Demand for DStv BoxOffice is 'massive'

2011-09-02 14:56
Thinus Ferreira
Cape Town - "It's a dream come true for us," says John Kotsaftis, CEO of DStv Online in an interview with Channel24, just over a month after MultiChoice launched its new new video-on-demand (VOD) service, DStv BoxOffice, commercially on July 22.

"One thing that surprised us was exactly how popular this service has been," he said about BoxOffice which now allows DStv Premium subscribers to choose from a constantly updated selection of 15 movies.

"We expected that subscribers who try DStv BoxOffice might have a standard kind of usage of renting one or two movies per user per week – but it's much higher than that. It surprised us that it has become so popular so fast," he said.

Despite the initial challenges when DStv BoxOffice suffered a core failure on launch day, Kotsaftis says "we've resolves all issues".

"It actually didn't have any impact on demand. We're getting massive demand. People are discovering that DStv BoxOffice is very convenient. It's a dream come true for us."

Kotsaftis didn't want to say what movie title has been the most watched, most popular and most rented over the past month, but said "we can tell you we've seen the trends we expected to see. Over weekends thrillers do particularly well."

People check constantly

"We see funny things happening," said Kotsaftis. "What happens is that demand starts to pick up from the evening and sales start to increase towards that time and towards Saturday sales in the morning. Clearly parents are renting movies for the kids to watch. It again shoots up on Saturdays just before lunch time. The standard peak happens towards the evening generally. When a new movie is put up and becomes available it does better than the others. It's clear that people go back and check constantly to see what is available.

"We've had very good feedback on DStv BoxOffice - particularly through social media," he said.

"The big thing that people want to know is why only 15 movies. That's a constraint of course of hard drive space on the decoder's hard drive. We can have more movies, but not on the hard drive. Also, we're not using the space that's used for DStv On Demand. That's the only complaint really and we will be launching our online product before the end of the year," he said.

"For the rest there is a lot of people who have now said they want to buy a PVR decoder to try DStv BoxOffice. It's clear that people love the product."

Everybody wants to watch movies

"You would think that it would be the more tech-savvy people and the early adopters who would try DStv BoxOffice. The interesting thing is that the awareness of DStv BoxOffice is across the entire spectrum," said Kotsaftis.

"That first weekend I was at a braai and over 50 people were already talking about it and I thought that was interesting. Everyone wanted to be able to use it.

"There is no specific demographic here. You can afford something or not. You have money and want to watch a movie or not. What is very clear is that everybody wants to watch movies - irrespective of your age or colour or where you live. And if you have some money, you want to watch a movie. DStv BoxOffice makes that a bit easier.

"In my anecdotal discussions with people from all different walks of life - they all know about DStv BoxOffice and the product or have asked someone about it. Word of mouth about it has worked exceptionally well," he said.


  • Acacia39 - 2011-09-02 15:15

    Need much better movies on there! Old cr@p

  • JMan - 2011-09-02 15:15

    Its no wonder that people rather opt to watch the movies when DSTV is showing the same stuff over and over and over and over ...[....]...and over again.

      Fedup - 2011-09-02 15:22

      Agree with you DSTV repeats all movies, its very frustrating. Acacia39 - I agree with you as well, the selection is not great for adults but for younger ones I see a lot of animation.

      Maleo - 2011-09-02 16:16

      It obviously is the way to make money -- you pay for it over end over...

  • opiniononly - 2011-09-02 15:21

    Yes and we will get to watch all the Box Office movies AGAIN when they come onto DSTV,Yay!

  • John za - 2011-09-02 15:22

    I have a friend that installs DSTV and he says not may people are willing to pay extra to dstv, so I found this article interesting. I registered for it and tried it (for my free movie), must say it works well. However, while I still have to pay for for channels I dont even watch I will not be renting any movies. Bring on pay per view.

  • allows - 2011-09-02 15:25

    That's because the every day channels are crap! The same old things shown over and over again.!!!! The movies are no better mind you!

  • DesertConvert - 2011-09-02 15:38

    Pay per view...for all content. Then I'll consider getting DSTV.

  • Tieneke - 2011-09-02 15:40

    They are to expensive for the old stuff on offer!

  • evertpbotha - 2011-09-02 15:52

    Try NetFlix.

  • lnmcleod - 2011-09-02 16:21

    The only reason that it's massive is that all the bloody repeats on the normal schedule is extremely exasperating - to charge so much for it is higway robbery, now you try to cheat your customers into paying extra for movies that should be on your schedules and included in the boquet rentals.

  • Tolerant - 2011-09-02 16:22

    I got the PVR for this very reason, but just love the pause button during movies & sport etc. Go Multichoice & Bokke!

  • Robin7 - 2011-09-02 16:37

    Suspect. Sounds like they trying to hype the service to get more people on board. What's so secret about the most rented title? More like figures were on the low side and wouldn't corroborate the so called 'dream come true'.

  • HowardX - 2011-09-02 16:44

    The only reason this is doing well is because they have decreased the quality of their normal movies over the last six months forcing everyone to now pay twice to see the same standard movies on BoxOffice. This is patently obvious when you look at the amount of movies from the 80's and 90's that are suddenly on the movie channels all the time. I strongly suspect that if it was not for the sports channels these charlatans would go out of business in a month. Do people not realise that they are paying R600 per month for the privilege of then being able to pay an extra R25 per movie???

      Bazzpete - 2011-09-02 17:49

      agree 100%. Quality of movies is atrocious!! Old and repeated to often. Was once when I really looked forward to Sunday evenings to catch a good movie but even these have been very average over the past few months. Mate from Dubai commented on how many channels we actually watch in relation to the number available.

  • witboy - 2011-09-02 16:57

    dstv shows the same crap over and over and over and over Most documentaries are 5 or ten years old They should be ashamed Black owned and balck run if you dont know Durban Branch does not even have one white person A racist company pigs

      Bazzpete - 2011-09-02 17:52

      Guess you don't watch the rugby then? Your comments indicate that you are what you are calling others? Stop subscribing - it's the only way you'll feel better.

  • Bazzpete - 2011-09-02 17:47

    it's popular because of the drivel on about 90% of all available channels. If had to calculate what each CHANNEL I actually watch costs, I'm probably paying about R 60 per month for each of the ones I do watch for more than the 0.5 second that it takes to flick past because you know what is trash and what is repeated for the 1000th time!! Reality TV on 5 channels, cooking programmes on another 5, Discovery, History etc are repeated to often

  • lance.trent.kilkenny - 2011-09-02 18:18

    downgraded my dstv... upgraded my UNCAPPED internet.... to any of the FEW clued up people in this country... u KNOW what that means :)

  • PinkAndProud - 2011-09-02 20:03

    Well now that Box Office is doing so wonderfully well, how about getting your HD decoders to work properly too? How about getting the remote to respond with just a tiny dash of speed? How about getting the News and Weather channels to work properly without crashing the decoder? How about getting your pause and rewind functions to work? DSTV = NOTHING BUT A BUNCH OF CROOKS!

  • Chillibean - 2011-09-03 05:27

    More greed! If DStv has so many CHANNELS TO SUIT the public why should there be a need to PAY for OTHER movies? Disgusting!

  • Bill Haslam - 2011-09-26 18:41

    What is great is the ease to download and watch. What is really poor is the poor selection of movies and the sloooooow turnover. We were really excited to start with, but now we have lost interest....ho hum!

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