Playboy SA under fire for anti-rape cover

2013-03-06 09:51
Cape Town - Playboy SA's new anti-woman abuse campaign, which was launched in their latest issue, has come under fire from various organisations, reports IOL.

Bearing the coverline "SA Sex Survey: No means?" with a number of options which all read "No", the cover also displays a provocative image of a woman's bare back and buttocks against a black background.

"Playboy is happy-man space. But this month we pulled our scheduled cover to bring home a loud and clear message that there is no place for happiness if not shared by women in our society," Playboy SA editor-in-chief Charl du Plessis wrote in his editor's letter.

Although some have welcomed the magazine's risk-taking move, many gender-based organisations have come out against the cover, saying it perpetuates a vast array of stereotypes.

Patrick Godana from the Sonke Gender Justice Network slammed Playboy's cover as a marketing strategy.

'Playboy misses the point'

"We oppose any picture or graphic that depicts women as any less of a human being," said Godana. "These pictures continue to perpetuate stereotypes and strip the dignity of women."

Du Plessis said the magazine chose the picture because it was "just suggestive enough to attract the reader's eye without distracting from the main message."

Chief executive of Gender Links Collen Lowe believes though it is important for all industries to join in on anti-rape campaigns, Playboy missed out on a key point through their cover and campaign.

"Where Playboy misses the point is that in our society it's almost always women who are presented as objects for men's pleasure, not men. Are women not also entitled to enjoy their sexuality and to admire beautiful men?"

Du Plessis defended the March 2013 cover, saying: "It is part of our mission to promote a mature and respectful enjoyment of sexuality, by men and women alike."

"As a men's lifestyle publication, and especially one that promotes the enjoyment of sexuality in a responsible and respectful manner, it is natural for us to reach out to a male audience and offer them deeper insight as well as practical steps on how to make a change and to get involved," he added.

Comments

  • Matthew - 2013-03-06 10:56

    Wow. You know,i hear what the organisations are saying,but really now =/ Rape is going on at a sickening increasing rate! And finally theres momentum on standing up and fighting rape! We need everyone,everything,any business and all to help in this struggle. Just look at whats going on in Egypt for example: http://www.news24.com/Africa/News/Egypt-women-wage-war-against-abuse-20130306 So playboy magazine decides to show their support. It may have been risky apparently,but i personally dont think so. These organisations need to realise,that they shouted Blue Murder in saying they need more support. They are now getting it (slowly but surely) but now they have the nerve to be fussy/picky on how people and business's support them? Hyprocritical if you ask me. Take the support,mention it could be done in a better way.But to now make such a fuss about,what,playboy supporting Anti-Rape movement. WTF is wrong with people? dont make enemies out of Allies here. Work with them to go after the real enemy, The Scumbag Rapist's.

      Yolande Thelander - 2013-03-06 15:31

      I agree with you. Everyone should pitch in and scream out against the rape crisis. Silence should be a thing of the past. At least now people are standing up and making themselves heard. How the message gets broad should not be the key topic of conversation. The importance is that the message gets through and that people start to talk and act. Stronger sentencing should be given to rapists and child molesters. The silence needs to be broken.

  • Opinionated Bch - 2013-03-06 10:58

    I happen to like this cover. Or am I missing the point? The target audience are men, so duh. Woman being seen as objects won't change overnight.

  • Riaan Snyman - 2013-03-06 11:02

    "Where Playboy misses the point is that in our society it's almost always women who are presented as objects for men's pleasure, not men. Are women not also entitled to enjoy their sexuality and to admire beautiful men?" --Sorry what????? ever heard of Playgirl magazine???

      lydonmcg - 2013-03-06 13:37

      I couldn't help but laugh. What next...Men's Health not presenting enough women's content?

  • Jana Jacobs - 2013-03-06 11:23

    All I can say to Collen Lowe is...DUH

  • Lerato Matsaneng - 2013-03-06 13:14

    Sometimes these organisations miss the point - women's dignity is not so volatile that it’s "ripped" from us each time a naked woman is on the cover of a magazine. Really now! And instead of criticizing initiatives like these, they should be working together with companies like Playboy in getting the message across. Enough with the complaints – maybe, just maybe it’s time for solutions..

      Amber Rancic - 2013-03-06 14:13

      I have to agree with you - I'll finally be convinced that we're getting somewhere in terms of not objectifying each other when a naked (or near naked) picture no longer stirs up controversy.

  • Yoletu - 2013-03-06 13:19

    I thnk am also missing da point here.Playboy is a mag wit a male target market right?So wat else attracts men like a naked woman,nothing.Mostly women are raped dat means call on all da real men to take note therefore action and with a cover like dis men are taking notice.Thy will buy da mag and read it,society we hv to stop our oversensitivity towards da human body thle.

  • Asif Asmal - 2013-03-06 14:20

    The reader of this mag is the sophisticated man, not the low life that populates our nation,and who fits the rapist profile.They won't be able to afford it

      Yolande Thelander - 2013-03-06 15:25

      A rapist is not defined by their social status. A rapist can be anyone and not just the low life of society.

  • martin.vanstaden.9 - 2013-03-06 14:32

    Where feminism ends and feminazisn begins.

  • Yolani Van Der Westhuizen - 2013-03-06 15:28

    Good for playboy. Don't get why people are complaining. Guess they just like to complain

  • Timothy Smee - 2013-03-06 16:04

    Men that read playboy magazines don't rape woman I have tons of pictures of well endowed beautiful woman on my blackberry phone but I would never rape woman I respect and honour woman I don't see them as a piece of meat don't judge me I like woman a lot but no means no if I was walking down the street and saw a beautiful woman walking past me I would never go after and rape her I understand no means no Playboy has build a reputation of putting a beautiful well endowed naked woman means nothing this is a mens only magazine there has to be beautiful naked woman in the magazine if there was hunky naked men in the magazine I'am sure men wouldn't like looking at other men that's homosexual I'am sure Playboy SA is driving home the message that just because she naked doesn't mean you can take advantage of her no means no Rape isn't sex it abuse and power and we are lovers not fighters there is a Magazine aimed at woman called Playgirl those men are naked woman look at those and they don't rape and not all of us are rapists

      Wike Mood - 2013-03-06 17:40

      send me some pics please.haha

      Wike Mood - 2013-03-06 17:41

      send me some pics please.haha

  • Georg Av Skingrende - 2013-03-13 14:55

    As someone who works for Playboy SA, I urge those who have an issue with the cover to read our soon to be published interview with the model featured on the cover and why she is delighted to be on it. It has a much deeper meaning that simply a good looking bum. Meanwhile, join in the conversation and make your voice heard: http://playboy.co.za/you-can-help-end-violence-against-women/ and also read Michelle Soloman's thoughts: http://playboy.co.za/enthusiastic-consent-only-yes-means-yes

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