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MultiChoice: DStv Family will help us grow

2013-04-10 15:09
Cape Town - MultiChoice's brand-new DStv Family bouquet will replace the existing DStv Select 1 and DStv Select 2 bouquets, and the South African satellite pay-TV provider says it believes that the new DStv Family will lead to strong growth in subscriber numbers.

The name of the DStv Family bouquet, which will cost R175 per month, has been chosen to bring the existing DStv bouquets available within South Africa in line with what is offered by MultiChoice Africa elsewhere on the continent where the DStv Family brand and bouquet has already existed for a few years.

The DStv Family bouquet will offer 45 channels, 17 of which have not been available on what DStv refers to as "lower bouquets" before. It will also include the new channel kykNET & kie, which launched on DStv on Tuesday.

"MultiChoice research shows there is a market opportunity at the R175/month price point. We believe that DStv Family will lead to strong growth in subscriber numbers at this price point," says MultiChoice.

"Over the last few months, we have spoken to many DStv Select customers as part of research into the bouquet. DStv Family is based on feedback from these customers. For now, DStv Family is an addition to our range of packs but over time the DStv Select 1 and DStv Select 2 packs will be phased out."

'Market research and analysis'

DStv says it is "committed to ensure our customers continue to receive great entertainment at good value for money" and that DStv Family was put together based on feedback from existing DStv Select subscribers.

Asked how the DStv Family bouquet was put together in terms of the channel line-up, MultiChoice says it constantly scans "all available premium and niche channels, locally and abroad".

"We use market research and analysis of the pay-television marketplace to determine the nature and content mix of the channels. Once we have signed licence agreements with channels, we package these into our bouquets," they went on to say.

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