The Disney Channel gets a brand-new logo

2014-05-25 17:00
Cape Town – The Disney Channel is getting a brand-new logo – the first in almost 12 years, which will be introduced in America today, as well as the other 42 Disney Channels worldwide, including South Africa, this year.

Disney tells Channel24 that a specific date for a logo change for the Disney Channel (DStv 303) on MultiChoice’s DStv service is not yet known, but will happen sometime during the winter.

"The new branding was an international collaboration between Disney Channel global and European teams and is crafted so our teams everywhere can customize it to create local stories, in familiar settings, featuring culturally identifiable storytelling," says Richard Loomis, the senior vice president and chief marketing officer of Disney Channels Worldwide.

"The dynamic new logo is a combination of two classic Disney icons – the distinct signature stroke of company founder Walt Disney and the three-circle shape evocative of Mickey Mouse," says Disney.

"Our viewers have great affinity for two heritage elements that have long created a 'story' during our daily programming schedule – the four note music mnemonic and the beloved 'wand ID' in which our stars form our Disney Mouse ears with a wand. We are looking forward to introducing these elements in an exciting new package".

Disney's TV channels are available in 166 countries, like Disney Channel, Disney XD and Disney Junior seen on DStv in South Africa and the rest of Africa.
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