Lucozade backs out of Linkin Park tour

2012-11-09 10:53
Cape Town - Sports drinks brand Lucozade, an official sponsor of the Linkin Park tour to South Africa, have announced that they will no longer be promoting their tour sponsorship for the US band's next show in Johannesburg.

On Wednesday, Lucozade branded scaffolding outside the Cape Town Stadium collapsed in high winds, injuring at least 19 people, and fatally wounding a woman, identified as 33-year-old Florentina Heaven-Popa, died at Christiaan Barnard Memorial Hospital later that night.

The temporary structure was a "branding activation" and was located next to the stadium forecourt on the Cape Town CBD side of the venue.

The structure had been pre-approved and certified as safe before the event.

The company released a statement on their website which read: "Out of respect for victims of this accident we will be not be actively promoting our tour sponsorship up to and at the final event."

'Our sincere condolences'

Linkin Park are due to perform their second and final date of their SA tour at the FNB Stadium, Soccer City Complex in Johannesburg on Saturday.

The UK company's announcement, which was posted on their official website, also follows their official response to the fatal incident: "We are deeply saddened by these events and extend our sincere condolences to the family of the bereaved.

"Our thoughts and prayers are with those who have been injured and those who witnessed the tragedy.

"As tour sponsors of the concert, we are in close contact with the concert organisers and investigating authorities and will cooperate fully with them in their investigations."

The City of Cape Town on Thursday declared that it has launched an investigation into the incident, working in co-operation with engineers and event organisers Big Concerts.
In their own statement reacting to the tragedy, Linkin Park said: "Though we have had no relationship with the sponsor or the entity responsible for erecting the structure, we take the safety of our fans very seriously and our thoughts are with all of those who were affected by this tragedy."


  • werner.vandeventer - 2012-11-09 11:10

    What a stupid thing to say

  • stirrer.stirrer - 2012-11-09 11:21

    Lucozade is saving money for the upcoming lawsuit.

      gcalothi - 2012-11-09 11:54

      its not lucozades problem, they just paid for the advertising space. big concerts erected the thing,they will be in kuk surely?

      cherri.pye.5 - 2012-11-09 15:05

      @gcalothi Since when do Big Concerts erect scaffolding??? They would have hired specialists in that field to do that for them.

      gcalothi - 2012-11-09 16:16

      @cherri.pye. so you saying that big concerts wont be responsible in any way even if they paid R100 for some cheap specialist to erect it?

      gcalothi - 2012-11-09 16:19

      @cherri.pye..obviously big concerts dont erect the thing and of course they would pay someone else to do,im talking about who is responsible and who isnt for what happens at their concerts.

      cherri.pye.5 - 2012-11-09 18:43

      @gcalothi - go read up a a bit of the Safety at Sports and Recreational Events Act 2 of 2010. You'll be surprised to find that in terms of that Act, the event organiser, the sponsor and the venue owner are all deemed to be responsible for the safety of the public at events. It's best not to make accusations about who is to blame until you actually have facts.

      gcalothi - 2012-11-09 18:56

      @cherri.pye. go read up a bit,you'll notice that i only asked a question

      cherri.pye.5 - 2012-11-09 19:00

      @gacalothi - hope you've got the answer you were looking for now.

      glen.e.huysamer - 2012-11-11 09:44

      It will eventually be the city that will pay.......whichever entity certifying the structure as safe....... now the citizens will have to pay out of rates and taxes..... what did we have to do with this whole sad situation.... (condolences to the families of the deceased and a speedy recovery to those injured) somebody obviously did not do there work correctly...... it seems to be a illness in South Africa... mediocrity......... it is a decease of epic proportions.... destroying South Africa.

  • gareth.breydenbach - 2012-11-09 11:26

    I cant wait to go and see them live tomoro!!

  • leandra.vergotine - 2012-11-09 11:26

    condolences to the family of the bereaved??? shouldn't it be to the family of the diseased?? just asking

      carmen.erlebach - 2012-11-09 11:30

      Err, you mean deceased, right?

      briana.scott - 2012-11-09 11:34

      The Deceased, not diseased, that might not go down to well.

      rob.gunning.1 - 2012-11-09 11:45

      Diseased??? What diseases were the victims suffering from? I am hoping you mean deceased.... Very different words but anyway, anything is possible.

      karen.peacock.54 - 2012-11-09 12:29

      Looks like you need a dictionery for more than just your spelling Look up the word before you post a comment making you look like an idiot. "bereaved" means somebody who has suffered the death of a loved one.

      johan.rademeyer.90 - 2012-11-09 13:10


      mcfall24 - 2012-11-09 14:03

      @Johan.... totally made my day!!!

      rodney.bevan.58 - 2012-11-09 15:20

      Oh dear karen.peacock. Bwaaahhhaaaahhaaaaahhaaa!

  • sarah.bouttell - 2012-11-09 11:44

    Perhaps they can divert the unspent funding to research on stronger scaffolding.

      The.whiz.777 - 2012-11-09 11:55

      Easy don't buy steel from China.

  • Phindile Manganyi - 2012-11-09 11:45

    I respect people who take accountability and those who do not throw around blames...Lucozade number 1 Fan.

      rob.gunning.1 - 2012-11-09 15:38

      Love that original flavour :)

  • phumi.ntlabati - 2012-11-09 11:47

    A progressive move that should be supported by all. I will continue to buy Lucozade! The City of Cape Town must follow suite and pull a plug on this show out of respect for the deceased and the injured!

      malcolm.james.macleod - 2012-11-09 12:10

      It was a once off show, the next one is in JHB. Your hatred for the DA blinds you to facts, that or you are brain dead, I remain undecided on which.

      charmaine.byron - 2012-11-09 12:12

      er...... @phumi there was only the single show in Cape Town sweetie

      Morné Laubscher - 2012-11-09 12:21

      Shame poor phumi also needed to say something but came out looking the other side like a twat!

      brendon.g.lambert - 2012-11-09 12:22

      You are a moron...stop right now before you hurt yourself.

  • dave.schmaman - 2012-11-09 12:02

    they should have all gone to visit the injured .. very poor ATTITUDE, these guys literally fell over each other to see them, without fans a band no matter how big they are is nothing! just ask metallica ... some years ago very similar incident THEY WENT TO THE HOSPITAL AFTERWARDS THATS WHAT YOU DO TRUE MARK OF A PROFESSIONAL BAND!!! AMATEURS!

      teresita.cuniberticillie - 2012-11-09 12:57

      The band was only told after the show was over. If they did go to the hospital it would distract from the real issue and become about them. And no, I'm not a fan.

  • eyesears.handsfeet - 2012-11-09 12:20

    The event organizers should keep an eye on the weather patterns, in future. Bands should be flexible where branded scaffolding and means of branding are concerned, should it be noted that weather might have an impact on an event even if it does mean that your own band branding is not displayed. You can always make yourselves heard a 100 times over a mike. Spectators and fans, should be kept away from any of the branding and/or "stage building" for up to 7 metres + / or the height of the stage (from top to bottom (some up to 30 metres) in front, all round as part of safety measures and precautions. Condolences to the family of the deceased and to the various families whose friends and family members were injured. In my honest opinion and not to hurt anyone or be disrespectfull, I really think this was an freak accident. Not even the roof tops of some houses are safe with some of the winds gushing through at a split second. Specially in Cape Town.

  • Final.Punishment - 2012-11-09 12:34

    and it did not happen inside the stadium, it was outside. I only heard about it after the show

  • eloise.botha - 2012-11-09 12:52

    Hulle sal versekering teen dit he, dit kan ek julle guarentee.

      cherri.pye.5 - 2012-11-09 15:12

      Don't know why you got thumbs downs because you are 100% correct. There is strict legislation governing events in SA and having public liability insurance is one of the requirements.

  • martin.gee.godfrey - 2012-11-09 13:05

    Lucozade and Big Concerts should offer to pay all funeral expenses of the deceased and all medical bills of the injured. Simple really.

      cherri.pye.5 - 2012-11-09 18:55

      @ferret - sounds simple, but it isn't. There would be events liability insurance in place and the policy would stipulate that you cannot assume liability or make any admissions of liability. By making any sort of financial offer without the consent of the insurer, they would be breaching policy conditions.

  • Michael De Gouveia - 2012-11-09 13:47

    anyone know if LP or Lucozade went to the hospital or got in contact with the families of the deceased or injured?? if not then that is very very weak of the band shows they dont really care about their fans. Will what is a hour or 2 of your time? And Lucozade are they going to compensate the family memebers and pay for all funeral arrangements. It is of course their scaffolding

  • cdamant - 2012-11-09 14:06

    Someone died and here people are turning everything into a spelling contest. Have some respect and go prove your point somewhere else. This was a terribly sad accident, and I cannot imagine what her family must go through. Leave it at that. Silly comments are uncalled for in situations like these.

      rob.gunning.1 - 2012-11-09 15:42

      I approve of your spelling. Two thumbs up.

      martin.gee.godfrey - 2012-11-09 16:02

      I got 4 thumbs down for suggesting that Lucozade and Big Concerts should pay towards the funeral and medical costs, go figure what kind of people troll on these pages.

  • claudia.lopes.395891 - 2012-11-09 16:00

    My friends and I were near to the structure when it scary to think that it could have been one of us who had moments before walked past. How incredibly sad for those who were affected by the disaster. Linkin Park should have visited their fans in hospital.

  • spookhuis - 2012-11-09 22:18

    Lucozade make cool drinks, they sub-contracted the branding out to a promo company....Lucozade, had f*ck all to do with the scaffold.

  • jakkals616 - 2012-11-10 08:26

    id rather drink a lucozade then watch LERNKERNPARK :)

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