Artist miss launch of MultiChoice’s Africa Rising music video

2014-06-25 20:00
Cape Town – Artist Diamond Platnumz didn't make it to an event on Tuesday night for the launch of the new music video Africa Rising from MultiChoice, because he missed his flight.

The pan-African satellite pay-TV operator is holding a Content Showcase at the Trou Aux Biches Resort & Spa in Mauritius but one of the six artists turned out to be a no-show on Tuesday evening.

Diamond Platnumz missed his flight from Belgium where he was performing, and didn't join the other artists from across Africa at the launch of the music video which features Davido Bongo from Nigeria, Ghana's Sarkodie, Tiwa Savage, Lola Rae and the South African band Mi Casa.

Journalists and guests from across Africa and Europe flew to Mauritius for MultiChoice's launch of the Africa Rising music video, part of a content extravaganza by MultiChoice.

The 5 minute long collaborative Africa Rising music video (complete with DStv Walka 7 product placement) is to celebrate what's positive in Africa.

MultiChoice on Monday announced record subscriber growth with the release of Naspers' financial year end results for the year until 2014.

Subscribers to DStv and GOtv are up by 1.3 million, taking MultiChoice's pay-TV subscriber base to over 8 million homes across 50 African countries.

"We believe that this campaign provides the ideal platform to showcase meaningful change amongst the people of Africa," says Nico Meyer, MultiChoice Africa CEO about the music video campaign.

Watch the video here:

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