Get creative at the 2014 Loeries

2014-09-08 22:00

Cape Town - If you’re a marketer, which burning questions are keeping you awake at night? Making the most of opportunities in the rest of the African continent? Finding innovative ways to differentiate your brand in tough economic conditions? Getting a better return on investment on your Facebook spend?

The Loeries DStv Seminar of Creativity on Friday September 19 will answer all of these and more.

Headlining the day is Rob Newlan, Facebook Creative Shop’s Head of Europe, Middle East and Africa. Two of the hottest trends in marketing communication today are data and storytelling, and Rob is an expert in bringing together both. He runs a team of creative directors, strategists, entrepreneurs, and technologists dedicated to building creative ideas through a combination of art and science, which delight people, and deliver business results.

No company knows more about turning opportunities in Africa into business success than Unilever, and no marketer is better placed to offer insight into how to do that than Unilever Nigeria MD Yaw Nsokrah. After starting his career 20 years ago as a shift leader in the factory in Unilever Ghana, Yaw has worked in diverse markets across Europe, Asia, South Africa and East Africa. He will be speaking at the Seminar of Creativity about Afrocentric approaches to marketing.

Other speakers on the bill include some of the most outstanding creative leaders in the world today. They include McCann Australia’s Executive Creative Director, Patrick Baron; Arno Lindemann, the Chief Creative Officer of Lukas Lindemann Rosinski; PJ Pereira, CEO and co-founder Pereira and O’Dell, San Francisco; Stephen Doyle, Creative Director, Doyle Partners, New York City and Egypt’s Ali Ali, Cannes gold-winning commercials director and former Executive Creative Director and Founder of Elephant.

All of this year’s speakers will be offering compelling insights into the link between creativity and the impact on business results. An opportunity like this comes along once a year and no marketer can afford to miss it. To book for the DStv Seminar of Creativity, click here: Loeries Creative Week Cape Town

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