SABC: Soaps should reflect SA's issues

2013-04-12 16:01
Thinus Ferreira
Cape Town – SABC CEO Lulama Mokhobo revealed that the public broadcaster's soaps have been told to start reflecting South African society's problems in storylines.

Mokhobo was speaking at the annual general meeting on Wednesday in Braamfontein, Johannesburg of the public pressure group advocating for public broadcasting, the SOS Coalition.

Mokhobo said that the public broadcaster's local soaps are being encouraged to take on pressing South African societal problems, for instance substance abuse which are visibly going to be worked into storylines. The SABC currently broadcasts Generations, Muvhango, 7de Laan and Isidingo.

Attention is also going to be given to public discourse and current affairs programming often hidden away and scheduled late at night. Mokhobo said she will be sorting out scheduling problems such as The Big Debate shown "when people are sleeping".

'Raise the hopes of the people of the SABC'

The SABC just got the struggling broadcaster’s second interim SABC board in four years, but Mokhobo said the SABC will "begin to raise the hopes of the people of the SABC".

Staff morale within the broadcaster constantly ebbs lower as the broadcaster keeps being rocked by top level resignations, public in-fighting between executives, corporate governance crises and public scorn over bad programming.

"We are not about to fold up and die, that I can promise you. And for as long as I'm at the SABC, I can assure you, we are not going to have the kind of very bad financial situation that we've just come out of. And I'm quite sure that we will begin to raise the hopes of the people of the SABC," said Mokhobo.

Mokhobo also promised and committed herself to meeting with the SOS Coalition at least one a quarter in the future to help with building a stronger South African public broadcaster.

The SOS Coalition said that the SABC is "an essential institution to our democracy and that we have no choice but to ensure that it operated effectively and in the public interest." The public pressure group also said it supported SABC workers for their tireless efforts to ensure that programming goes out each day despite the public broadcaster's ongoing leadership crises.

Comments

  • patrick.masseyhicks - 2013-04-12 16:12

    So basically, use soapies for propaganda

      Raj Nad Sanem - 2013-04-12 17:29

      Cool. We will see 14 rapes, 3 murders, 17 burglaries, 12 corruption cases etc etc per episode. You go SABC. Whoop whoop.

      Irma Logan - 2013-04-13 18:30

      Just as you say Patrick!!! I'm sick of one's favourite soapies being used as political vehicles but simple decent manners (such as saying PLEASE AND THANK YOU are just left out). What wonderful education for our kids.

  • Prada Ledger - 2013-04-12 16:14

    so we must be dictated to by soaps now,

  • Nettie Potgieter - 2013-04-12 16:22

    I always thought soaps was for entertanement now it is going to be for painment! Tata soapies! SABC the brainwash masjien of the ANC.

      Jo Davies - 2013-04-16 14:43

      Agreed. There are a lot of people that use TV as an excuse to get away from all the murder, crime and corruption and just unwind. Another reason not to watch SABC...

  • Patrick Saunders - 2013-04-12 16:23

    the sabc should reflect the whole of sa instead of acting as the propaganda department for the zumz regime.

  • Kurnel Sol-Tie - 2013-04-12 16:31

    Gods fracking dammit! There's a war on, but they're worried about soap operas of all the fracking problems we have! Maybe they should do a soap opera about Nkandla and then let the Cylons nuke the fracking place.

  • Gary De Sousa - 2013-04-12 16:32

    Brainwashing I think this is the beginning of the hitler type propaganda. Our money been used again for gov

  • Craig Dummett - 2013-04-12 16:32

    if this is not a thinly veiled form of propaganda, then i don't know what. where's the fabulous, syrupy entertainment value that perhaps some of the US' soaps carry that can't possibly feature? Why always a need to be reminded again what our day-to-day realities are? C'mon SABC, you're loosing your magic (pardon the reference to a certain competitor).

  • Carole Small - 2013-04-12 17:01

    We already have all that in Isidingo,MuvhAngo and Generations. What more do we need. The daily news and these programs, with some others are more than enough. People want entertainment. No wonder people don't pay their TV licences. They're not worth having unless you have DSTV and the poor can't afford that. The government is being dictatorial even with our entertainment, let alone everything else.

  • Muffin_man_can - 2013-04-12 17:04

    More brainwashing of the masses. Have to keep the hatred alive towards white people right anc?

  • Muffin_man_can - 2013-04-12 17:04

    More brainwashing of the masses. Have to keep the hatred alive towards white people right anc?

  • Erna Westdyk - 2013-04-12 17:11

    Isn't it bad enough that we have to experience SA's issues on a daily basis without also having to experience them when supposedly relaxing?

  • Wessel Oosthuizen - 2013-04-12 17:13

    Read: Soaps should have more ANC propaganda.

  • Mario Kleynhans - 2013-04-12 17:21

    Also done in North Korea & Iran

  • Tim Norris - 2013-04-12 17:29

    So the soapies will show corrupt government, abject poverty being ignored by the ANC, public refusal to accept more unfair taxation, I.e e-tolls, incompetent local government, government spokesmen trying to spin/correct almost every speech the politicians make (this is common around the world) and rampant racism. This should be good - probably get banned in the first week!! Nothing like Freedom of the Press and Freedom of Speech.

  • Monique Naude - 2013-04-12 17:31

    People watch soaps to escape the daily grind. Not to be blasted with propaganda. Thank goodness we don't have TV in our house any more!!!!!

  • Stinky Spice - 2013-04-12 17:36

    The Guptas will soon be bringing out their own soapie. Called New Age no doubt, full of peace and happiness and just how great the ruling party is.

  • Warren Carne - 2013-04-12 17:40

    True brilliant idea,corruption,theft,strikes,nepotism,no electricity,lack of service delivery.

  • Marina Millicent Poniatowska - 2013-04-12 17:43

    I guess the Apartheid thread will be very prominent.

  • lacrimosewolf - 2013-04-12 17:53

    Oh dear. So no more soaps for us then. South Africa's problems are akin to horror stories which the BCCSA will not allow the SABC to air until after 10pm.

  • Richard Stockenström - 2013-04-12 18:04

    Ths PROBLEM is the government. We're a bit stuck there, sir.

  • Sipho Mnguni - 2013-04-12 18:16

    Come on, that crap shown on SABC, known as Generations is not in touch with reality. The character of Noluntu drugging her mother, a character of Mawande is pathetic to say the least. There is nothing as good as a saopie reflecting reality. Yes, Sello ka-Maake Ncube was right when he decided to quit that rubbish.

  • Stephen AndKathy Whiteley - 2013-04-12 18:19

    I thought the hour-long SABC3 news was a soapie! Kathy

  • Thabang PediBoi Collen - 2013-04-12 19:49

    Is abwt time! only ''Skeem Sam'' make Sense....PERIOD!

  • jungleboy - 2013-04-12 20:02

    Lets start with a hi jacking with twenty people dying.

  • Torq Smith - 2013-04-12 20:43

    I dont need sabc ,i have sunlight and peak and lux to tool at,and the nicest thing of it all is,there stories ends.until you pay an amount of money for another good quality soap

  • Stewart Croucamp - 2013-04-12 20:45

    So now the ANC propaganda will no only be on the news it will be on the soapies as well. Thank God I read books.

  • Peter Mansfield - 2013-04-12 21:42

    Just how small-minded do you have to be to get a top position at the SABC? Can this ant-brain not understand the equal importance of universal issues such as the effects of climate change, water and food shortages, the destruction of our oceans, the mass extinction of species, the threat of the destruction of the planet through thermonuclear war, to name a few? But then why should I be surprised? There is little evidence that our local Great Leader understands them either.

  • Rob Bayliss - 2013-04-12 22:05

    TV is not called The Magic Lantern for no good reason. Just wait for the episodes in the weeks preceding any elections!

  • Anton Nortje - 2013-04-12 23:15

    SABC TV reflects 90% black agendas & material... the fact that I have to pay by law for it is a violation of "freedom of choice"

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