No Miss SA pageant this year

2013-06-28 11:06
Johannesburg – Melinda Bam, 2011 Miss South Africa and this year’s FHM Sexiest Woman in the World, has been appointed as National Executive of the Miss SA pageant.

This move comes from owner Sun International’s concerted effort to revamp the brand name in order to appeal to a younger audience.

Another change made by the hospitality giant is that the pageant has been moved from its yearly December slot to March, which also means that the next crowning will only be happening next year. Current reigning Miss SA Marilyn Ramos is excited about her extended reign, which will hold until the March 2014 crowning.

Sue Klerck, Sun International executive, believes that this move makes the most sense.

“It allows the title holder to compete internationally at the Miss World and Miss Universe pageants which are typically held during the last two months in the year of their reign. Also in previous years, our current title holder has been away competing internationally and was unable to attend the pageant to hand over the crown to the new Miss South Africa.”

Rebranding beauty

The brand seeks to market itself as a platform for developing potential among South African women who have a drive for success and facilitating social change, moving away from it's out-dated reputation. Bam does not consider beauty pageants a thing of the past, and hopes to grow the brand with her experiences and insight.

“I was proud to be crowned Miss South Africa. I believe in what it stands for, that beauty only enhances the qualities that are of much greater importance like having the drive to make a success of your future, living a generous life that impacts on someone else's and making a tangible change.”

Online entries for the 2014 pageant open on 8 July, which you can also enter on their Facebook page. Entries close on 31 August.
 

Comments

  • Nurse Helenk - 2013-06-28 11:28

    What do these bimbos do besides turn men on?

      Hayley Fredericks - 2013-06-28 11:36

      speak for yourself !!

      Melissa Golombick - 2013-06-28 12:01

      Who are you to judge on who is a bimbo? These pageants are actually not just focused on beauty & body - it is also based on intelligence and education and their ability to be an ambassador for SA. Do not judge or have an opinion if you clearly don't have a clue of what it is about. I don't call you a bimbo, I call you ignorant

      Tex Rawhide - 2013-06-28 12:06

      So why is it called a beauty pageant then?? Why not an educated intelligence and ambassadorial pageant?? Stupid argument for defending a meat parade.

      Donovan Hendricks - 2013-06-28 12:27

      Melissa,now let's say,a big black woman with bushy hair and thick lips,with the most beautiful personality,with outstanding academic achievements goes for an interview to be one of the participants.Will she still be allowed to enter? I think not.

      mapepaki - 2013-06-28 14:01

      What about if a white woman with bushy hair and thick lips enters, can she win? I think not. It is a beauty competition and with a winning speech "I want to help the orphans, the grannies, I want to help the children...."

      Brandon Conroy - 2013-06-28 14:10

      If that is your real profile photo please note I am in need of urgent medical attention!

      Charlotte-Francisque Roux - 2013-06-28 14:20

      If I recall, the saying goes something like this, JEALOUSY MAKES YOU NASTY...

      John Nicholas - 2013-06-28 16:14

      "These pageants are actually not just focused on beauty & body - it is also based on intelligence and education and their ability to be an ambassador for SA" lol!

  • Peter Ndamase - 2013-06-28 11:31

    This is one event I would likw to see off our screens, and followed by Maggs on media... what a waste of programming!!!

      Brandon Conroy - 2013-06-28 12:21

      Wish they would scrap Maggs on Media first! What a bore.

  • Diane Easey - 2013-06-28 11:39

    Then Please don't complain about 'Womans right" when you are walking on the ramp in your bikini!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • JMaree - 2013-06-28 11:52

    No miss SA? The HORROR!

  • Tex Rawhide - 2013-06-28 11:57

    They just want to work for world peace. What a load of pretentious, mentally subnormal, air-headed, fatuous, asinine, banal, tedious, self-righteous, bloviating, self-important, superficial toss-pots.

      JMaree - 2013-06-28 12:02

      I almost get the feeling you don't like them...

      Tex Rawhide - 2013-06-28 12:04

      I tried to conceal that, but you saw through it, alas.

      Brandon Conroy - 2013-06-28 14:12

      You forgot to mention vapid, purile and narcissistic.

      Tex Rawhide - 2013-06-28 14:36

      Not to mention bromidic, insipid, trite, platitudinous, cretinous, birdbrained, and utterly vacant.

      Curtis Hunt - 2013-06-28 15:04

      Don't forget vacuous and completely bereft of originality.

  • Dalai Rama - 2013-06-28 12:28

    So pervs have to find an alternative stimulus?

      Tex Rawhide - 2013-06-28 12:30

      Porn on the net is a far better stimulus. And less embarrasing :/

  • Chevon Martin - 2013-06-28 12:29

    Skip the pageant...have a stroll from clifton to campsbay

  • Njabulo Mzulwini - 2013-06-28 13:22

    helen zille and Lindiwe Mazibuko for Miss South Africa

      Tex Rawhide - 2013-06-28 15:59

      Helen Zille in a blue DA swimsuit.

  • Hugh Robinson - 2013-06-28 18:42

    And they should do a complete rethink on how they treat their sponsors and not just the profits that the orginisors make. Allow time for garments to be fitted correctly. Move away from profiling and deciding what they want before hand allowing all a fair chance at winning

  • Shalati Khosa - 2013-08-31 10:26

    Miss SA mst hve self confidence and i thnk smone does out der lets wyt n wtch

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