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From racist tweet to viral rant: The Steve Hofmeyr drama unpacked

2019-05-03 11:49
 


Cape Town – Steve Hofmeyr is once again, all over the headlines for all the wrong reasons. 

HERE'S A TIMELINE OF ALL THE DRAMA: 

23 October 2014 – The tweet that started it all. 

17 March 2015 – Pick 'n Pay and Landrover withdraw sponsorship of Afrikaans is Groot.

Land Rover and Pick n Pay pull concert sponsorship after Steve Hofmeyr's racist tweet

Johannesburg - Pick n Pay and Jaguar Land Rover South Africa have decided not to renew their sponsorship of the Afrikaans is Groot concerts. Last year, both companies said they would review their sponsorship of the festival following comments by one of the performers, Steve Hofmeyr.

3 March 2019 - Then in 2019 when Steve's addition to the line-up of Afrikaans is Groot once again made the headlines Channel24 reached out to as many of the sponsors as possible for comment and many were undeterred. 

Big name sponsors undeterred by Steve Hofmeyr's involvement in Afrikaans is Groot concert

UPDATE, 26 MARCH, 21:40: UPDATE, 26 MARCH, 16:00: *Update: This article was updated to include a new statement from Toyota. (See full statement below) *Update: MTN has responded saying: "MTN is currently reviewing its bouquet of sponsorships and its association with AIG".


15 March 2019 - MTN announced that it will cut all ties with Afrikaans is Groot (AIG) due to Steve Hofmeyr’s involvement in the show.

MTN to 'cut all ties' with Afrikaans is Groot over Steve Hofmeyr's involvement in the show

UPDATE, 26 MARCH, 21:40: UPDATE, 26 MARCH, 16:00: Toyota is out and MTN still negotiating as Afrikaans is Groot asks its fans for support Media24 follows Toyota as it also ends partnership with Afrikaans is Groot Cape Town - MTN on Friday announced that it will cut all ties with Afrikaans is Groot (AIG) due to Steve Hofmeyr's involvement in the show.

26 March 2019 – The wheels come off as Toyota also withdraws sponsorship. 

Toyota is out and MTN still negotiating as Afrikaans is Groot asks its fans for support

UPDATE, 26 MARCH, 21:40: Media24 follows Toyota as it also ends partnership with Afrikaans is Groot Cape Town - With its main sponsors cutting ties and relooking its connections with Afrikaans is Groot, the local music concert is having to turn to its audience members for financial support.

26 March 2019 – Just hours after Toyota, Media24 also withdraws sponsorship from Afrikaans is Groot.

26 March 2019 – Trade union Solidarity then stepped in to make the event happen. 

Afrikaans is Groot joins forces with Solidarity to announce chief sponsor for 2019 shows

UPDATE, 26 MARCH, 21:40: UPDATE, 26 MARCH, 16:00: Toyota is out and MTN still negotiating as Afrikaans is Groot asks its fans for support Media24 follows Toyota as it also ends partnership with Afrikaans is Groot Cape Town - The local music concert Afrikaans is Groot (AIG), which recently caused a stir after it announced Steve Hofmeyr as its headlining act despite his many controversial racial comments, said it would be announcing a chief sponsor for its 2019 performances.


17 April 2019 – Several high-profile Afrikaans singers, including Bobby van Jaarsveld and Bok van Blerk, announced that they would boycott the annual Ghoema Music Awards due to sponsor MultiChoice's decision to drop a song by singer Steve Hofmeyr from the nominee list.

Ghoema drama: Afrikaans artists threaten to boycott music awards as MultiChoice takes a stand against Steve Hofmeyr

Cape Town - Afrikaans music is once again making for controversial headlines. This comes after several Afrikaans singers, including Bobby van Jaarsveld and Bok van Blerk, announced on social media that they will be boycotting the annual Ghoema Music Awards .


18 April 2019 - Steve Hofmeyr's son, Devon Hofmeyr, then claimed he was "thrown out" of the Ghoema Music Awards for standing up for his "language and culture" that was being "suppressed by its own people". However, when Channel24 reached out to the organisers, Suzaan Keyter, spokesperson for kykNET explained: "During the speech by Shihaam Domingo about the Hip Hop category two men stood up and tried to disrupt the speaker. Our security personal responded immediately and found that they had no accreditation or tickets for the evening. They were asked to leave and escorted out of the venue.,".

Steve Hofmeyr's son wasn't 'kicked out' of Ghoemas - he was asked to leave for trying to 'disrupt a speaker' and not having a ticket

Cape Town - Steve Hofmeyr's son, Devon Hofmeyr, claims he was "thrown out" of the Ghoema Music Awards for standing up for his "language and culture" that was being "suppressed by its own people". Devon attended the event to protest the fact that his father's song Die Land ( The Land) was removed from the nominee list by request of the event's sponsor, MultiChoice.


30 April 2019 – Multichoice announced, in a statement to Channel24, that they would no longer carry content including Steve Hofmeyr on their platform. 

2 May 2019 - Steve Hofmeyr cancelled his DStv account, drove over his decoder, and threw his satellite dish off the roof of his house. The singer also offered 10 000 to a supporter who did the same. 

WATCH: Steve Hofmeyr drives over DStv decoder, destroys dish, and offers R10k to supporter who does the same

Cape Town - Afrikaans singer Steve Hofmeyr on Thursday cancelled his DStv account, drove over his decoder, and threw his satellite dish off the roof of his house. This comes after MultiChoice in a statement to Channel24 said that it would "in future not carry content that includes Steve Hofmeyr on any of its platforms".


Read more on:    multichoice  |  steve hofmeyr  |  music

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