Wimpy braille burger creates buzz

2012-01-11 23:04
Inge van Eetveldt
Cape Town – A campaign recording Wimpy's efforts to let visually impaired people know that braille menus are available in all of their restaurants has created a buzz on social media sites.

The ad shows chefs painstakingly using sesame seeds to spell out a special message in braille on the tops of burger buns.

Touching moments occur when the braille burgers are served to unsuspecting visually impaired persons and their surprised reactions are recorded.

The ad started trending on Twitter on Wednesday, with the social network buzz mostly filled with praise for the campaign.

In the ad Wimpy states that the idea behind creating awareness about their braille menus was to let people know that Wimpy is a place where "everyone can feel at home".

Watch Wimpy's clever braille burger campaign here:


  • Sharon - 2012-01-11 23:24


      Sean - 2012-01-12 01:48

      Well done Wimpy !( obviously the d@@s of a manager at Mcdonalds that turned away a blind lady with her dog had no brains )Still , well done Wimpy , great advertising :)

      northsgn - 2012-01-12 10:27

      mike wolf go play in the traffic

  • Wayne - 2012-01-11 23:41

    Nice, but they really could have cleaned the oven they were using though...

      George - 2012-01-12 14:17

      They turned a blind eye to that

  • Zyklon85 - 2012-01-11 23:44

    Being in the industry, THAT OVEN SERIOUSLY NEEDS A WASH! quite disgusting really! Ours are stripped apart once a week and when done, they look brand new! otherwise, nice one wimpy!

      paul.maarman - 2012-01-12 13:38

      when everything is going your way....along come Debbie Downer....- seriously...why find fault with a beautiful moment....correct me if I am wrong, but an oven produces heat, heat kills nasty organisms...but glad to see you get your "kitchen clean, stove scout honour badge"

      piet.strydom - 2012-01-12 23:48

      Well, if you look properly and not just go ahead and complain, you will see that it is new grease on the side of the oven.

  • Marius Koen - 2012-01-12 00:02

    Well done Wimpy. Moments like this that makes me proud to be part of the family.

      Arthur - 2012-01-12 07:47

      What family? Is a member of the Wimpy family a wimp?

  • Juan - 2012-01-12 03:26

    Very clever marketing.

  • Lynette - 2012-01-12 06:05

    Brilliant idea! Fun for blind kids ordering a burger. Just spotted a spelling mistake on the word "for". I make tactile books for blind kids and have a burger book made out of fabric like a real burger that the kids can build. Maybe I should contact Wimpy.

  • jandreleroux - 2012-01-12 06:16

    Its like eating with your hands!

  • Mitchell Nortje - 2012-01-12 06:49

    Not to be nasty because I like the idea and the fact that wimpy is making a restuarant inclusive for everyone, but how are blind people supposed to see the advert?

      Nico - 2012-01-12 06:59

      The advert is for the ones seeing it. THEN they are telling their blind friends about it. Get it? It is called advertising. Get it!

  • brionyl.french - 2012-01-12 06:56

    I love this idea...Well done Wimpy

  • Johan - 2012-01-12 06:56

    Take that McDonalds !

  • Audrey - 2012-01-12 07:11


  • Hermann - 2012-01-12 07:18

    With the McDonalds guide dog fiasco Whimpy could not have chosen a better time for this.

  • Lungelwa - 2012-01-12 07:27

    wow how inspirational ..Well Done Wimpy as for the ovens nothing to fuss about ....there are way filther expensive restuarants that serve from far worse kitchens ....so big ups Wimpy for thinking out of the box !

  • Moi - 2012-01-12 07:27

    Great ad! Well done Wimpy!

  • Fredster - 2012-01-12 07:28

    I think it is awesome!!!

  • Ivan Jacobs - 2012-01-12 07:29

    What a awesome advert!

  • Marius - 2012-01-12 07:32

    Thanks WIMPY, I wish that some other places can learn from you guys....I am blind, trying to go on holliday with my guide dog, then you get answers like, sorry we do have carpets in our suites, unfortunately we cannot allow dogs!!!!

  • The-third - 2012-01-12 07:45

    DAMN that's clever. WELL DONE, AWESOME concept. International awards by the dozen.

  • christo.stone - 2012-01-12 08:19

    So awesome. All restaurants should be doing this. Wimpy for me tomorrow! :p

  • Jason - 2012-01-12 08:40

    Wimpy 10 points for this!! Really good advertising!!

  • Pieter - 2012-01-12 08:41

    Way are Wimpy burger patties so thin? So that they can fax a new order to them!!.

  • annatjiembeukes - 2012-01-12 08:42

    LOVE IT LOVE IT LOVE IT!!! Well done Wimpy!

  • Helen - 2012-01-12 08:57

    Like Wimpy - don't like their dirty ovens.

  • Terrence - 2012-01-12 08:58


  • William - 2012-01-12 09:00


  • Cara-Ann - 2012-01-12 09:19

    WHAT an amazing example of using Social Media to build a brand - well done wimpy for thinking out the box!

  • Inge-Marne - 2012-01-12 09:21

    It is so clever, my brain hurts.

  • citigolf - 2012-01-12 09:36


  • citigolf - 2012-01-12 09:36


  • antoinette.jordaan - 2012-01-12 10:01

    Love it! Just a pity about some negative comments here.....there's always someone that has to look at the negative side of everything and then slam on that one point. So very middle-ages.

  • shenaazmo - 2012-01-12 10:12


  • Jay - 2012-01-12 10:24

    Great Approach, Wimpy. Sadly your pricing is so Ridiculously High that I cannot afford to take my family there anymore. I hope Wimpy also takes the LEAD by having special priced Menus for the Blind and Disabled Customers.

  • Tony - 2012-01-12 10:32

    What an absolutely excellent marketing idea Wimpy.... and its causing quite a stir ... just what you want to achieve. It's brilliant.

  • Clarissa - 2012-01-12 11:49

    Ahhh, dis sooo nice!

  • cavallb - 2012-01-12 11:55

    Well done Wimpy - a pity about the oven though

  • Grace - 2012-01-12 12:51

    BRILLIANT ! Go, Wimpy

  • Gareth - 2012-01-12 13:06

    Very creative.

  • Shirley - 2012-01-12 13:27

    Some very quick thinking on their part and what a wonderful idea! Mac donalds must feel like real @sses now wompy will be raking in the "dough"

      Shirley - 2012-01-12 14:19


  • paul.maarman - 2012-01-12 13:32

    Awesome...LOVE IT!!

  • Elizabeth - 2012-01-12 13:36

    good for you Wimpy

  • Ettiene - 2012-01-12 13:48

    Well Done Wimpy!!

  • Ettiene - 2012-01-12 13:48

    Well Done Wimpy!!

  • Preshen - 2012-01-12 14:33

    I also love to feel buns

  • sandi.sher - 2012-01-12 16:33

    Legendary concept - brilliant

  • RedDogDono - 2012-01-12 21:37

    You mean to tell know one has noticed they've had braille menus for the last 10+ years?

  • nico.potgieter - 2012-01-13 08:48

    Well Done Wimpy! Great Ad. The high standards that you try create is great but that oven is shocking! and I wish your buns where actually that size, they become smaller every time I eat at a Wimpy

  • richard.wraith - 2012-01-13 09:41

    Sweet man, really enjoyed that!

  • Erena - 2012-01-13 15:55

    Get the Nando's ad people to make you a proper add - all you are doing is trying to get one over MacDonalds. Cheesy

  • Tasha - 2012-01-16 13:07

    Touched: Well done Wimpy. This realy touhed my heart. I loved the expressions on the tester's faces. proud of you

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