7de Laan apologises for language drama

2013-04-05 16:45
Johannesburg - The producers of SABC2 soapie 7de Laan have responded to complaints from Afrikaans viewers after they aired a promotional spot celebrating their South African Film and Television Awards (SAFTAs) success in English only.

Danie Odendaal Produksies, which produces the SABC2 soap opera, apologised to Afrikaans viewers who took issue over the fact that the promo did not cater to their language.

The promo was intended as a special thank you to viewers who helped the show snag the Best Soap award in the SAFTAs public vote in March. 

'Very diverse audience'

"Danie Odendaal Produksies fully understands why the Afrikaans viewers are upset and would like to ensure viewers that 7de Laan remains a truly South African Afrikaans soap," the show said in a statement released on Friday.

"7de Laan has a very diverse audience and as many as 43% of our viewers are non-Afrikaans speaking, and are made up of English, Nguni, Sotho and Other language fans. There was no intention to upset or exclude any of our fans, in fact quite the opposite," the statement continues.

Danie Odendaal Produksies said they would endeavour to make a greater effort to ensure their content is more inclusive and sensitive to all viewers' needs.

7de Laan, one of South Africa's longest-running soapies, airs Monday-Friday on SABC2 at 18:30.


  • Louise Barnard - 2013-04-05 16:53

    They seriously officially complained? These people really have nothing better to do!!!! If it was broadcast in a language no one understands then it would understandable!!

      Ditoa-re Gypsy - 2013-04-05 17:15

      English is an allien language to Afrikaners.

      Ina Cripps - 2013-04-05 19:50

      Considering that 7de Laan is supposed to be an Afrikaans Soapie, it is perfectly understandable that people would be upset if Afrikaanse is ignored in the thank you inserts!

      Roulon du Toit - 2013-04-06 09:49

      Ditoa-re, looking at the spelling I guess it's "allien" to you too

      Johan Fou - 2013-04-07 00:37

      I don't know what is sadder...Sewende laan fans or the fact that I actually just read this article.

      Johann du Plessis - 2013-08-26 13:48

      Louise, Ek stem volmondig saam. Ek kan nie glo dat ons in vandag se tye nog mense kry wat so verkramp is nie. My advies aan hulle is: Bou 'n brug en kom daaroor!

  • Caine Abel - 2013-04-05 17:11

    Funny how the moaners will find something to complain about

  • jonas.mbedzi - 2013-04-05 17:15


      Dewald P Montgomery - 2013-04-06 07:53

      Thank you for your comment. While I'm from a group of Afrikaans speaking people who no longer associate with 7de Laan and the ANC broadcasting corporation, you did hit the nail on its head by calling us the Afrikaans tribe. That's indeed what we are. Our language is not spoken anywhere in the world except for the expats (and no, to those who think otherwise, our language is understood by the Dutch the same extent isiZulu is understood by the Zambians). That is a very insightful statement you made.

      Ramona - 2013-04-06 09:45

      I'm sure SABC wouldn't even think of inserting thank you segments in Afrikaans in programs like Isidingo, Generations, etc. (should they have won the award) It was bending over backwards again to accommodate anybody but the people who the soapie is supposed to be basically about.

  • Jacques - 2013-04-05 17:16

    Don't know what the fuss is about, whenever I stumble across it, half the time people are talkng sotho. It's subtitled already. That says a lot already. Soon it'll be iAvenue Seven

  • Tumelo Maripane - 2013-04-05 17:18

    Afrikaaner people must stop being sensitive. We Blacks speak their language,even mix it up a little bit e.g tsotsi taal, most of our locations,towns,streets etc. are named after them while they can't spell simple names like Ekurhuleni. Stop being cry-babies....

      Retha Vosloo - 2013-04-05 19:04

      Tumelo i appreciate it a lot when you speak my language and i am very sorry that i cant speak your language. I try to learn but everyone speaks english nowadays. Dont be like that and everytime we complain about something. Its our right you know.

      Dewald P Montgomery - 2013-04-06 07:59

      Replace your statement with "Venda people" or "Sotho people" or "Zulu people" - especially when "we" do something you don't like. And no, "most of your locations" are either NOT named (like Block B, stand C) or named with POLITICAL figures (like Winnie Madikizela Park). We're over that. People like PIERRE VAN RYNEVELD was not a politician. He started the air force. And NO, it's not YOUR towns and cities by HERITAGE - for example, when Zuma's ancestors migrated to Nkandla in the 1700's, they CHASED AWAY and KILLED OFF the San tribe that lived in the area and made the rock paintings. When Pretorius arrived in the valley in 1850, there was NO CITY. There was a KRAAL in the area known as WONDERBOOMPOORT. Built from stones and tree branches. And to make matters worse, Mzilikazi INVADED those poor black people, so they (the locals) ASKED Pretorius and his people to HELP FEND OFF the evil invaders. Which Pretorius and his people DID. Today, however, the descendants of those fended OFF tell us how we raided "black people" in general. Not true. Mixed, false, twisted history. And for the record, most of us can spell African names (we may have a problem PRONOUNCING them aloud, sometimes, which is normal - have you ever heard a Frenchman speak English, for example?). In fact, over 80% of "white owned" game farms have African names. Which means we LIKE it, in the right context.

      Jerome Namaseb - 2013-04-06 17:48

      The reason game farms have african names is to romanticize the experience for the europeans and americans who go hunting on them looking for an "african adventure"

      Johann du Plessis - 2013-08-26 13:57

      You are generalising! Afrikaaner people in general are not sensitive about the language barrier, only a few extremists are that sensitive and they don't count in any case.

  • Ditoa-re Gypsy - 2013-04-05 17:20

    Me too I was gonna complain if the AD was in Chinese language

  • Patrick Massey-Hicks - 2013-04-05 17:27

    People watch 7de laan?

      Dee - 2013-04-05 18:08

      Hahahaha! I was so surprised when it won the award , I initially thought it was a joke! I guess some people do watch it.

  • Stephanus Du Preez - 2013-04-05 17:31

    poor Afrikaans speaking ppl that can't understand English! Or is it that Cause it was broadcast in English it was Meant only to Thank the English viewers! STUPID!

  • Lenkamu Trading - 2013-04-05 17:55

    Cry babies

  • Peter Zylstra - 2013-04-05 18:33

    wake up! the show being discussed is 7de Laan and NOT 7th Avenue!

  • Danie Venter - 2013-04-05 18:39

    Rather complain about the same old recycled story lines and poor actors and stereotyping...

  • Julie Khoza - 2013-04-05 18:54

    @Peter we r well aware of that and yes we do watch 7de n it has beenmy favourite sa soapie for years now. they were accomodatin everybody who supports n voted 4d soapie n as i also voted i can safely say not only afrikaans speakin south africans voted. sorry the producers offended u by trying to accomodate all their viewers.

  • Karl Reed - 2013-04-05 19:03

    Wait, this is news?

  • Jonathan Crossland - 2013-04-05 19:21

    Silly really: be upset about the news not in Your language or something not an advert for a stupid soap. If you want to uplift your afrikaans language its sure not via a multilingual slang version of it in badly written soaps.

  • Colleen Erasmus - 2013-04-05 19:24

    I'm a white english speaking south african ans I love generations, 7de laan and Isidingo and don't have a problem watching them with sub titles, so what is the issue?

  • Richard Stockenstr√∂m - 2013-04-05 19:32


  • Selwyn Lloyd - 2013-04-05 19:49

    Oh get a life, inferior complex perhaps???, beside the afrikaans language is full of english words nowadays!!! or is it that they are just uneducated that they cannot understand english. Ja but wif all da langijus around ours english is just not so delicious....!

      Werner Pretorius - 2013-04-05 20:30

      Dit is oor jou opmerking dat ons altyd moet veg vir ons taal. Idioot.

      Riaan Mostert - 2013-04-05 22:46

      Werner You'll have to repeat it in English. Otherwise it will fly over this moron's head. We know these fools can't speak or understand a second language. Typical English speaker arrogance.

      Kadesh Barnea - 2013-04-06 20:05

      Van wanneer af moet mens veg vir 'n taal? Wie is die idioot hier? Die taal sal bly leef solank daar 'n gemeenskap is wat dit gebruik as moedertaal. Niemand hoef oorlog te maak om 'n taal aan die lewe te hou nie. Leer eerder jou kinders om die taal korrek te spel en uit te spreek, en nie so verkrag soos dit in die sepies gedoen word nie.

  • andrejvv - 2013-04-05 19:54

    Ag come on. English is the most neutral language. Ek dink ons het belangriker dinge om oor moan as dit! Ons afrikaners kan soms so petty wees.

  • Stephen Brookes - 2013-04-05 20:15


  • Werner Pretorius - 2013-04-05 20:36

    Ek is verstom in die Engelssprekendes se kommentaar hier.

  • Graeme Potgieter - 2013-04-05 20:58

    How pathetic can people really be

  • Leigh de Beer - 2013-04-05 21:16

    Oh grow up. It's 90 % in Afrikaans yet a bit of English and there's mayhem. I speak to Afrikaans people and get reminded of the time when English made them suffer and I not talking about English rugby. And we think we will bridge the distrust between ethnic groups with this Kind of lack of tolerance. The producers did not go out to be controversial or stir up issues. Really, grow up !!

  • Jorge Cristina - 2013-04-05 21:41

    My view - producers apologized and we are a multi-cultural nation. It is an Afrikaans program and the majority of viewers are Afrikaans. They should have been catered for at least and then everyone else. I am not Afrikaans but respect them as I respect any other culture. Imagine what this nation will achieve if more of us are tolerant and respectful of each others differences and talents. Have a good weekend all.

  • Tlotlo Phele - 2013-04-05 21:49

    Crazy de laan

  • Juanita Smith - 2013-04-06 08:47

    Ek dink nie 7de Laan sal weer hierdie kopetisie wen nie.

  • Faith Keabetswe Leburu - 2013-04-06 09:20

    Lol. Haai people have time to complain for rubbish, I've never heard much being said about Generations or Muvhango in any of our local African languages but it's not something worth really complaining about. Mxm that's just being childish now. To hell! ATTACK ME NOW. Hehheheh!

  • Zaitoon Petersen Nackerdien - 2013-04-06 11:54

    Oh my word. People can be so petty.

  • Eugene Trollip - 2013-04-06 12:23

    Quite understandable - If it was Isidingo, how would you like thanking the viewers in Afrikaans? It is probably the 57% that voted for them in any case.

  • Danie Nel - 2013-04-06 12:46

    Die aanbieders van 7e laan het duidelik 'n identiteits krisis. Besluit nou vir een maal wie julle belangrikste teiken groep is.

  • Lydia Benkenstein - 2013-04-06 14:19

    Ag man, hoesit my bra. Sewendelaan is a great mix of languages. Its for everyone!!

  • Timothy Smee - 2013-04-06 15:40

    Hoekom moen hulle verskoonig vry? Sewende laan is n Afrikaans Gesprek Sepie Hoewel van die Karateks praat Engels in die sepie? Omtrent vat ses mense die ses mense is ook afrikaans gesprek mense wat Diedriek,Annelie,Pieter,Altus,Charmaine,Oubaas,Gita,San Mari,Emma,Marcel,Ryno,Maria ,Aggie en Herman almal praat Afrikaans hoekom dink jy as hulle afrikaans praat is daar altyd Engel worde by the screen want Engels mense wat sewende laan kyk wil verstaan wat beteken hulle Isidingo het n kleinjie afrikaans taal almal praat Engels or Isikhosa daar as hulle praat Isikhosa gee hulle Engels worde vir my oom te les In Generations meeste van die meisie praat engels or isikhosi is net Isabel wat Afrikaans praat dis it goed dat hulle verskoonige vra vir ons Afrikaans sprekers I praat meeste Afrikaans in my huis 80% and 68% Engels praat ek as ek saam

      Vicki Scheepers - 2013-04-07 09:37

      Huh? Watse taal praat jy?

      Sarah - 2013-04-07 15:42

      Google translate?

  • Kadesh Barnea - 2013-04-06 19:58

    For Goodness' sake people! Don't you have anything better to do than complain about something so stupid? Please grow up! You are all so over-sensitive!

  • Alan Berger - 2013-04-07 07:42

    How childish of South afrikaners to complain about one sided language used only in english,,,Grow up. South Africa has 11 official languages..

  • Janet van der Merwe - 2014-04-20 17:29

    I am a widowed granny with kids far away. 7de Laan and its characters are my "family". When I was in Australia over Christmas I was given a copy of "A Life Already Started" by Australian author/doctor Dr Megan Best. It deals with choices teenagers face with unwanted, unplanned pregnancies. It is highly Christian and gives very good and balanced views and information. Available from 'fervr.net/a-life-already-started'. I have a copy if anyone wants to read and use it. Call 0823473800. Janet.

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