New StarSat to be unveiled in SA on Thursday

2013-10-30 16:19
Cape Town – On Digital Media (ODM) intends to unveil its "new" StarSat name and TV channels offering on Thursday.

The struggling South African satellite pay-TV operator - in business rescue since the end of 2012 and waiting for regulatory approval regarding stakeholder shareholding changes following a bail-out by China's StarTimes - is dumping and completely getting rid of the terminally damaged TopTV brand.

StarSat will include StarSat branded TV channels, third party TV channels, ODM's first-ever offering of some high definition (HD) channels, as well as a new bouquet grouping restructure.

It's not clear whether ODM will also launch a pornographic TV bouquet of sex channels, for which they received the go ahead from South Africa's broadcasting regulator at the end of April this year after a second application.

Interestingly, as On Digital gets ready to reveal its new pay-TV offering to South Africa, competitor MultiChoice is making a raft of premium TV channels from its most expensive package available to lower-tiered DStv subscribers in November at no additional cost.

From Monday November 11 to Sunday November 17 MultiChoice will unblock dozens of TV channels for subscribers who are not on the DStv Premium bouquet.

On Thursday ODM plans to give an update on On Digital Media's progress regarding the business rescue.

The Woodmead based company has seen court action as shareholders fight behind the scenes and an ongoing diminishing channel line-up this year. StarTimes promised a major restructuring and shake-up of the business as well as major upgrades to TopTV's on-air content offering.

On Thursday ODM's acting CEO Eddie Mbalo plans to launch StarSat as a new brand in the place of TopTV, promising a "new viewing experience" to subscribers.

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