M-Net cancels The Wild

2012-08-04 12:49
Thinus Ferreira
Cape Town – M-Net has cancelled the pay broadcaster's struggling soap The Wild which was too costly produce and didn't get enough viewers.

The Wild will end in March 2013 two years after it started with much fanfare and controversy.

M-Net has decided to dump the soap and use its money for other local TV productions, calling it a "difficult decision".

M-Net has been without a channel head since April, but Theo Erasmus, M-Net's director for general entertainment channels under which the M-Net channel falls, said that The Wild, which is a high-cost production, is getting cancelled so that it's massive production budget can be used to create other new shows.

Viewership vs investment

It "could be spent on other productions that could possibly produce better ratings in a shorter period of time," Erasmus said. The Wild's viewership was "not in line with the vast investment," the pay broadcaster said.

M-Net cancelled its longrunning soap Egoli three years ago - which alternated with Carte Blanche as the number one and two shows on M-Net in terms of viewership - to replace it with The Wild.

In contrast The Wild, filmed in high definition, set on a game farm and which lured big names like real-life soap couple Connie and Shona Ferguson, hardly cracked M-Net's Top 10 list of most watched programming from week to week.

Stumbling blocks

The Wild also has the dubious distinction of being the first and only South Africa soap to ever be picketed following a public demonstration during its launch from disgruntled actors and industry workers unhappy about their contracts.

M-Net moved The Wild around to several timeslots trying to find a bigger audience; the last timeslot change happened in January.

M-Net tried twice to re-purpose The Wild on sister channel Mzansi Magic (DStv 107) in a bid to lure a bigger audience and expose the show to more viewers.

The Wild also battled a wildfire which cause the production to shut down, faced ongoing rezoning challenges which could still take many years to resolve and saw tumultuous changes behind the scenes where writers, producers, heads of departments and the series producer left the show.

Spin-off possibilities

Bobby Heaney of Imani Media production company eventually stepped in as the new executive producer and M-Net's Magic Factory production arm took over full production.

M-Net said it plans to create "spin-offs" from The Wild, set in a more "settled, urban environment", bringing this location-based filming experiment to an end after two years.

*M-Net and Channel24 are both affiliated to Media24, which is a Naspers subsidiary


  • jean.tredoux.5 - 2012-08-04 13:05

    It was crap!!! The acting or whatever you called it, my god, shocking they got paid for it!!!

      Chumscrubber1 - 2012-08-04 13:38

      Acting was excellent. Some of you will never accept anything homegrown as good.

      jean.tredoux.5 - 2012-08-04 13:44

      yeah sorry man you lost me, I thought onder draai die duiwel rond and Kabinet was brilliant.... That was proper good acting. These days our actors are like news readers with expression!!!

      lulama.mbelwa - 2012-08-04 13:51

      You talking absolute crap, The Wild is one of our best productions and they gave quality acting. Is anything ever good enough to people

  • Louise Whittingstall Barnard - 2012-08-04 13:10

    BUT it got the best soapie award at YOU awards????

      jean.tredoux.5 - 2012-08-04 13:24

      Just shows what nonsense those awards are... They give those awards so that they attract more viewers luckily people knew better!

      Chumscrubber1 - 2012-08-04 13:42

      I don't normally watch soaps, but this one happens while I eat supper so often watch it. Pretty good entertainment I'd say, and nice to watch something South African for a change.

  • goyougoodthing - 2012-08-04 13:21

    I never watched more than a few seconds of it, but one could tell it was absolute rubbish.

      Chumscrubber1 - 2012-08-04 13:40

      You never gave it a chance. Typical South African attitude to homegrown music, movies, etc. Idolise the rubbish we get from the Yanks. Its quite pathetic really.

      lulama.mbelwa - 2012-08-04 13:53

      But how can you call it rubbish when you've never watched it?

      goyougoodthing - 2012-08-04 14:23

      I saw enough of it. American TV isn't any good either, or production and acting are terrible though.

  • lulama.mbelwa - 2012-08-04 13:44

    This is really sad news I love this soap. But I have to agree with you not a lot of people watch it I have often noticed from the people I work with even those I study with don't watch the show. What a loss hope to see more great shows.

  • Jacques - 2012-08-04 13:59

    Good on 'em. Utter trash.

      Irene - 2012-08-04 14:54

      SA Idols is going the same route. I'd be very interested to see what their viewership numbers are this year. So fixed.

  • eldavinn - 2012-08-04 14:09

    In terms of production it was one of the best pieces of TV put together in SA. I watched the odd episode, I wasn't a big fan of the story, but I could see the potential. If anything it has set the bar as far as production is concerned.

  • yolande.rwaai - 2012-08-04 14:40

    Good! Now can they can the rest; Generations, Days of our lives, The Bold

  • elaine.fienberg - 2012-08-04 14:55

    This is utter nonsense. It is one of MNET's most addictive soapies that has been on television. It reflects the wildlife in our country with all other concepts of drama.... Robert Fienberg

  • ekke.oupa - 2012-08-04 15:33

    It took MNET a hell of a long time to find out what we knew after the first couple of episodes.

  • markus.hegewisch - 2012-08-04 15:59


  • lizelle.grobbelaarvanzyl - 2012-08-04 16:16

    Great! Now if we can just get rid of 7de Laan!

  • chris.booise - 2012-08-04 16:58

    The Wild is not that bad, a pity it's being cancelled. It's at least better than some of that SABC crap, like 7de Laan.

  • Berto En Petra Mostert - 2012-08-04 17:52

    Reason!? - you lost your Afrikaans viewers!!! Hope you learnt a lesson!! Hope the sponsors/advertisers ALSO learned the same lesson!! Shame on you!

  • Berto En Petra Mostert - 2012-08-04 17:58

    .......SO stop talking nonsense! Look for the REAL reasons! How many Afrikaans viewers followed this series? I'did'nt! BECAUSE you decided to scale down Afrikaans content of Multichoice! Lets open this for debate!!

  • konanani.rachicoper - 2012-08-04 18:04

    Thanks God

  • Joe - 2012-08-04 18:16

    Bring back Loius' Motors!

      Joe - 2012-08-04 18:17


  • andries.hougaard - 2012-08-04 18:58

    Acting and script is definitely better than 7de laan, but they are losing numbers because of language issues. Afrikaans anyone??????

  • megan.abbett - 2012-08-04 20:48

    Noooooooo!!! I LOVE the Wild, its the only South African soapie that I enjoy and watch! Isidingo got so stupid I stopped watching, and was so happy I found a local soap that I enjoy. I watch it without fail, now they pulling the plug! sucks man!

  • komorison - 2012-08-04 22:10

    I'll throw a spanner in the works, being English speaking, personally, I'll watch a Afrikaans drama rather than local English. Afrikaans actors are far superior. Just saying.

  • leon.vanderlinde.14 - 2012-08-04 22:30

    Multichoice always tries to stuff junk down viewers throats. High time they start feeling the the punch. They are run like a dictatorship. That is why I canceeled my subscription to them. Pity another 2 million would not do it. Then they can wake up and start listening to the viewers.

  • Grace Noko Manamela - 2012-08-05 23:33

    ok wait!! i love tht show come on nw!!its way btr thn the things we c nt show on sabc mara le yena ah.le bora shame mxm nxa!!

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