Mobile viewing to be included in TV ratings

2013-10-29 12:35
New York - Starting next year, Nielsen will begin counting US television programmes watched on mobile phones and tablets within its traditional TV ratings.

The company responsible for measuring TV viewership said on Monday it will use codes embedded by networks within the programmes to collect this information.

Nielsen's measurements are the lifeblood of television's economic system, and this development is an important step in adjusting to changes in how content is consumed.

It is not expected to have an immediate, dramatic impact in the ratings since Nielsen estimated that only 6% of current viewing is not measured now. But the impact could be bigger on programmes that appeal to young people who are more apt to watch on mobile devices. Nielsen's ratings are used to set advertising rates.

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