Nando's ad: Stephen Fry, TIME weigh in

2011-11-28 14:46
Shaheema Barodien
Cape Town - The new Nando's ad entitled "Last Dictator Standing" has proven a huge viral hit for the fast food company after the new campaign was launched on Friday.

The cheeky ad, which sees a lookalike Zimbabwe president Robert Mugabe reminiscing about happier days with fallen leaders like Saddam Hussein and Muammar Gadaffi, and former apartheid leader PW Botha, was directed by Dean Blumberg and has been viewed over 370 000 times on Youtube since going live last week.

The viral video earned itself a mention on the TIME magazine's Newsfeed online feature.

An extended version of the ad, featuring a lookalike Chairman Mao, was also released. Acclaimed actor and writer Stephen Fry also tweeted a link to the video to his nearly 3.5 million followers, adding: "Well, that's one way to sell Nandos" [sic].


The original Channel24 article introducing the new ad was also recommended by over 1 500 readers to their Facebook account. We then asked our readers if the popularity of the advert also affected their choice when deciding where to buy their next chicken meal from.

We polled our readers on and asked: "The latest Nando's ad is out and it's as irreverant as ever. But is the ad effective in persuading you to buy their chicken?"

A slim 50% majority voted "Absolutely! I love the brand" - but 43% of those polled said that the ad did not particularly affect their buying decisions and that they simply enjoyed the ad as entertainment.

Three percent said they did not like Nando's food or ads while 4% said that they did not even realise that the advert was meant to sell chicken.

Readers also shared their thoughts on the ad on Channel24's Facebook page. Some declared their allegiance to the brand, like Leoni Watson who wrote, "I've always loved their ads and I'll always love their chicken!"

Others were less enthusiastic about the product. "If only their chicken was as good as their adverts," tweeted US-born, SA-based reader @StressKitten.

"I'm not sure if it persuades me to buy their chicken but it's vrek funny!" said Melanie-ann Diesel on Facebook.

Carmia Supernerd Korsten shared: "I've only had Nando's about twice in my life, but I LOVE their ads!"

The political leanings of this and previous Nando's campaigns was not lost on Sello ParlaMamolele, who wrote: "dey r a political party,hiding under a chicken's,cool add tho [sic]"

* Would you like your views and original work published on Channel24? Mail us now!

Watch the extended 60-second clip for "Last Dictator Standing" below:


  • Trevor - 2011-11-28 14:53

    ABSOLUTELY BRILLIANT Ad...just missing one "character"...farmer boy Malema...

      SuperStront - 2011-11-28 15:11

      Yes, the "supplier" lol.

      Lionel - 2011-11-28 15:32

      Take a swipe at Malema here... you bloody agent!!

      Graham - 2011-11-28 16:07

      I don't understand Trevor. Malema is not even close to this league. He's a small fry.

      Hans - 2011-11-29 07:25

      They did do a malema ad, with the dummy. He threatened court action etc. He even went as far as saying he will burn down Nando's and they were so scared of him, that they actually retracted the ad and apologised. I thought it was weak by their standards to give in to him.We should make more malema jokes, he does look funny.

      Simon - 2011-11-30 14:17

      In as much as you find this type of humor amusing. Just remember that these dictators they are taking the mickey out of actually killed and maimed a lot of humans. The effects of their terror is still felt daily by the African and Iraqi people. To put it in context. How would you respond to an advert, by Nandos again, showing Osama bin Laden playiny with 2 toy Boeing jets, chasing Adolf Hitler who is wearing a Gas mask? Hmmm, not that funny haaa?

  • reaazw - 2011-11-28 15:08

    i died when i saw it...nando's marketting team always kills....

  • Deon - 2011-11-28 15:11

    Nando's 1, Dictators 0.

  • Leroy - 2011-11-28 15:23

    would loved to have seen juju in it aswell!!!

      Lionel - 2011-11-28 15:33

      Take a swipe at our man Malema here: Enjoy... you bloody agent!!!

  • Paul - 2011-11-28 15:41

    This has to be shown overseas!!

      heilette.labuscagne - 2011-11-29 10:25

      Have a look at how many Nando's adds is on YouTube. Great stuff.

  • Sarah - 2011-11-28 15:43

    This was without a doubt one of their very best ads. Hopefully the next updated version will show Mugabe and Malema joining the " fallen comrades ". What a great Christmas present that would be. Then I'll buy shares in Nando's !

  • Dirk - 2011-11-28 15:45


  • Travis - 2011-11-28 15:46


  • yummyhamster - 2011-11-28 16:05


  • Cara-Ann - 2011-11-28 16:11

    It's not about selling chicken it's about selling the brand - and in that they are succeeding 100%. Here we are all commenting about NANDOs. Now, who would have known another chicken brand aside from KFC existed did NAndos not post such brilliant ads... LOVIT!

  • SirFGrumpy - 2011-11-28 16:23


  • Grace - 2011-11-28 18:01

    ha ha

  • comrade.mabitsela - 2011-11-28 18:23

    i like it. I will forever eat Nando's chicken.

  • Kate - 2011-11-28 18:28

    Love the ad, love the chicken.

  • Treatwell Trick'a Threat - 2011-11-28 19:01

    This deserves an award

  • Thozi - 2011-11-28 22:51

    Nandos at its best yet again... But what's the use, they're going to ban that Masterpiece as they did with all Nandos' brilliant adverts - the best ones being about Juju of course.

  • gerrit.koekemoer - 2011-11-29 00:04

    I don't quite get why PW is there...? He left office quite easily, and he was voted in to power. Qadaffi and whoever else was never voted in to power.

      Grant - 2011-11-29 08:58

      Quite true. I think they included PW for a bit of balance?

      DuToitCoetzee - 2011-11-29 09:26

      I think that some of Nando's clients saw PW in the same light than other dictators and therefore the add does give a balance, "speaking" to all the clients.

  • mugo.mudzi - 2011-11-29 01:37

    Well say bie bie to the Zim franchise,

      Anthony - 2011-11-29 07:51

      bye bye

  • Fifles - 2011-11-29 08:04

    Nando's new always, controversial, but entertainingly original!........

  • Zelda - 2011-11-29 09:01

    I love this ad its brilliant. I wish they will show it on TV

  • Steven - 2011-11-29 09:53

    I will never eat Nandos or KFC chicken as it is not free-range or organic. Generally, an industrially reared chicken (read: 99.9% of chicken in SA) has spent its short life crammed in a cage with floorspace no bigger than an A4 piece of paper, has never seen the sun or scratched dirt and been able to follow other instincts, has been pumped full of growth hormones to make it grow as fat, as fast as possible, such that it's legs sometimes break under the pressure, pumped full of antibiotics which reduce our own immunity to possible superbugs, and finally, faced a frightening death in a mass slaughter assembly line. As far as I know, Woolworths is the only place in SA to buy humanely reared chicken. I buy the Nando's sauces and cook it myself.

      Vuyo - 2011-11-29 12:50

      Thank you for this info Steven, it's good to know.

      Charlotte - 2011-11-29 14:32

      sometimes, i lie in the grass and pretend to be a carrot... does this have anything to do with the ad? no.. neither did that info. Great ad

  • kgalalelo.malesele - 2011-11-29 10:10

    This is a very hot party and at least this one u can swallow its promises and even bite ur fingers for the aftertaste. I love it but pls pour some Greece I n it maybe their economy will be easy to ride

  • vanetia.mentor - 2011-11-29 10:50

    love it....i vote nando's in the next national election lol

  • Michael - 2011-11-30 04:38

    The only thing I have liked about Nando's is their ad's. I gave them a try for a while but found their menu limited and overpriced. Paying 4 x the going price of hoekoe put me off for life. It will take more than an ad to bring me back. Now I make my own sauce out of mrs balls chutney and barbeque spice. Tastes just as good and cots 1/4 the price. I dig chikin, and for a quick fix, Kentucky sees me once a week, Nando's never. Pricing being my primary issue. I dont support ripoff artists.

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