Old Spice responds to Nando's spoof ad

2013-06-20 11:24
Cape Town - Old Spice spoofs Nando's spoof.

Recently Nando's released a television ad that spoofed the famous 'I'm on a horse' ad from Old Spice, where instead of Old Spice and diamonds the actor is holding chicken wings.

Not to be outdone, Old Spice SA decided to rise up to the challenge and released this photo on their Facebook page on Wednesday:
Old Spice spoof Nandos spoof

On Thursday morning, Old Spice SA posted another retort under the caption: "Imitation may be the sincerest form flattery... but nothing beats the Originalâ„¢" (sic).

Old Spice Nando's spoof

This is not the first time that a spoof of Nando's elicited a reply from the company that they were parodying.

Last year Nando's spoofed the Santam ad featuring Ben Kingsley and a wardrobe-changing bartender.

The finance company retaliated with a challenge that compelled Nando's to donate their food to the Johannesburg Children's Home. 

Nando's not only lived up to the order, an entire day ahead of Santam's deadline, but also announced in a follow-up ad that they will delivering food to the home on the last Friday of every month for a year.


  • Tanya Stobbe Retief - 2013-06-20 11:52

    I LOVE fun advertising. Nando's rock. And sommer Old Spice as well. :D

      Adrian Snyman - 2013-06-20 12:19

      Agreed - More companies should realized that it only benefits their brand to not try and shoot down any tongue-in-cheek advertising ...

      Simon Berry - 2013-06-20 15:26

      You know what i am going to do now?, buy a can of old spice. I buy nandos often but have never tried old spice. This ad made me a new customer..

      Bayanda Maphevu Dlamini - 2013-06-20 17:47

      hahaha nice..now if only our government had some sense of humor*sigh*....

  • Benjamin Franklin - 2013-06-20 13:00

    well done Old Spice! Excellent stuff!

  • Cathrine Montjoie - 2013-06-20 13:12

    this is epic, I love nando's and their spoof ads but love it even more when the company being spoofed replies in a positive manner... making it fun for we the consumer. awesome!

      Simon Berry - 2013-06-21 12:44

      oh mandy don't be such a sour lemon. :)

  • Heresmy Finger - 2013-06-20 13:25

    so why did that chicken cross the road?

      Walter Milsom - 2013-06-20 14:26

      To get to Nandos to get Old Spiced.

      Stefan de Beer - 2013-06-22 03:59

      Is Old Spice Nando's not KFC??

      markt - 2013-06-22 11:05

      The chicken crossed the road because he heard that the ref was blowing fouls on the other side. ;)

  • Sheilan - 2013-06-20 13:52

    lmao! Brilliant! Wow.. :D

  • Mark Ross - 2013-06-20 14:48

    SA used to allow advertising where firms could 'chirp' or actively attack each other on their shortcomings/claims etc, but that has since been disallowed. They can still do that to some extent in USA etc.. Can be awesomely funny, but jeez imagine if DA could attack ANC in ads and vice versa? It'd just get nasty very quickly. Love this back and forth banter though!

  • Charlene Patel - 2013-06-20 15:55


  • Rob Martin - 2013-06-21 09:54

    Reminds me of the Merc Benzvs BMW Ad..... which Merc did not like at all, this type of advertising is good for all of us, we need more of it in this humourless country... congrats to Nandos and Old Spice.

  • Vincent Naude - 2013-06-21 10:25

    Great work Old Spice, no court case, seen in the light that it was intended and responded like wise. LOVE IT

  • Anthony De Lucchi - 2013-06-21 10:46

    ...old spice? I did not even realise they were still around!

      Willem le Roux - 2013-06-21 19:20

      Yep, I also thought it was OLD...spice

  • Ravina Udit - 2013-06-21 15:49

    Nice one!!! Old Spice and Nando's = Chicken Spice!!

  • Sharon Ackerman - 2013-06-21 22:31

    I love the creativity of our South African companies. Wish our politics could learn something from the business sector.

  • Patsy Smith - 2013-06-22 10:44

    That's the right and clever way to face challenges... Well done!

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