FHM model loses sponsorship

2012-05-04 13:56
Cape Town - FHM model Jessica Leandra dos Santos lost a major sponsorship and a complaint was lodged against her with the Human Rights Commission following a racist tweet on Thursday.

Quick Trim SA announced on Twitter that they're withdrawing their sponsorship of Leandra: "Due to the severity of the remarks by #JessicaLeandra #QuickTrimSA herewith ends our sponsorship to her with immediate effect!"

A complaint was also lodged against Leandra with the Human Rights Commission by activist and columnist Mabine Seabe. Seabe tweeted the following: "I have lodged a complaint against Jessica Leandra with the Human Rights Commission on the basis of crimen injuria and libel. #DownWithRacism"

FHM South Africa have also reacted to Jessica's words on Twitter: "We're horrified that any1 would say such things! Those attitudes have no place in society or FHM! [sic]"

"She's simply someone we photographed once, a year ago. We've deleted all her images & will have nothing to do with her," FHM added.

FHM editor Brendan Cooper told Eyewitness News, "We are appalled by Jessica's moronic, racist tweets. She in no way represents our brand."

Leandra came under a storm of criticism after posting a tweet on Thursday that read: "Just, well took on an arrogant and disrespectful kaffir inside Spar. Should have punched him, should have".

Did Quick Trim SA do the right thing by withdrawing their sponsorship? Send us your thoughts and comments.


  • Nhlanhla - 2012-05-04 14:01


      Preshen - 2012-05-07 07:56

      What has my spar done for u ?

  • Nhlanhla - 2012-05-04 14:02

    watch your mouth or rather your fingers next time!

      Claire - 2012-05-04 15:33

      could not have said it better... Sorry girl you most probably done for now are'nt you???? eish... think before you talk nonsense on any social network!

  • Bzeng - 2012-05-04 14:06

    I think it is time black people become fair and get real.. we also use words such as 'boer', 'rooi neck' in public, chatrooms and so on..

      lebogang.molefo - 2012-05-04 14:09

      Most black people think they deserve the right to call other races by racist names yet do not dare call us by the K-word which I find that its bull.... And you find that us black people are more racist towards each other

      Sean - 2012-05-04 14:12

      She should have know better though ! Eish , Girl , ``what were you thinking`` ?

      Peter - 2012-05-04 14:14

      You need to speak for yourself than saying "we", You should not mind being called by the K-word yourself since you know you also do the same with other races. For the rest of us who are race conscious we continue to campaign against racism in it's all forms.

      desmond.leaner - 2012-05-04 14:15

      There is a HUUUUGGGGGEEEE difference between the work 'ka**if' and 'bo*r', in context, historical significance and emotion.

      lebogang.molefo - 2012-05-04 14:16

      @Peter I'm not saying racism is good I'm just saying that black people should also learn not to be racist

      katrina.hentze.ahrens - 2012-05-04 14:22

      LOL!!! Bzeng.... I even call myself a rooi nek. And am not offended if anyone wishes to do the same...!!!

      thulasizwe.mthethwa - 2012-05-04 14:25

      Please speak for your self...I am black and live, work, and study with other races but they'd never use the K word and I have never used a B word my self. Lets not divert from the main issue here...what Jess said we can not tolerate in this country...this better be the last time she did if she will even survive this one.

      Sizah - 2012-05-04 14:48

      @Peter & the likes i dont know to kiss u or give u a bells - this bzeng, molefo guy & likes needs a klap

      Claire - 2012-05-04 15:38

      @ Bzeng... you might have a point but a the word "boer" also means farmer and just so by the way it is not as bad as the K word. Dont make excuses for racists... she is wrong period!

      makhosazane.kubheka - 2012-05-04 15:46

      difference is you are not famous - so no one really pays attention when you do that. If you are in the public eye - u cant bahave like someone who no knows off :)

      pal.mabelane - 2012-05-04 17:10

      Problem is she got Steve Hofmeyur defending her...yeah, he's gonna make sure she's in more f*ckery now.

      nkululeko.gcwensa - 2012-05-05 17:32


      Theresa.Langford - 2012-05-05 21:30

      Thank you!

      sithembisom - 2012-05-08 18:31

      So how do explain "boerewors" that is available countrywide ?

  • Gareth - 2012-05-04 14:06

    Good, she doesn't deserve the sponsorship. As for the complaint, good for that too.

  • spencer.nel.stevens - 2012-05-04 14:07

    She got 99 problems, and being a racist is one. Lol.

      lebogang.molefo - 2012-05-04 14:10

      Spenelo wa beda lmfao

      binwe.a - 2012-05-04 14:48

      HAHA well played

      David - 2012-05-04 15:12

      only seeing a possible 69.....

  • Tougieda - 2012-05-04 14:07

    Yoh! no amount of apologies is gonna rectify this one! Yoh!Yoh!

  • lebogang.molefo - 2012-05-04 14:07

    Yoh that was fast

  • Warwick Bristow - 2012-05-04 14:09

    She is a terrible role model if she is using language like that - no matter how she was provoked. She got what she deserved.

      Fascisti - 2012-05-04 16:50

      oh please, who are you to say what she deserves. You dont know the whole story.

  • Tankiso Mogoje - 2012-05-04 14:10

    This is what you get if you don't use your brains.

  • Ted - 2012-05-04 14:10

    Jessica Leandra dos Santos, don't lose heart. You have Mike Purchase to comfort you. He bought your poster and is hugging it as we speak. He has been defending you all day like the hero he is. What a guy! Be assured, he is ready to kill for Jessica Leandra dos Santos!, Malema style.

  • Dipuo - 2012-05-04 14:11

    This is RSA, you can't afford to seriously drop endorsements. Once they're gone it's over! This is not the states where things come easy (e.g. Tiger Woods, endorsements were dropped but all is well now). And for a YOUNG PERSON to be using racist words in this day and age??? C'MAAAAN!!! Forget about entering Miss Teen & Miss SA competitions...it's over now!!

      David - 2012-05-04 15:13

      Her next move will be to marry a rich guy :-)

  • spnkosi - 2012-05-04 14:14

    Super great...South Africa is for everyone!!

  • spencer.nel.stevens - 2012-05-04 14:15

    She just got stripped of her modelbook title as well. Way to go FHM!!

  • Mfundi - 2012-05-04 14:17

    Ja, that's for trolling! And she is ugly.

      Dipuo - 2012-05-04 16:02

      No ways! I disagree with the ugly part. She is supper hot! Mara askies for her she had to learn the hard way that if one is in the public eye, they should learn to calm the f* down!

  • Leffy - 2012-05-04 14:18

    good ridens!! may many more follow,society does'nt need this kind of abuse!! she's blond indeed!! and has no remorse,for that,may she suffer the concequences of her actions.

  • Positive - 2012-05-04 14:19

    It just shows you how we as a country has grown, we need to be careful what you say on social media cause we all represent a company or brand that we work for or own any negative publicity especially regarding race could be detrimental to your business. Remember its easy to find out where people work and you could loose your job so be careful. It's a sensitive issue and big up to my fellow South Africans here on News24 for not tolerating this type of behavior we don't need this in our country and it's our responsibility to fight for our future in this beautiful country.

  • louis.langenhoven - 2012-05-04 14:19

    clearly not the sharpest tool in the shed...lemme try to explain dear Jessica Leandra dos Santos nr1 you don't use those kinda words nr2 if you do you sure as hell don't tweet the world about it nr3 if you get any of the above wrong you are screwed

      Dipuo - 2012-05-04 16:06

      Thank you. Anyone who was born after the Mandela era should not have that word in their vocab. Having that word in your vocab means you use it everytime mos?! *sigh* Askies Jes that you had to learn the hard way. And here I was thinking that people would learn from Julius Malema...LMAOL!

  • Heather Stip - 2012-05-04 14:25

    You stupid little girl. Now you can kiss your career goodbye! We don't want idiots like you here!

  • Mike Purchase - 2012-05-04 14:25

    Positive is that all there is to fight about in this country.

      Positive - 2012-05-04 14:32

      I'm sure you know all the issues whether it's good or bad I was just referring to this article and You and I know that any issue regarding race is highly sensitive in this country

  • Greg - 2012-05-04 14:25

    You bunch of racists. Actually this k-word what it means???

      Nhlanhla - 2012-05-04 14:42

      Grow up Greg.

      Craig141 - 2012-05-04 15:10

      Greg you should have just refrained from making a comment that is senseless and idiotic like the one you just did... Grow up bro... like really now? you ask such a question..

  • Mike Purchase - 2012-05-04 14:26

    Tumisang dream on look what she said.

  • Herbert - 2012-05-04 14:26

    Why doesn't News24 post her bank details, maybe some deposits will be forthcoming and Quick Trim's money won't be needed.

  • dentamokhabz - 2012-05-04 14:26

    She is a disgrace period

  • Ashley - 2012-05-04 14:27

    what is the big deal with that word?

      Ashley - 2012-05-04 14:28

      I think people are making a big woowah about nothing! lots of black people use racist words but nobody says anything...

      Jean - 2012-05-04 14:33

      Ashley its a degrading word for some so please don't be arrogant.

      Craig141 - 2012-05-04 15:14

      Ash... or should I call you Ass... If you grew up in SA and read SA history and everythng around the word you would understand what the woowah is about.. use your brains..

      rabidumo.diko - 2012-05-04 21:42

      Maybe you should say something if a black person says an offensive rethoric towards yourself...that is democracy, that is why there are institutions in place for the citizens of this here country to lay compliants where they feel discriminated against.

  • Mike Purchase - 2012-05-04 14:29

    In a few hours she gained more attention than juju has in years.

      Nhlanhla - 2012-05-04 14:43

      and lost a lot of money and career while at it! clever gal.

      Craig141 - 2012-05-04 15:17

      Juju as much of an ass as he is.. at least the brotha made cash (not condoning his ways) but she lost some... shame man.. it's all gonna be ok... South Africa is going to grow and move pass things like these..

      noosthuysen - 2012-05-04 16:34

      You are delusional. I'm sorry, but there is simply no other way to put it. Trying to compare the teeny little publicity this generated versus reams and reams of newspaper and probably hundreds of hours of radio and TV news than our beloved Juju got.

  • Shirley - 2012-05-04 14:30

    The power of modern gadgets! Her career is over!

  • Leffy - 2012-05-04 14:31

    who are the remaining spornsors,can someone pertition them to pull out aswell,we cant have brands that say they suport human rights and uphold the constitution sposoring such moronic behaviour!! i say pull out!!!

  • eil33nn - 2012-05-04 14:33

    Okay, the "K" word is an Arabic word and it means "Non-believer"...So in essence there should be a WHOLE lot of people that could be called that. She was silly and stupid enough to use a social media platform to advertise how truly stupid she is. The unfortunate part is that most racial slurs go unpunished. "I am not racist. I love Panda's. They are White, Black and Asian."

  • Chris - 2012-05-04 14:34

    I don’t know this model and don’t really care, but what baffles me is how come a racist remark is worse than rape and even murder in South Africa. Yes, obviously people are offended by this, but life goes on exactly the same for all, nothing lost by anybody? Feel offended by a remark? So what? Why do people not have the same reaction when a murder occurs? Here we have a stupid remark that has got the media in a frenzy. Why not do the same for the farm murders? I guess shooting a 2 year old baby in the head is not as bad as calling somebody a K…fir?

      Nhlanhla - 2012-05-04 14:45

      the difference here is that we know the culprit, and she tweeted it with pride

      Raymond - 2012-05-04 15:03

      @Chris FYI People do make a big thing about murders etc. This is not a stupid remark it is discrimination and if you know RSA history you should know better not to say this. You cannot measure something that is wrong. If it is wrong it is wrong end of the story. And she was wrong!!!

  • Stephen - 2012-05-04 14:34

    Poor girl,picked on because all because blacks are considered "Royal Game", a protected species. Shame

      Positive - 2012-05-04 14:54

      So black people r a protected species , I'm sure this is what you'll teach your children , shame on you !

      Craig141 - 2012-05-04 15:24

      Stephen you are an ass bra... saying such things makes me believe that you are a racist yourself... dude one on one you can say such things and it might end just there but being a public figure and tweeting such stupid nonsense... hayi khona boet... no efin way... you lost brotha... you need JESUS in your life... ass wipe...

      marvelkasa - 2012-05-04 16:18

      Poor girl? Dude either you don't know the meaning of the word or you are just a freaking retard. Poor girls don't tweet about violent fantasies. No!! This is someone who is proud of her actions and want all the world to know. People like you Stephen are the gangrenous scabs of society, a constant reminder of a dark past. Trying to defend wannabe demigods who think its okay to spew utter excrement just because they have the means to is just downright sad. She has to own up to her words and actions. The fact that she tweets about car insurance later on and being \proud of her job\ should sure dispel any mispalced sympathies of seeing her as the victim

  • Mike Purchase - 2012-05-04 14:35

    Yes Alwyn its all the bang broek fence sitters commenting in favour of an oke who probably provoked her.My wife always tells me about these okes who try their luck.They are cowards until i am with her.Wake up south africa.

      Raymond - 2012-05-04 15:07

      She did not need to refer to the K word. If it was a white guy what was she gonna say? Stupid idiot? A$$#0!e?

      hanjo.overes - 2012-05-04 15:32

      Mike, then why not tweet about the cowardly pervert, why revert to calling someone a racially offensive term on a public forum for all the world to see, specially living in SA where race is a sensitive issue...what did her actions solve or achieve?...two wrongs don't make a right - this was social media suicide...

  • yolande.rwaai - 2012-05-04 14:36

    When you choose the behaviour, you choose the consequences. Hope it was worth it!

  • donovan.hendricks.7 - 2012-05-04 14:42

    The condemnation of this stupid behaviour by most bloggers is very haertning,Yes there is hope for this country.YES WE CAN!!

  • ncasa.ntloko - 2012-05-04 14:45

    We should all remember that we are legally responsible for ALL our utterances...be it on Facebook, Twitter or in person! And what we say/type is merely a reflection of our thoughts! No brand, no matter how small or how large, can condone such things, irrespective of how angry or "sexually harassed" you may be! In time we should all forgive each other for our mistakes, but we continuously held accountable nonetheless. Big-up to FHM and Quick Trim!

  • kelvin.strachan - 2012-05-04 14:47

    After reading a few comments below, I'm actually heartened by the responses from some of the black people. I think the problem comes from the "k" word itself being such a harsh sounding word. I speak a little "construction site Zulu" and I have been called some amazing things by the guys on site. It is learned behaviour and sometimes it is difficult to break (and I mean she's blonde, we have to give her that too). When you've grown up in a household that uses that kind of language, it is very difficult to lose. I'm 46 and still do it (to my shame) in frustration sometimes. I'm not proud of it, but I don't doubt that when I have irritated a black man, he calls me names too. If one actually takes the actual meaning of the word, it is not a derogitory word at all. It is the perception of the word that offends more than the word itself. But we are supposed to be a democracy (I await the day....)and the onus is on us (as adults...yes even blonde adults )not to say or do anything that is harmful or offensive to others. And if we accidently do, we should apologise to the person concerned.

      Mfundi - 2012-05-04 15:06

      Oh well. It's a habit that you should kick very soon. I can't go around using derogatory terms and expecting people to understand the type of household or environment I come from. She must lose all these sponsorship to learn a lesson and hopefully this is a small step to curb racism.

      Renier - 2012-05-04 15:09

      Good on you for this comment! I think it is of utmost importance that the youth of this country (kids under the age of 18) learn the importance and the social/moral weight these words carry.

  • Renier - 2012-05-04 14:57

    This is quite possibly one of the saddest stories of the week. What was SHE THINKING?! If you're a "public figure", every thought and every action counts. Instead of being a role model for females (black and white) in our country, she completely disregards all etiquette, all moral values and all grace. She looks like a beautiful young woman, but she lacks the intelligence to know that her position as an upcoming South African (role)model carries a certain social and moral responsibility. Many people have taken her side and said, "What is so wrong with a racist comment?" Well, one racist comment leads to hatred and hatred leads to anger and anger leads to terrible actions. The price Jessica is currently paying is a form of social justice and we all have to own up to our actions. An apology won't cut it.

      Nicole - 2012-05-04 16:45

      Oh come on Reinier, you cannot possibly tell me this is the saddest story of the week, which sand dune has your head just come out of. What about the farming family that was killed just because they are white, what about the mentally retarded girl that was gang raped, what about the millions that don't have jobs because the ANC is raping and pillaging the country, what about the 15 girls under the age 5 that will be raped tomorrow...for goodness sake get a grip...if this is the worst thing that happens in South Africa then we should all thank our lucky stars. Get over yourselves and start worrying about what actually matters..

  • Clayton Richard Delport - 2012-05-04 15:11

    Why don't you go and lodge complaints against most of the racist black commenters on here? Shows you if it's white it's wrong if it's black it's realism, screw you and "your country"

      ncasa.ntloko - 2012-05-04 16:00

      Oh Clayton, how can one reason with someone like you, and the previous racial comments made by non-whites? We are fighting racism in ALL forms...and instead of you complaining, go do something, take action, and go lodge your complaint...i truly support you! Bad things are allowed to happen when good people do nothing. And if this is your constant mindset, then i am truly happy that it is not your country! This country belongs to ALL people of ALL races and from ALL backgrounds who chose to live TOGETHER and to support one-another...evidently not you.

      rabidumo.diko - 2012-05-04 21:30

      I do not think that this is a platform for racist such as yourself to express unwarranted and very disgraceful comments such as this... You are a disgrace to your poeple, its the insiignificant minority like yourself that hinder this great country from moving pass racism!

  • Talana - 2012-05-04 15:11

    i understand her point about the comments made toward her, but shes defnitely still childish when she cant control what she says espesially on sosial networks

  • Talana - 2012-05-04 15:12

    i understand her point about the comments made toward her, but shes defnitely still childish when she cant control what she says espesially on sosial networks

  • Mluleki Simelane - 2012-05-04 15:18

    I feel sorry for her, that person must have really pissed her off. But that doesn't excuses her stupid tweet as a public figure she should have used her thinking side of the brain before tweeting

  • Michael - 2012-05-04 15:23

    My ex teacher use to say: You can be ugly and clever or pretty and stupid, but you can never be clever and pretty.

      ncasa.ntloko - 2012-05-04 16:01

      This may not be the best comment...but it is by far the funniest!!!!!!!

      koketso.k.kekana - 2012-05-04 18:47

      Really? That's such a narrow minded generalization! She is her own person, and that may be relevant to her but its certainly not an absolute truth!

  • charmainetholakele - 2012-05-04 15:30

    Leandra is such a beautiful girl.But in her apology it seems like she doesn't care about her wrong actions.to her it looks so fine that she said K**** in self defence.Come on she should have used a different word.Even though she claims she was sexually assaulted I don't thing the Guy even touched her.Jessica we meet such people everyday who talk crap(sexually)

  • Nicole - 2012-05-04 16:31

    You might disagree with what she said, but it is essentially freedom of expression, and we all have a right to free speech. I was once called a white bitch whore by an ex black colleague. I didn't do anything about, so what, he was welcome to his opinion...he felt that way and he expressed himself...I shrugged it off, now why can't all of you..

      Mfundi - 2012-05-04 16:37

      Then you and Jessica must share a brain or something. Who knows why you just shrugged it off and why you expect the rest of the country to shrug off things like that. She also thought the people on twitter would shrug it off. Guess what?....

      ncasa.ntloko - 2012-05-05 14:12

      Hi Nicole. You should respect yourself enough to never ever allow ANYONE to talk to you like that! EVER! It's that simple. Call me a cocoanut, call me a refugee...but anyone dear call me a K***** and i will slit them! That's just how i respect who I am, and the man my parents have raised me to be

      sarahjohnston43 - 2012-05-05 20:55

      Nicole, you are showing stunning ignorance. Have you read the section of the constitution about freedom of speech? Obviously not. The k word is sectioned as hate speech and as such is not protected under the constitution. It is in fact illegal. Idiot.

  • jurgen.eksteen - 2012-05-04 16:54

    Just goes to show everyone that looks is NOTHING compared to brains. Case and Point ... Jessica Leandra.

  • Rohin - 2012-05-04 17:19

    Wow, she has people that work quick. The sponsorship links on her website have already been removed.

  • charmainepret - 2012-05-04 17:28

    Yes of course, if you want to be in the public eye, you have to think twice and then think again before you say anything, and of course failure to be responsible with your mouth, must certainly have consequenses. I actually also find her tweet an act of the utmost stupidity. It is a tweet for goodness sake -- the most public of communications!

  • patrick.ngaka - 2012-05-04 17:40

    That's nice for u model I don't even know your name, thanks to those sponsorship to leave her because you are racist we don't care u are young or old!!!!

  • nadiavdm - 2012-05-04 18:51

    It wasnt right that she said that BUT sometimes people dontthink before they say things on social networks. I think she needs to be forgiven and the reactions too her tweet was over the top. People make mistakes. I nearly lost my job from one of my tweets and fortunately I got it back. I think she deserves the opportuinity to appologise and she desrves her sponsorships back if she does that!

  • Bless Boswell - 2012-05-04 18:59

    As a public figure she should have known better. Its a word that does not even exist in my vocabulary - I can't imagine using it even under the most trying situation. There is little point in singling out people by race - whatever for? We are in this pot together - we must make an effort to get on with one another. It's actually really cool - nice and friendly gets nice and friendly back - try it!

  • Raai.wie - 2012-05-04 19:12

    I am a proud rasist. If you don't belong to the human race, f-off and die.