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Cape Town – StarSat is adding the three TV channels, namely StarTimes Sports Premium, AMC Series and Iroko Play from Saturday.
The South African satellite pay-TV service run by On Digital Media (ODM) and China's StarTimes Media SA got approval from the broadcasting regulator, Icasa, to add the channels.
The addition of StarTimes Sports Premium, a self-packaged sports channel, is the first real inroads to bring its subscribers relevant sports content which includes live sport coverage, one of the biggest drawbacks which hampered StarSat subscriber growth since the service launched under the much maligned and since retired "TopTV" brand in May 2010.
StarTimes Sports Premium (StarSat 242) which became available on StarTimes' platform elsewhere in Africa in May, already started to siphon sports coverage away from competitor MultiChoice and SuperSport, netting exclusive broadcasting rights to sporting events and sport series across several types of sport which will be rolled out over the next two years.
StarTimes Sports Premium will show subscribers live sport events ranging from Bundesliga football, athletics, motorsport and boxing to volleyball and table tennis, including a range of sports magazine shows.
AMC Series (StarSat 134) - not to be confused with the American AMC (DStv 140 / StarSat 115) - is being added as a sister channel to the other AMC channel: Africa Movie Channel (StarSat 185) showing Nollywood movies.
AMC Series will show Nollywood and other African content and TV series like Clinic Matters, Dear Mother - Reloaded and The Benjamins.
Iroko Play (StarSat 116) is another Nollywood movie channel showing African movies.
"These channels bring a high level of entertainment and are further evidence of our ongoing commitment to bring good, quality and varied programmes to our subscribers," says Ian Woodrow, StarSat general content manager.
