TopTV: No comment on affair ads

2012-11-07 16:10
Thinus Ferreira
Cape Town – TopTV has no comment on broadcasting adulterous advertisements for, encouraging married people to have extramarital affairs.

Asked on Tuesday whether TopTV has any comment, response or statement regarding advertising a dating service for married people to have affairs, the struggling South African pay-TV operator responded on Wednesday saying "no comment".

The TV commercials have been declined by all the other South African broadcasters who have been approached by the company responsible for the adverts, who said on Tuesday that they're simply "thrilled" that their advertisements are on TopTV.

The dating company said: "We are thrilled with the air time we have on TopTV" after other South African broadcasters have "simply refused to show it".

"TopTV is the only broadcaster that sold advertising space" for their controversial TV commercial, said the dating company in a statement.

According to Diva Marketing, who issued the statement on behalf of, the advertisements will be airing on TopTV until 11 November.


The struggling pay-TV operator which warned creditors that it might no longer be in a position to pay its debt, has entered "business rescue".

TopTV is now urgently looking for a new equity investment partner who would be able to funnel additional millions into the pay-TV venture which started its commercial broadcasting operations in May 2010.

In the advertisement currently on the "family friendly" pay-TV operator, a woman and man are seen climbing into bed and kissing before the caption reads: "This couple is married. But not to each other."

This is followed by the company's slogan: "Life is short. Have an affair."


  • Khetha Hlophe - 2012-11-07 16:23

    I can't believe it.

      abra.kadaver.1 - 2012-11-07 19:51

      Is it really that bad ? Why is there no public outcry against SABC and DSTV for advertising alcohol during every sporting event ? How many innocent people are killed by drunk drivers ? How many violent crimes and murders are committed by drunk people ? It's only sex get your panties out a knot and focus all your hatred and anger at something a bit more worthy.

  • clinton.dippenaar - 2012-11-07 16:40

    How evil. I hope that they get sued by every marriage that is affected by this ad

  • dragonfire47 - 2012-11-07 16:56

    I wish sky networks would come here and kick top tv and dstv out, if it wasent for the cricket I would have dumped dumb sickening t v long ago

  • john.thelps - 2012-11-07 17:06

    The good news is they are going down. They have stopped paying their installers as they have no money!!

  • aubrey.hermanus.3 - 2012-11-07 17:08

    I call on all those who believe in strong family values to cancel they top tv subscription. This will force the channel to stop its anti family add.

      paul.cleverley.14 - 2012-11-07 18:49

      And how? Do you propose to sue and prove that this ad is responsible for any breakups. Surely there needs to be a little dissatisfaction in a marriage to take the advice of an ad. Do you propose suing every fast food outlet 'cos their food looked so yummy on TV and then you put a bit of lard around the middle? Get a life.

      paul.cleverley.14 - 2012-11-07 18:51

      Do they have any subscribers left?

      compos.mentis.58 - 2012-11-07 20:50


  • steven.m.armour - 2012-11-07 17:22

    Desperate things for desperate times,but this is a bit much

  • rigel.bernard - 2012-11-07 17:25

    business people without a moral compass

  • kimard - 2012-11-07 17:26

    oh please - its all about morals. if you are a cheater - you are a cheater. no one - not even a commercial will encourage me to cheat. its all about choices

  • paul.moulang - 2012-11-07 17:29

    Low-cost Airlines and Low-morals TV should get together ... Business rescue partners? Talk about scratching each other's backs!

  • kasper.mbayi2 - 2012-11-07 17:31

    It's not only Top tv that advertise bad things to public. Sabc as well there's some adverts which are difficult to be watched in front of young children.

  • steve.dupreez - 2012-11-07 18:43

    I suppose that when you are poor you'll take any job to pay yourself (stuff the creditors). Watch them close up shop one night and leave their staff with no salaries.

      paul.moulang - 2012-11-07 21:59

      That's what I said ... !

  • robqb - 2012-11-07 20:48

    Why down Top TV? Have you been on the internet? If you are happily married no amount of "bad" advertising is going to mislead you. I'm an ex-drinker(read alcholic) and an ex-smoker, but NO advertising is giong to get me to drink or smoke again! It's what I call wont power. ie I wont ever do it again. So please, don't shoot the messenger!

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