Former Miss SA's cyber talent search

2013-07-06 13:15
Thinus Ferreira
Cape Town – Jo-Ann Strauss – now South African television's third most watched localTV talk show host ratings wise with her talk show Glambition – is launching her second online presenter search competition, this time looking to find an online presenter for

Strauss who ventured out with her own TV talk show try, Glambition on Mondays at 20:30 on since earlier this year, is launching her Online Presenter Search 2013 at, trying to find an online presenter.

"If you think you've got what it takes to make it in the media industry, here's your chance," says Strauss, calling the cyber social opportunity which is taking place in an exotic locale, the chance to "learn a lot" and to "get a fast-track into the media industry".

Make your own clip

People who want to enter this year's competition have to create a TV presenter audition clip of 30 seconds in English introducing yourself and doing a link to camera. The clip then has to be uploaded to the internet and contestants have to enter through the entry form on the website.

Four chosen finalists will be flown to Reunion Island with Strauss and a celebrity mentor where they will spend a few days at the five star LUX* Ile da Reunion resort getting media training and honing their presentation skills.

The event which will include adventure sports will be filmed for a mini-reality series which will be broadcast on the Presenter Search website. The winner, who will be announced on 20 September, will become an online presenter for the TV channel.

Who can enter?

People between 18 and 35 from across Africa can enter and the public will be given the opportunity to vote for their favourite.

Strauss did her first online presenter search in 2012 with her good friend Bonang Matheba. The former Miss South Africa's online presenter search in 2012 yielded five webisodes and became the world's largest competition of it's kind with hundreds of entries which were uploaded.

For this year's second online presenter search Strauss clearly planned to leverage online media and social media to an even larger extent as a strategic component, especially given that the aim is to find an online video personality.

The online reality talent show initiative is interesting, given Africa's growing broadband penetration and rapidly advancing mobile video capabilities throughout the continent.

The rapid growth means that millions more ordinary Africans are now able to not only watch but also actively participate, engage and coalesce around online video creation and consumption online – something which was previously not generally available, or simply too expensive.