SA readers hypocritical, says Playboy SA

2013-05-15 09:24

Johannesburg - Playboy SA is to end its print run and go digital, it was reported on Wednesday.

Editor Charl du Plessis told The Times that the "hurdle of conservative readers" had proved too much for the magazine.

"We're told from the consumer side that people don't want to be seen buying Playboy. Digital is a more private space, and that is where publishing is heading anyway," he was quoted as saying.

Du Plessis told the newspaper it was not that South Africans were conservative, but that they were hypocritical.

In his opinion, many other men and women's magazines often featured cruder material than Playboy SA, and for which they were not chastised.

According to the Audit Bureau of Circulations of SA, the magazine's total circulation dropped to 3 839 at some point last year.

Playboy was first published in South Africa from December 1993 to 1996, and was relaunched in March 2011.

Comments

  • Tim Norris - 2013-05-15 09:53

    What is the difference between this article and the one yesterday? If there is nothing new, why reprint it?

  • jeremy thorpe - 2013-05-15 10:34

    I think Charl is being naive. All magazines and newspapers, not just in SA, but worldwide, are suffering readership losses as more and more people go digital. Let's face it, SA is no more conservative now than it was 15 or 20 years ago - so to suggest that conservatism is to blame for Playboy's decline is just silly!

  • Lungi Ndevu - 2013-05-15 11:57

    Ok, so who cares about Hugh Hefner????

  • Kwajo Musa - 2013-05-15 13:24

    What did they expect? They are charging in dollars. The same money they charge one can stream online the whole movie for a month

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