Famous Bold jingle makes a celebratory return

2017-04-18 21:00

Cape Town – The Bold and the Beautiful turned 30 years old and brought back a new updated version of its original and iconic theme song.

The new throwback theme song returns to the original Bold theme song that was used in the late 80's, 90's and 2000's, ingrained into the memory of millions of viewers around the world, but that was retired a few years ago.

For The Bold and the Beautiful's 30th anniversary, the American weekday soap, filmed at Stage 31 at CBS Television City in Los Angeles for the past three decades, went back and recreated its original theme song in a fantastic way.

Bold's current cast of characters cleverly recreated the iconic images of the original as the actors in several shots strike the exact same poses that viewers who look quickly and carefully, will remember from the original.

At the end, the "Bo" of Bold flashes a golden "30" before it settles on its iconic roll-out fabric sheet of pink and purple, symbolising the fashion scene inside which the Forrester family soap is set.

See it here:

South African viewers watching The Bold and the Beautiful on SABC3 will get to see the new theme song in a few months’ time since the country is running a few months behind America.

Despite plans by executives like the SABC's former chief operating officer (COO) Hlaudi Motsoeneng to get rid of American shows like Bold, that's not likely to happen anytime soon.

The SABC has to keep buying, paying and showing The Bold and the Beautiful until it’s cancelled. Bold, one of the few remaining American TV staples on the SABC, has a so-called "lifetime duration" contract. 

While Bold, as with all American daytime soaps, lost millions of viewers the past decade, the William J. Bell and Lee Phillip Bell created glam soap still reigns supreme as the most watched daily American soap in the world.

Bold facts

Since it started in 1987, The Bold and the Beautiful has been nominated for 233 Daytime Emmy Awards of which it has won 77. 

The soap has done 90 weddings, has gone through more than 1 500 bottles of hairspray so far, written 330 000 pages of dialogue and has filmed in more than 17 exotic places around the world ranging from Monte Carlo and France to Italy,Mexico and the United Arab Emirates.

Bold is seen in over 100 countries by more than 36 million people around the world daily and decided to travel to Australia to mark its 30th anniversary by filming episodes in some of Australia's most iconic and glamorous locations for Steffy and Liam's wedding. The soap also went to Australia for the soap's 20th anniversary a decade ago.

Despite its shoddy treatment – the SABC in mid-2013 finally moved Bold after decades from SABC1 to SABC3 after several failed attempts since 2011 – the soap remains more popular with viewers than any of the local content broadcast on SABC3. 

South African viewers keep tuning in for the show that again got moved to a new timeslot, with The Bold and the Beautiful that is now on SABC3 on weekdays at 18:30 since the beginning of this month.

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