SABC admonishes: Don’t call us Yama Repeats

2014-07-04 05:00
Cape Town – "Don't call us Yama Repeats". So says the SABC, tired of viewers chastising the South African public broadcaster for the heaps of repeats, rebroadcasts and old programming shown on SABC1, SABC2 and SABC3.

The SABC's top TV executives told South Africa's TV critics, journalists and advertisers at the SABC's Post 2014 World Cup programming Upfront that it would like to see the South African public stop calling the SABC "Yama Repeats".

"There's big plans for new content going forward, new content that's currently in the works at the SABC," said Leo Manne, the general manager for TV channels at the SABC.

"So across all three TV channels we're completely committed to ensuring that we invest a lot more money in local content. Not only because it works for us from an audience delivery point of view, but it's the right thing to do in encouraging the local TV market and film industry to move forward and grow".

"We have been negotiating and we have successfully negotiated lengthy, long term deals with a lot of our international distributors – particularly for movie content,” he said. “We're in a position now – and we haven't been for a very long time – where we're able to commit specific movie titles per slot, per TV channel, at least six months in advance.”
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