'Sabina is not a FHM model'

2012-05-23 15:43
Cape Town - FHM has distanced itself from Sabina Essa, a model who recently bragged on Twitter about bribing a metro cop.

The model posted the following update on her Twitter page: "Just got out of a R2500 fine for going 140 in a 60 zone. R30! Bwahahahaha. I LOVE JMPD."

The tweet has since been removed.

While Sabina does have a profile page on FHM's website, editor Brendan Cooper says she is not endorsed by the brand.

"On FHM's website we run a FHM Modelbook page whereby those who think they are worthy of being a model can showcase their pictures and information.

"However, FHM doesn't endorse any of these models or claim that they are FHM models.

"In order to qualify as a FHM model, the lady would have to appear in the actual magazine in order to earn that prestigious reputation."

Sabina later said that she fabricated the tweet for attention.

Modelbook rules

FHM explained just how their Modelbook competition works.

"FHM Modelbook allows for unknown talent to be discovered and win the ultimate FHM Modelbook winner prize, as voted for by the public.

"However, just for being showcased on the website does not entitle anyone to claim that they are a FHM model," said Cooper.

The 2011 Modelbook winner, Jessica Leandra dos Santos, was stripped of her title earlier this month for posting a racist remark on her Twitter page. She has since apologised.


  • avanwyk2 - 2012-05-23 16:04

    Whatever FHM....I will never buy ur magazine again and - hope more people support me

      Squeegee - 2012-05-23 16:09

      Watch as everyone gets as much distance between themselves and this vacuumhead.

      Ricus - 2012-05-23 17:58

      A Van Wyk I agree with you and have expressed my concern on a previous Channel24 Story of Dos Santos that also made news headlines and her having her FHM title revoked! I also decided not to purchase the magazine anymore and will stick to my decision. After all I prefer intellectual reading matter!

      Harold - 2012-05-23 19:24

      Support you 100% What an airhead business from the editor down. He was so quick to react to a misgiuded kid and destroy her and then try to get milage out of his deed. At any other place beside your work you would be called a p##$#x!l I hope Parents prevent this gutter mag from laying their hands on their daughters. They lack the maturity to play god over kids.

      Jacques - 2012-05-23 20:52

      Nothing dumb about her, in her younger days she was THEE best female Counter-Strike player/gamer in South Africa. She was also good at hacking ADSL routers.

  • bizarro.jerri - 2012-05-23 16:11

    "In order to qualify as a FHM model, the lady would have to appear in the actual magazine in order to earn that prestigious reputation...(and boobs)"

  • Prosper - 2012-05-23 16:30

    'Sabina is not a FHM model. Her boobs are' said FHM.

  • Matt - 2012-05-23 16:50

    Thanks for unleashing these brainless idiots on the world, FHM. Oh, yeah, I forgot, you are not affiliated. Sod FHM, and sod retarded models too. Glorified clothes-horses with the IQ of pond dwelling unicellular organisms.

  • Ryno - 2012-05-23 17:05

    well, she is actually f*cking ugly...if you look at that pic of her, there is something scaly about her

  • fred.vandermerwe - 2012-05-23 17:27

    haven't even read the piece, already know what is about... I guest another person who needs attention

  • eil33nn - 2012-05-23 18:03

    She fabricated the tweet for attention....how very shallow of you!

  • angela.monaghansandells - 2012-05-23 18:36

    Nearly every FHM cover I have seen has some rubbish printed on it about \how to please your woman\. A real man wouldn't need to buy a magazine to figure that out. And the reverse is true for Cosmo. Both are magazines for bimbos.

      Matt - 2012-05-24 09:59

      Not to mention Cosmo telling women that if they don't get 10 000 orgasms a week they are being abused and unfulfilled. And FHM peddling the idealised concept of a woman as an anorexic brainless idiot.

  • hamboneZA - 2012-05-23 18:51

    That is the biggest load of baloney I have heard in a while: I fabricated the Tweet. Um, no... Someone told you that you just admitted to a crime and have left yourself WIDE open for being charged. Then you removed the tweet, then you said you made it up. AND then you realized you'd broken the law TWICE and that South Africa think corruption is the spawn of Satan and that we might not enjoy that. It this point the penny should have dropped that your career is well over, and if we believe FHM it never even started.

  • samantha.stevens.5243 - 2012-05-23 18:57

    Wow! No lesson learned from the first idiotic comment on Twitter by a model not so long ago?-

  • Arthur - 2012-05-23 21:28

    Oooh I'd like to put her over my knee and give her a good spanking :-)

  • Mandy Casey - 2012-05-23 21:47

    FHM sucks

      Preshen - 2012-05-24 08:24

      and the girlfriends does not

  • Bill - 2012-05-24 06:27

    I don't know how you can't see that she did this because when Dos Santos had posted her tweet she gained +-5 000 followers thus gaining more fame.

  • bdanney - 2012-05-24 11:26

    In order to qualify as a FHM model, the lady would have to appear in the actual magazine in order to earn that prestigious reputation." Prestigious reputation of being airbrushed to a point where they no longer look human. This is the reason why I no longer buy the FHM, any guy who is not a virgin knows women do not look the way they do in this mag. Why bother with models if you are going to airbrush them to perfection, just draw us cartoon women and save yourself some money on modeling fees.

  • henk63 - 2012-06-03 11:32

    Stupid cows tweet every little thing that happen to them,, and every thought that passes through that vacuum between their ears. And even stupider people follow them on twitter. Get a f@cking life you people!

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