New talk radio Power FM to hit airwaves

2013-04-09 13:47
Johannesburg - A new talk radio station, Power FM, is set to launch in Gauteng this year, according to a report on Tuesday.

"We are very confident," chairman of Power FM, Given Mkhari, told the Business Day.

"All of the strategic elements of the radio station's programming will be revealed in a few weeks closer to the launch."

The English-medium, talk-based commercial station would aim to attract black urban listeners between 25 and 49.

Power FM was awarded the last available FM radio frequency licence by the Independent Communications Authority of SA in 2011, Business Day reported.

The station is owned by MSG Africa Investment Holdings, led by Mkhari, with stakeholders including Ndalo Media, led by Khanyi Dhlomo, and Zico, led by Sandile Zungu.

The consortium also owns Capricorn FM in Limpopo which launched in November 2007 and has a listenership of more than 1.5 million.

Comments

  • Phumi Ntlabati - 2013-04-09 14:07

    A move that should be welcomed by all. However, I hope it will not be a propaganda driven machinery, that will promote narrow business interestes, of the well politically connected BEE elite!

      Eddie Simes - 2013-04-09 14:28

      You expect anything less?

  • Francois Van Heerden - 2013-04-09 14:35

    Yes. Icasa took Unisa Radio's frequency away from us and sold it to Power FM. Wonder who got the new Range Rover?

      Jeremy Thorpe - 2013-04-09 15:39

      I stand open to correction, but Unisa Radio never actually used its frequency - if it ever had one! I've certainly never seen it on SAARF's list of the country's community radio stations.

  • Zolisa Dlokovu - 2013-04-09 15:04

    GOOD NEWS : If Power FM will be a national radio station , I will be one of its listeners.I love talk shows.I was a fan of Given Mkhari's talk SHOW on metro FM

  • Gary De Sousa - 2013-04-09 15:18

    Mcaser is one on theresenters and they have taken from 702 and other stations

  • Eugene Trollip - 2013-04-09 16:56

    The 24 and 50 year old folk must really feel left out - age group 24 to 49 - what a range, what happens when you turn 50, don't you listen to radio any more?

  • Mailie Marshalls - 2013-04-09 18:47

    @jeremy thorpe - Consider yourself corrected. http://bit.ly/10Qs0TV ICASA are a bunch of morons, as demonstrated with the latest Iburst debacle. Does anyone take Campus Community Radio seriously? pretty much havens for wannabe DJ's and commercial radio rejects.

  • Martin Gee Godfrey - 2013-04-09 19:20

    Try getting an FM licence for say a commercial hard rock radio station or an English language radio station for the 45 and upward age group with contempory music from their era... wont happen. ICASA rules the airwaves with an iron fist.

      Michael Kleber - 2013-04-10 07:05

      Good rock station tuks fm 107.2 fm , can pick it up in parts of jhb , is Pta based though

  • Rohin Jadin - 2013-04-12 10:04

    i was excited until i read the word Limpopo....

  • Kedibone Kunene - 2013-06-12 15:27

    Thumbs up for power fm can't wait for your launch, we know u gonna rock jozi!!!! big ups

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