Smile 90.4fm to hit Cape Town airwaves

2013-03-06 14:21
Cape Town – A new radio station, Smile 90.4 fm, is set to hit Cape Town airwaves soon, Cape Town Radio (Pty) Ltd chairpersons Anant Singh and Dr Ernest Messina announced on Wednesday.

According to renowned film producer Singh and Messina, Smile 90.4fm will provide entertainment, information and inspiration to listeners in the Cape Metropolitan area. Smile will also be the first private commercial radio station in 14 years.

"Our purpose is to use the broadcast frequency we have been entrusted with to build audience and client relationships, bridge cultural divides, promote a sense of community, do good business and spread optimism while presenting the most entertaining, interesting and informative audio content which will manifest in the proverbial smile," they said.

'We are starting a movement'

According to programmes director Clive Ridgway, Smile 90.4fm will be launching as an audio brand and not as a radio station.

"Radio as we know it is at the media crossroads – facing the challenges of the internet, new media and social networks. Launching into a world dominated by new media requires something unique and special," Ridgway explains.

Some of the radio presenters chosen for Smile are reportedly well-known across South Africa and "have been handpicked", but will be announced at a later stage.

The language of the brand will be conversational Afrikaans and English and the Smile playlist will be a mix of adult contemporary and pop hits with local tunes making up 50% of the playlist, Ridgway added.

The station is aimed at the 25- to 49-year-old age group.

Singh and Messina concluded: "Our team has the required skills, passion and commitment to ensure the long-term viability and sustainability of the station.  We are therefore not launching a product; we are starting a movement - a new wave on the air. The name says it all.  Hear it … feel it … Smile 90.4fm."

Comments

  • William Bowers - 2013-03-06 14:45

    theres a Smile 90.75fm in Thailand. ... just little bit of side info ;)

  • Chaze Damonze - 2013-03-06 15:21

    Hey does anyone know what happened to AFM (alternate music)?

  • Douglas James Gass - 2013-03-06 17:19

    This sounds like another generic adult contemporary (East coast/KFM/Algoa/Highveld) radio station... the equivalent of luke warm water... its pleasant.

  • Glen Smith - 2013-03-12 16:27

    Sounds like this could be worth listening to. With Clive in the drivers seat, let's hope so. Mind you i do not bother listening to the likes of KFM anymore. Not to mention Radio No Hope. Rather listen to my Mp3. Anyway lets hope it's good and hope it is on Internet radio as well. Good luck!

  • Qrock Swartz - 2013-03-16 17:39

    Thanks for puting us back where we belong Clive the station rock all you need now is the new Q.ROCK, WEER STRAAL, C.O.P, MARULABOOM, RUAN DE WAAL & NIC BILLINGTON CD.....www.reverbnation.com/mrqrock7 and tell me what tracks I must bring to you.. 0718858811

  • Donovan Nolan - 2013-04-15 11:06

    TO WHOM IT MAY CONCERN GOODAY MY NAME IS DONOVAN NOLAN AND I AM FROM STARDUST EVENT MANAGEMENT AND CURRENTLY THE MANAGER AND BOOKING AGENT FOR A RECORDING ARTIST CALLED ABBY JAMES SHE IS FROM EERTSE RIVER AND IS THE LADY THAT BROUGHT OUT THE AFRIKAANS SONG "KOEKIE" I WOULD LIKE TO KNOW WHAT IS THE CRITERIA OR PROCEDURE TO FOLLOW FOR A LIVE RADIO INTERVIEW ON YOUR RADIO STATION AS WE ARE BUSY LAUNCHING HER SECOND CD CALLED "JAPIE MY SKAPIE" WE WOULD APPRECIATE IT IF YOU CAN ASSIST IN ANYWAY MY CONTACT NO IS 083 507 9777 EMAIL ADD IS dnolan.stardust@yahoo.com kind regards donovan nolan

  • Diane Easey - 2013-06-28 11:36

    I would REALLY like to see more music played on 90.4 Smile, most of us are at work, and cannot listen to the constant chatting, but your choice of music is worth listening to, please can we have more music-from all the office staff here.

  • Diane Easey - 2013-08-08 15:13

    Katoor still swallows her R's-go figure

  • Diane Easey - 2013-11-25 15:26

    So, no one listens to me or my advice, many people feel the same as I do, give Cator Bekker lessons on how to talk on the radio, ie X Factor, (rrrrrrrrr) cut it out now Cator, speak English.

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