ABC draws more viewers to Emmys

2012-09-25 08:45
Los Angeles - Sunday night's Emmys telecast on ABC attracted a bigger audience than a year earlier as viewers watched new psychological thriller Homeland secure major wins and shut out acclaimed drama Mad Men.

The television industry's highest honours grabbed an average of 13.2 million viewers, according to Nielsen data. The audience was 6% larger than the 12.4 million who tuned in a year ago when Fox broadcast the awards, Walt Disney-owned ABC said.

NBC's Sunday Night Football game between the Baltimore Ravens and New England Patriots won the night as expected, pulling in about 19.8 million viewers. The weekly Sunday evening football matchup consistently ranks as the top programme in its time slot.

Struggle to stay relevant

Ratings for entertainment awards programmes have been in decline for years as they struggle to stay relevant to viewers. Many of the most-honoured TV dramas and comedies draw relatively small audiences, according to Nielsen data.

ABC late-night host Jimmy Kimmel hosted this year's Emmy awards, which honoured Homeland with six trophies and left Mad Men empty-handed despite 17 nominations.

Homeland takes place in a post 9/11 world and stars Claire Danes as a CIA officer pursuing a possible rogue Marine played by Damian Lewis. Mad Men explores the business and personal lives of 1960s advertising executives.

ABC also used the broadcast to promote its new fall programmes one day before the 2012-2013 television season officially kicks off.