Is this the best South African ad ever?

2014-02-05 10:07
Cape Town – Prepare to get choked up with all kinds of emotions. This heart warming ad will punch you straight in the feelings.

On Sunday night, Bells aired their new ad, "The Reader", for the first time on South African TV. The advert was produced by the King James agency and directed by Greg Gray of Velocity Films and tells the story of a father’s will to persevere and what it takes to be a true "Man of Character".

Bells' marketing strategy is to acknowledge and celebrate the good guy. They want to tell stories that resonate with everyone. Stories that make you say, "give that man a bells".

Watch the ad and be inspired:

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