific day is 8 510 and Playboy's 4 302."

Muller says the magazine's Facebook "likes" speak to Huisgenoot's popularity.

"Playboy's claim isn't based on facts.

"The figures should speak for itself - Huisgenoot has 186 030 "likes" and Playboy 45 208 "likes" (as on 5 July 2012)."

* Huisgenoot and Channel24 are both Media24 publications.


  • eil33nn - 2012-07-05 16:04

    Both mags are absolute smut...what is the fuss over?

      charl.j.plessis.5 - 2012-07-05 16:22

      we know you have read Huisgenoot, because we all have to sit in a dentist office sometime. But have you ever read Playboy?

      eil33nn - 2012-07-06 09:09

      Yes Charl, I unfortunately have 2 degree of seperation link to 2 of them. Rather read PC format... So i can make a valid claim that both mags are smut.

  • frans.vanderpoll - 2012-07-05 16:27

    ....and this is newsworthy? My bitch(Lucy)had her first litter this morning - why don't you use that as an article?

      charl.j.plessis.5 - 2012-07-05 17:19

      Are any of the pups available Frans? :) What is relevant about this is that the way people read and connect are changing. You spent time on this site. From Playboy's side, we could not care much whether it is Huisgenoot, You or Landbou Weekblad. What we care about is showing that despite all the hypocrisy in our society, people actually love to read and talk about the type of content Playboy offers.

      wayne.hardaker.3 - 2012-07-05 17:59

      Cause beastiality is probably not the type of news the site is looking for...

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