Nando's ad tackles xenophobia

2012-06-01 13:55
Cape Town – A cheeky and provocative new ad from Nando's asks viewers: "You know what's wrong with South Africa?"

A voiceover then speaks from the point of view of a xenophobic who answers with: "All you foreigners" as a scene of immigrants top-toeing across the SA border, luggage in hand, disappear in a puff of smoke and are told to "go back to where you came from".

The 52-second ad continues to eradicate Cameroonians, Congolese, Pakistanis, Somalians, Ghanaians and Nigerians and all manner of "non-native" South Africans, including Afrikaners, Europeans and Indians, Sothos, Vendas and others.

Diversity campaign

Nearly all are gone in the blink of an eye until only a Khoisan man is left, who then points to his chest and says to the camera: "I'm not going anywhere. You *$&!#* found us here."

The new ad is part of Nando's Diversity campaign, where the flame-grilled chicken brand forces South Africans to question xenophobia and intolerance.

Nando's have teamed up with non-profit volunteer group, Cheesekids, to "create pop-up soup kitchens" in parts of South Africa that have been affected by xenophobia, "to walk the talk in galvanising our message of creating dialogue between the diverse".

"Either way you look at it, we were all once foreigners in SA, except for the Khoisan of course," the company says.

Nando's said in a statement to Timeslive: "The advertisement is aimed at addressing a social ill and our approach is one that seeks to have South Africans take a stand against these prejudices by encouraging them to embrace the diverse inhabitants of our land."

The company has called on volunteers to join the soup kitchen project by visiting

Watch the new Nando's Diversity ad here:



  • lydonmcg - 2012-06-01 14:10

    Haha brilliant!

      sheda.habib - 2012-06-01 18:49

      Now Jacob is really pissed off. I wonder if he is going to get his children to take this one to the courts for him as well...

      franklyn.davies.1 - 2012-06-02 14:28

      a majority of Coloured,White and Nguni people have San blood,so besides the San themselves,that makes almost everyone about equal wrt land entitlement,strange but true.

      Vivvian - 2012-06-05 11:54

      We so-called foreigners have always know this. It is just a reminder from Nandos this time around. We hear it from Home affiars, the work place, the police, schools etc. We're proudly African. We know whom we are and unashamedly so. We know where we're going to. We do not intend to force South Africans to love or approve of us. We' will survive where ever we are. What is inside of us is bigger than what is outside. We're unstoppable, our destiny is great. It is only a matter of time. We hope that as we're on our way back home- we will not find so called south africans at our home countries, we will not find so-called SA leaders struggling to lead the so- called AU for the good of all africans. It is hard for one to see the so called south africans, hate racism, colonialism, apartheid, but love bothers created by the same colonial masters. It is a funny world we live in. but when you know whom you are and what you are worth, not Nandos, Xenophobia etc can stop you. Who would have thought that the son of a Kenyan will be president of the USA. Some in SA think that their freedoms are more important than the freedoms of others.

      Gerhard - 2012-06-05 21:21

      Pity we live in an overly sensitive country....

  • jordaanjean - 2012-06-01 14:11

    Awesome ADD.. love the tag line. Real South Africans love diversity. Made me smile.

  • Felix - 2012-06-01 14:14

    This is golden! Well done again Nandos.

  • Zing - 2012-06-01 14:17

    You can always count on Nando's to offer an unbiased perspective ;)

  • ros.snyders - 2012-06-01 14:17

    Love it.

  • latifa.pule - 2012-06-01 14:19

    perfect.. i like...

  • charmaine.rowlands - 2012-06-01 14:20

    Excellent :) well done Nando's

  • glen.e.huysamer - 2012-06-01 14:28

    Nando's Adds, South Africa's tongue in cheek institution of laughs that provoke thought always good for a laugh.

      Rodney - 2012-06-01 20:02

      Is Nando's the new United Colours of Benetton? Lmao.

  • yummyhamster - 2012-06-01 14:28


  • sharon.truebodyvice - 2012-06-01 14:31

    Love it is brilliant and for a good cause as well ......!!!!!!!!!! WELL DONE NANDO`s

  • samuel.mphela - 2012-06-01 14:39

    Nandos' adds are amongst the best, if only ppl were willing to the rate the world is going I wonder till when will humanity, botho, ubuntu be extinct.

  • samuel.mphela - 2012-06-01 14:40

    Nandos' adds are amongst the best, if only ppl were willing to the rate the world is going I wonder till when will humanity, botho, ubuntu be extinct.

  • antoinette.jordaan - 2012-06-01 14:44

    Love it!

  • martin.vangeems - 2012-06-01 14:52

    LOVE IT!

  • luvuko - 2012-06-01 14:53

    Nandos and Zapiro, we'd go insane without those two

  • lotz.ilse - 2012-06-01 14:56

    Love it!

  • robert.ferreiro - 2012-06-01 15:19

    I have soooo much time for them...they have always push the line...great thinking...

  • Ben - 2012-06-01 15:21

    Hahaha awesome

  • pgibbings1 - 2012-06-01 15:23

    Wonder if Santam will make any challenges on this?

  • sean.noble1 - 2012-06-01 15:27

    I agree brillaint and true, loving it Nando's.

  • Trevor - 2012-06-01 15:27

    Love it guys always...HOTT

  • Charles-Bronson - 2012-06-01 15:28

    Love it too!

  • Loo - 2012-06-01 15:32

    I can just see some very anti-white sentiment forum commenters running off to the library "" Hey comrade, what did we miss, I thought Zuma was here first ""

  • Mike Purchase - 2012-06-01 15:34

    But you accept foreign investment and aid with open hands,heybo boetie wake up man.

      arne.verhoef - 2012-06-02 20:04

      Clearly, you missed the essence of this advertisement

  • lefnkompela - 2012-06-01 15:45

    loveeeeeeeeee it...

  • Nokuthula - 2012-06-01 15:52

    BRILLIANT ... these guys can teach a few companies a thing or two about marketing/adverts... LOVE IT

      Dee - 2012-06-01 16:42

      And about LEADERSHIP of people in troubled nation too.

  • nigel.burgess.52 - 2012-06-01 16:02

    Ah, the biased moderators are at it again. Grow up you bunch of twats!!!!

  • kerrimg - 2012-06-01 16:03

    brilliant. how long will it take for someone to complain

  • erika.tolken - 2012-06-01 16:11

    Just love Nando's adds. They should put a DVD out of all their adds.

  • ditantane.kganakga - 2012-06-01 16:19

    just when you thought everyone is angry then this, once again well done nandos

  • Neville - 2012-06-01 16:56

    The new Nandos add is really a breath of fresh air in our polluted society it makes you think how far we will go to defend that which is not even rightfully ours and will not share with other nationalities what God has blessed us with Where are the days when we could laugh at ourselves and our sometimes comical behaviours such as this add A guy like Leon Schuster is making money out of this and here we are trying to discredit one another over things seen by the outside world as typically South African I have heard politicians declaring nationally that certain unforgiving things like black children back chatting an elderly black person is not allowed in black culture but if it is done to someone else not of the black culture it is seen to be defending his blackness and everybody elses racist attitudes One can only pray that, that black culture will prevail in the end otherwise there are dark days ahead for all South Africans with the ANC Youth League and ANCYL Granted the youth in South Africa played an enormous role in the transformation of South Africa but let the elders run the country by consulting others (not insulting)

  • russell.w.wright.5 - 2012-06-01 19:11

    Nicely done Nandos....can I get some free chicken as well?

  • tricia.sutherland1 - 2012-06-01 19:12

    love it!!!

  • osiris.friend - 2012-06-01 19:16

    god i luv the ad.....its so true khoisan rule...........:-) makes me eat more

  • claudette.lloyd - 2012-06-01 19:37

    Good one! Sometimes we try to overanalyze things (like the Pharisees did) and then comes conflict... - all God ever wanted us to do was to walk in Love and to love our neighbours - whoever they may be!!

  • Kalai - 2012-06-01 19:43

    love it

  • Tessa - 2012-06-01 21:03

    Love it!!! LMAO..

  • harry.visscher - 2012-06-02 07:52

    Politicians should eat NANDO's maybe they will get some much needed brains,logic,tolerence,amnesia from apartheid,build not destroy!!!

  • Vince.York - 2012-06-02 08:32

    LMAO! Quite literally eradicates the entire new anc re-written history books in just seconds AND SLAPS THE "NOT" YOUTH ANCYL and NYDA thieves in the face too.

  • markwmilligan - 2012-06-02 08:53

    Brilliant ad.

  • courtney.baird.71 - 2012-06-02 09:18

    damm good!!!!!!!!!!!!

  • comurray - 2012-06-02 09:29

    Nando's ads are always down to earth and a source of entertainment. Keep up your excellents adverts.

  • gordoncassim - 2012-06-02 09:42

    Nice Add Nando's you always keep it REAL and fact based.Every1 claims to being dispossessed of their ancetral land, but the fact of the matter is that there is only One Victim, The KhoiSan Nation, Southern Africa's Aboriginal Origin.Affirmed by the United Nations Declaraion on the Rights of Indigenous people (UNDRIP), protected under International Instruments such as ILO Convention 169 and Worldbank definition of Indigenous people. Our ancestors has acommodated everyone on our ancestral lands and today we find those one oppressed other foreigners like if they are the true owners of this land.KhoiSan First Nation and Aboriginally Yours!!!

  • bashin.monyela - 2012-06-02 10:07

    A pity the ignorant will always be among us.

  • louise.minnie - 2012-06-02 10:09

    Yes I love that ad

  • sewsexy - 2012-06-02 10:39

    Absolutely brilliant - thanks Nandos :)

  • flysouth - 2012-06-02 10:52

    Brilliant ad, saw it last night for the first time. But my question is 'Where did the Khoisan come from then long before 'we' all got here?" LOL!

      Nsindiso - 2012-06-02 16:28

      Wel dear we f...n found em hear. Lol

      Ryan - 2012-06-08 02:47

      They have been here for a very long time. From Wikipedia: "The San are one of 14 known extant "ancestral population clusters" (from which all known modern humans evolved)"

  • keneilwe.ramokoka - 2012-06-02 11:47

    does Nandos people know the date when Batswan-Sotho people arrived in SA. Its funny that so many people believe in the techneques used to aquire such information. I call it stupid faith. Everyone diserves a place on earth there are no aliance, we all come from the woumb: the time you take a step on earth you are a settler. People that should be discriminated are those that cannot live in peace with others. This thing of who came first is all about greed. It seems though SA have different societies.

      erasmus.hendrikse - 2012-06-04 13:56

      Awesome comment!!!

      Nigel - 2012-06-04 14:24

      Well said Keneilwe, & well done to all you blacks that are big & honest enough to see the humor (& truth) in this ad.

      CoronaSherona - 2012-06-04 23:02

      *womb and for crying in bucket, there is no "blind faith" in a Nando's ad and the fun they have in them. The only thing stupid is your comment.

      Ryan - 2012-06-08 02:55

      There's an interesting article on Wikipedia about the arrival of different peoples in South Africa and the timescales: But I do like and appreciate your sentiment.

  • sexyfancyface - 2012-06-02 12:38


  • Bois - 2012-06-02 14:47

    ...and poof gone is Nando's. It has been claimed that chickens were domesticated in Southern China in 6000 BC. However, according to a recent study, "it is not known whether these birds made much contribution to the modern domestic fowl. Chickens from the Harappan culture of the Indus Valley (2500-2100 BC), in what today is Pakistan, may have been the main source of diffusion throughout the world." Thanks Wikipedia