TopTV joins forces with Playboy TV

2011-12-06 15:51
Thinus Ferreira
Cape Town – On Digital Media (ODM) that runs the TopTV pay platform in South Africa has already signed an agreement with Playboy TV in America to add three pornographic TV channels, or as the industry refers to them – adult channels – to a separate new porn package in 2012, with the pay TV operator saying "we need to be alive to the desires of our client base".

TopTV, which has struggled to secure sport rights and has added no new commercial TV channels to its general bouquet in 2011, has signed carriage agreements with the bunny purveyor of porn which will all carry an R18 rating for hardcore pornography.

"We weighed the pros and cons of adding these to our bouquet," said TopTV. "As a pay TV broadcaster, TopTV is in the business of distributing content which includes TopTV aggregated channels as well as 3rd party channels. In mid-2011 we were approached by Playboy TV who had three adult video channels on offer."

TopTV's porn plans are surprising since CEO Vino Govender said just before launch in May 2010 that TopTV will not be carrying adult TV channels.

"We are running our business with strong Christian ethical codes and we are not planning to introduce a porn channel," Govender said in May 2010. "Besides, we don't want to poison the minds of millions of South African children out there."

TopTV said: "We are not altering our focus to adult content only as it remains but one of the genres that we incorporate into our bouquet". TopTV said the pay TV platform is "not seeking to distance itself from its positioning as a family values-orientated service provider".

The desires of the client base

"As a business we need to be alive to the desires of our existing and future client base and we always aim to balance all competing interest. Stagnating to past statements will not serve changed needs from our clients or assist with our growth," TopTV has admitted.

TopTV said the company commissioned research and that the research – which was not made available – "was considered in our decision to add the channels".

TopTV said that the pay TV service is "well aware that adult content is a very sensitive subject and as a result we have structured the channels as an additional stand-alone package such that those who do not subscribe to the channels will in no way be exposed to the content, the electronic programme guide (EPG) or anything associated with the channels as these channels will be fully encrypted."

TopTV said the company "looked into this from all possible angles and as people with families we are very mindful of our subscribers. We are not altering our focus to adult content only.

"We are aware that there will be people opposed to such content. However, as a subscription broadcaster catering for various niche audiences, we need to accommodate as many interests as possible."


  • janalbert.vandenberg - 2011-12-06 16:02

    I've bought 3D glasses and popcorn, eagerly awaiting the comment-backlash to follow, with trolls, and anonymous folk going ballistic! Oooh, can't wait to see the sparks fly :-D

      Yusuf - 2011-12-06 16:17

      you forgot the lube

      Joe - 2011-12-06 16:50

      Woohoo! Let the masturbating and devil worship commence!

      Barefoot - 2011-12-06 18:18

      Yusuf n joe do u get the comment?

  • Gareth - 2011-12-06 16:03

    Ayoba, time to join TopTV!! LOL

  • wesley.bischoff - 2011-12-06 16:10

    Firstly.... if you do not like it, do not subscribe to it. Very simple. Secondly.... I'm guessing that they will only offer heterosexual porn, as the gays are probably not important customers.

  • kabelo.leballo - 2011-12-06 16:20

    Top TV, here I come!! Im coming Im coming!! hahahahahahahahaha

      Irene - 2011-12-06 18:20

      Do you eat with the same mouth? Sies!

  • Tlou - 2011-12-06 16:30

    I can't wait.............

      Mike - 2011-12-06 16:45

      @Tlou: What I cannot understand is the followings facts: TOPTV: 1. You pay for it so you have a choice. 2. Rating R18, thus adults only. 3. If you have a choice, watch whatever satifies you or switch the TV off. 4. Trust whoever watches paid their licenses (in cheeck). or....... 1. Girls can opt to abort pregnancy at the age of 12 without parents concent. 2. You can sign any contract (marital, TopTV, porn...) at the age of 18 anyway. 3. Try internet, free to 5 year olds plus for anything..... OK, now let's start again........?

  • Johan - 2011-12-06 16:31

    It is about time! I am so sick of religious types telling others what they can and cannot do. Having said that, this Vino Govender guy is a hypocrite.

      Preshen - 2011-12-07 08:35

      Vino Govender must win the nobel prize

  • Jamie - 2011-12-06 16:33

    I hope there is a gay channel as well.

  • Johncarlos ? Biza - 2011-12-06 16:40

    Govender showed typical religious hypocrisy. According to him, christian ethics tolerate blasphemy, adultery, violence, materialism etc, but not pornography?

      Bongani - 2011-12-07 00:42

      Forget about Govender and all the religious people that will go ballistic. This is a sound business decision and will make them lots of money. It makes good business sense and besides, it is a controlled customer base. Decoder and monthly subscription. DSTV missed out on an excellent opportunity, but they will probably follow soon with a competing product. And to all the opponents of this "filth", live with it. Nobody is holding a gun to your head. Those that want to watch porn are already doing it because it is freely available on the Net.

  • Johncarlos ? Biza - 2011-12-06 16:40

    Govender showed typical religious hypocrisy. According to him, christian ethics tolerate blasphemy, adultery, violence, materialism etc. on tv, but not pornography?

  • Teri - 2011-12-06 16:47

    Please make you get some girl on girl action. I love it!

      Johan - 2011-12-06 17:07

      That is my wife's favorite too. Don't worry, I am sure there will be lots of that on Playboy TV.

  • Pulverturm - 2011-12-06 17:04

    Right, I'm moving from DStv to Top-Tv... they are more progressive!

      Hugh - 2011-12-07 09:02

      DSTV will follow

  • Barefoot - 2011-12-06 18:22

    why again did dstv decide not to put such 'filth' on their network? where are those people that were protesting against dstv now? i sense a conspiracy maybe some people were paid off to stop protesting

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