The OG’s return in questionable fashion

2017-10-08 09:48

Johannesburg - Do you remember Magents – the gritty streetwear brand that was big around the time when brands like Loxion Kulca had a firm grasp on the reigns of streetwear?

They’re back after a hiatus of sorts and they have relaunched and changed direction, while still trying to hold on to elements that made them a sensation of the avenue all those years ago.

This momentous occasion was, however, marred by unexpected heckling and a runway presentation that descended into what resembled a talent show.

Not too long ago, City Press attended the Mercedes-Benz Fashion Week and witnessed male audience members heckling models who wore garments that were sheer or a little revealing.

The same thing happened at this event, but this time it was the ladies in attendance who lacked decorum.

There is nothing wrong with the queens seeing something they like and expressing a little appreciation for it.

However, the screams and animation made it difficult for paying guests to see the clothing.

The screaming seemed to ignite the male models to do unrehearsed tricks. One guy even did a little break dancing, while another used the classic, “Too sexy for my shirt” move to drive the ladies crazy.

Some of us went to see the clothes and this garnish was nothing but a distraction.

Then the clothes seemed very underwhelming. The women’s line looked a lot like a sleepwear range.

It was spearheaded by Luthando Shosha, who from time to time struggled with the choreography, but still emanated elegance and never once looked flustered.

loot love

Her boyfriend Reason, who also walked the runway, played a set that included a song of his, Rigorous, which got the room feeling lively.

Kwesta performed a lazy set, sorry, song.

Unathi Msengana wore a Magents dress better than the models.

Stoan Seate hosted the event, and even blessed the crowd with a short a capella verse, urging us not to forget the heroes lost along the way.

Together, Unathi and Stoan paid tribute to the likes of Mandoza and Lebo Mathosa, while I’ll Be Missing You by Puff Daddy and Faith Evans played in the background.

The fashion show also boasted a white model wearing an isicholo (a traditional Zulu hat).

The venue was well chosen – 1 Eloff Street, which is rather grimy on the outside, but quite a stylish hangout on the inside.

One can only hope that Magents will solidify their resurrection with stronger ranges, and maybe a bit more emphasis on straightforward presentations.

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