Johannesburg - It's been a turbulent week for SA music with a Twar between Black Coffee and AKA threatening to divide the industry.
Black Coffee's tiff with AKA (Read more about the Twar here) had not only social media talking but also drew reactions from some of the biggest artists in Mzansi.
It's no wonder then that musician, and head of A&R at Sony Music, Zakes Bantwini has called for calm and unity in the industry.
"As someone who works at a major label like Sony Music Africa as Head of A&R, I understand the importance of supporting local music. There can't be any genre divisions.. only music," Zakes wrote on Instagram after meeting with several hip hop artists.
"We have yet to achieve global mainstream success as African artists. Comedians have Trevor Noah, Actors have Charlize Theron, Models have Victoria Secret Model Candice Swanepoel.. Music no one yet", he added.
He says the only way to create a massive international musical export, the whole industry has to work together.
"I believe by continuing to support one another mainstream international success will be achieved soon. And we'll be saying there's.. Collaborating with a Kanye etc," he wrote.
Read his full post below: