Nando's get ready to fight ad ban

2012-06-06 15:39
Sam Brighton
Cape Town - Nando's plans to fight "first and foremost" against the decision by broadcasters to discontinue airing their latest commercial which deals with xenophobia and diversity.

Quinton Cronje, the fast food chain's marketing director, told Channel24 that he is confused as to why people have missed the point of the advert.

"I'm puzzled by how the media owners have actually banned the commercial, they've completely misunderstood it, and I'm incredibly disappointed because I think it says a lot about freedom of speech and freedom of expression in South Africa," said Cronje.

"In an ideal world I don't think that the ad deserves to be pulled off air and I want to fight first and foremost against it being pulled off air.

"I see that as probably [happening] through the Advertising Standards Authority (ASA)."

The ASA confirmed to Channel24 on Tuesday that the organisation had received "some complaints" about the new advert.

Nando's has now been made aware of these complaints.

Cronje confirmed: "I've heard there are two complaints that have come through but I was unaware before that there were complaints. My first course of action would be to fight those two complaints via the ASA and then go back to the broadcasters with that."

Complexity of the commercial

Cronje reiterated that Nando's attempted to create an advert that celebrates diversity, and not one which promotes xenophobia.

"The general public, when you have a look at websites and blogs and Facebook comments, has understood the complexity of the commercial.

"It's an anti-xenophobic stance that Nando's is trying to take; trying to rally South Africans against xenophobia and against intolerance."

The SABC,, DStv and M-Net have all banned the advert and have said it "trivialises xenophobia" and "could be deemed offensive".


Cronje said that the brand is still "working on something" in the way of a retort after the banning of the ad.

"We always plan once something like this happens. But I'm just incredibly surprised that the broadcasters have pulled the ad because in my opinion they don't have the right to do so," said Cronje.

Watch the Nando's diversity ad here:


  • Gichumz - 2012-06-06 15:47

    Go Nandos!!!

      Michaele - 2012-06-06 16:05

      I agree, wonder who the complainant was...the first or the second person [or both] to be poofed off the planet?

      Charles-Bronson - 2012-06-06 16:18

      The corrupted cANCer is putting pressure on trying to hide the truth form the non-educated. Sorry cANCer we all ready know you were not the first.

      franklyn.davies.1 - 2012-06-06 18:15

      absolutely...making the populace aware that the San were here first and everyone else is a colonist creates an ethical nightmare the ANC dont want to know about.

      sachasea - 2012-06-06 18:25

      Well thought out and superbly produced advert Nandos. Super clever concept. I love how all of the television broadcasters try to deny people seeing it, but all it does is serve to create a heightened sense of hype and attracts more viewers! Have a look at how many people have posted the video on their Facebook pages and how many views the advert has on Youtube! Suppression isn't nearly as effective now that we have the Internet, the most powerful tool ever! Hahaha going to watch it again right now. So funny and true.

      777productions - 2012-06-07 08:02

      Even if this NANDOS COMMERCIAL gets banned... NANDOS STILL WINS ... look at how many people are watching the commercial here ! Let's ask administrators to reveal the UNIQUE VISITORS statistics for people visiting this particular page !

      eric.vanvuuren - 2012-06-07 08:56

      But don't you know "intolerance" is what creates a gap where in our world were the anc can exist. If you take away there ammo, or target they will fade like a bad memory. That’s why they still keep apartheid alive. Not to spite the non-black, but to try and survive long after their sell by date.

      Drees - 2012-06-07 10:05

      Although I feel Nando's intentions were in the right place, I feel that if people miss the punchline of the commercial - whether they "don't get it" or literally miss it - the effect of the ad may be a negative one. I don't feel its Nando's best effort at spreading positive vibes... - 2012-06-11 17:08

      khoisan or khoi khoi are the first inhibitors of SA! Guess who said that...White Man! and the thoery is.. the white man first met the khoisan...therefore the khoisans are the first SA inhabitors, brillant! Christopher Colombus discovered america! I guess Zulus, Xhosas, Swazis etc came to south africa after europeans o0r Jan Van Reebek's set their foot.

  • CharlesDumbwin - 2012-06-06 15:51

    Good !!! Fight this terrible ANC regime and their Youth League of tsotsis !!!

  • Fundile.Sangoni - 2012-06-06 15:51

    Someone needs to remind Nandos that the reason for for their existence is to cook chicken so they really need to leave all this drama for the soapies and the ANC....

      CharlesDumbwin - 2012-06-06 15:52

      If we can't laugh at ourselves in a democracy, then we really have become a banana republic.

      deabreu - 2012-06-06 16:05

      Charles, it is not funny at all. It is a sad reality and it is fact the government job to stop racism and xenophoia, which they are not doing at all. If anything, the ANC are making it much worse so that they can keep their high paying jobs, because to them, it is just a job with lots of money. Say NO to racism and say NO to Xenophobia, and NO to all the other forms of discrimination!

      Roelof.Richter - 2012-06-06 16:50

      Correct me if im wrong, but it was the ANC and the media owners who started the 'drama'...

  • Loo - 2012-06-06 15:52

    The ad actually does not promote xenophobia.. it clearly depicts.. Were all immigrants/settlers of some sort. Except of course "Mr. click click click vd Merwe. :)

      eil33nn - 2012-06-06 16:00

      I see more that it means that their menu caters for diversity of people like our rainbow nation consists of a diverse group of human beings

      Rhyno - 2012-06-06 16:11

      I think they are scared the Koi-San start arrowing everybody out of the country... To them, freedom is just one click away!

      Alan - 2012-06-07 14:00

      @eil - then Nando's should serve Rainbow Chickens

  • thebe.tau - 2012-06-06 15:54

    We must find out who exactly is behind this ad, I bet it is some group that wants to foward their agenda.nandos must make a new one that goes straight to the point about xenophobia.

      Jake - 2012-06-06 16:08

      Difficult when things just fly over your head, hey Thebe?

      Rhyno - 2012-06-06 16:12

      It's actually quite to the point just don't like the outcome.

      werner.m.strydom - 2012-06-06 17:49

      @thebe.tau 'We must find out who exactly is behind this ad'. That would be Nando's. '...I bet it is some group that wants to foward their agenda' Ultimately, to market their chicken. If you are reading more into it than that, you're all on your own. It boggles the bloody mind that you have the opinion that you do.

      Tamaranui - 2012-06-06 18:56

      Afriforum would be a good bet. These detractors are funded by the mineral resources plundered every day here in RSA. Seems Australia has woken up to taxing it's mineral resources ...Why aren't we...cos' we continue to Pander to the West.

      Merven - 2012-06-07 08:00

      'We must find out who exactly is behind this ad,' Um, just find out who is Nando's advertising agency... not very bright are you? Lol, Tamaranui, idiots like you are the reason why people see Africans as morons.

      Alan - 2012-06-07 14:01

      eish Tama ... WTF has that got to do with drumsticks?

  • janinekittyb - 2012-06-06 16:05

    use chickens instead of people!!!!!! would be hilarious!, thing bones, breasts, full cooked chicken, real live chickens, dissapearing in a poof of smoke :)

      Alan - 2012-06-07 14:02

      Our Sunday Roast chickens also usually dissapear in a poof of smoke...

  • Stargeewiz - 2012-06-06 16:08

    Quinton we are so with you on this one. Fight for our right to have freedom of speech. And none of us thinks that this is offensive. You guys win medals for the awesome adverts you produce.Take them on.

  • Jacques - 2012-06-06 16:08

    I think this is one of the best advert that should lighten SA people.. it shows how only one tribe can claim this land, Xhosa, Zulu, Pedi, sotho, venda, coloured, indian, we cant be racist and xenophobic about foreigner in this land as we all are. Thank you Nandos for pointing the obvious, I hope people will watch and listen. to those wanting to ban this advert you are being xenophobic ... STOP XENOPHOBIA

      Mlondolozi - 2012-06-06 17:00

      i completely agree with you man, people need to lighten up a bit. am a xhosa by the way.

  • Jacob - 2012-06-06 16:12

    The last guy standin was me. So giv that guy a Nando's!!!!

  • Rhyno - 2012-06-06 16:14

    Ok, is there anyone who thinks the ANC will succesfully boycot Nando's, as they did with City Press? ...I mean...chicken?!

      Jacob - 2012-06-06 16:27

      I'm whispern. Be ware ryno every step u make, God is wachin. Us s sh

      isabel.w.stokes - 2012-06-06 16:31

      Yes, if they feel so strongly abut it they should boycott Nando's the same way they boycotted The City Press. Remember what happened there? It was sold out the next day because everyone went out and bought five copies! Go put your money where your mouth is all you ANC/SABC supporters. I'll be going to my local Nando's for five of the biggest meals I can afford. Go Nando's!

      isabel.w.stokes - 2012-06-06 17:12

      My pal said he couldn't get a City Press newspaper the day of the boycott because they were all sold out! When are these stupid people going to realise that ANY publicity is good publicity? Nando's have, as usual, done it again. We're all talking about Nando's whether the ad is on or not.

      Merven - 2012-06-07 08:03

      Lol duzi.dxulu, your spelling is hilarious, how do you expect people to take you seriously?

  • tlhokz.bratha4life - 2012-06-06 16:14

    That is not bad ad....

  • nigel.burgess.52 - 2012-06-06 16:26

    You go Nandos. The message is both informative and constructive. The resistance is because the factual truth depicted in this ad is contrary to what the ruling party have told their Votas, that being that South Africa 'belongs' to black South Africans exclusively and that all other races are Settlers who stole the land from them. Now if the Votas see this inconvenient can imagine. Good Luck, hope Nandos wins this one.

  • daniel.motlhatlhedi - 2012-06-06 16:27

    This ad is stupid

      Loo - 2012-06-06 16:36

      Truth hurts, what can I say :)

      nigel.burgess.52 - 2012-06-06 16:50

      We understand you don't like what you see - the truth can be very surprising sometimes.

      Alan - 2012-06-07 14:04

      maybe the chicken ad is just a (s)poof...

  • Danwill Theys - 2012-06-06 16:36

    So God created man in His own image, in the image and likeness of God He created him; male and female He created them. (Genesis 1:27 AMP)

      Ben - 2012-06-06 16:44


      Merven - 2012-06-07 08:04

      WTF? Danwill, stay out of your moms alcohol cabinet!

  • ced.pearce - 2012-06-06 16:39

    The underlying message is the same as that which got Freedom Front Plus into hot water in Parliament. The ANC can't tolerate the viewpoint that the Blacks weren't always in Southern Africa.

      nigel.burgess.52 - 2012-06-06 16:52


  • Vickela Mumby - 2012-06-06 16:40

    Naughty Nandos,always in trouble!

      777productions - 2012-06-07 08:01

      It's funny though because now there's more publicity for them !

  • Ben - 2012-06-06 16:42

    Go Nandos!!!

      Mauritz Venter - 2012-06-07 14:09


  • Matthew - 2012-06-06 16:43

    Really? I get the ad, but in all honesty it's a k*k ad and Nando's should maybe relook at their strategy over the past month. Before this they copied a Santam ad - which many found hilarious but I think it's uncreative and very "non-nados". Maybe it't time to change the Marketing team or even the agency? Enjoy the publicity that this controversy will bring - but it's still a k*k ad.

  • charmaine.mcdonald2 - 2012-06-06 16:57

    Nothing wrong with the advert.

  • DaniellGrahamKemp - 2012-06-06 17:01

    Nandos is getting more media on this ad than ever before. GO NANDOS, you guys ROCK

  • Mlondolozi - 2012-06-06 17:03

    the message of the ad. i clear. real south africans embrace diversity. whats not to understand there.

  • Mlondolozi - 2012-06-06 17:03

    the message of the ad. i clear. real south africans embrace diversity. whats not to understand there.

  • Jane Dawson - 2012-06-06 17:21

    Such a brilliant ad. I agree Mlondolozi

  • Raai.wie - 2012-06-06 17:56

    I just laughed my @$$ off. Freakin' funny.

      Lynette - 2012-06-07 08:02

      What is the Big Deal. JEEZ

  • Shaun - 2012-06-06 18:24

    I think that organisations banning it are headed by people who are either too stupid to understand it, or too afraid now to 'offend'.

  • Ntombizakhona Nkosi - 2012-06-06 18:54

    there is nothing wrong about the ad, it made me laugh over and over

  • John - 2012-06-06 19:17

    Maybe we can get rid of the broadcaster...*POOF*!!

  • marcandre.daniels - 2012-06-06 20:35

    I see nothing wrong with the ad. It's good, clever, funny. Only if you're ANC and you want to rewrite history (a la Animal Farm!) would you have a problem with this. ANC, you're foreigners in this land too! Bloody inflitrators / infiltraitors!

  • Carl - 2012-06-06 21:17

    Great add! and something to laugh at for a change.That's why Nandos is worth millions, they have the best and most brilliant marketing agents in their field.Keep it it up! you too clever for those who disapprove of it.

  • Mary Nyarko - 2012-06-06 21:21

    It is such a great ad and more grease to their elbows. Lol

  • hhashali - 2012-06-06 23:31

    haha nothing wrong with the commercial funny though

  • 777productions - 2012-06-07 07:33

    It is a strange ad. Very strange way to depict so many different people. Anyhow, that poof effect was quite cool... GOOD LUCK NANDOS ! I'm sure you can win this battle. POOF those haters out of the equation ! Let me know if you need help.

  • Michael - 2012-06-07 08:07

    Some people in this country want to live like ostriches because this ad is highlighting what we think and say to each regarding other races , maybe its a bit close to the bone and some people are offended as they think like this ,

  • leonpitout - 2012-06-07 08:33

    Lol like this one, agree with you franklyn,San people were the first here,now the anc try to keep it away from the media but everyone want to see it on facebook or youtube,make more adds like this haha

  • chants.smith - 2012-06-07 14:05

    I also loved the ad , but i understand why they banned it. Something to think about, we in South-Africa already have so much political problems as it is, and thats the way other countries sees it as well. They would think , oh they are now gatvol of dealing with there own issues lets get everyone els involved. Wish the ANC had the same common sence as SABC. I would say ... Great ad .... Wrong timing

  • Sean de Beer - 2012-06-07 18:59

    This is the best and most relevant South African advert ever made. Unfortunately, It is impossible to create something brilliant and make any kind positive impact on society while trying to relate to a country full of stubborn idiots .The better the concept is, the more prone to misunderstanding and negative criticism. Why don't people understand something as simple as irony? Forget crime and corruption, the biggest issue in South Africa is stupidity. SA schools need to implement a new mandatory subject; Common Sense

  • Karen - 2012-06-08 12:33

    So sad that we are once again being "policed". Fantastic ad!! Have watched it over and over again.

  • zaida.abdulla - 2012-06-08 13:29

    I actually though the ad was pretty good! I love Nando's ads.

  • Kar - 2012-06-09 06:04

    there is nothing positive about your ad! so i don't see how you are promoting anything positive, secondly you poOofed up the diversity so how is that promoting or liking diversity- not fighting nandos - LOVE you guys ... cool idea but lacks the need to do anything positive to solve any issue dealing with xenophobia.Yes we have freedom of speech.. BUT how we use it is what is important.

  • lauren.greef - 2012-06-11 10:05

    Its an awesome ad..... To bad that there are still so many closed minded, ignorant people in this country. Its for such reasons that we will never move forward.

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